Career changing Social Media Work

Demand for Social Media Jobs is Rising ….

… but don’t go celebrating the end of the recession just yet.

US News and World Report states that there were about three times as many jobs with “social media” in their titles in November of 2010 than in the same time period in 2009 — at least on the Indeed job search aggregator site.

This trebling occurred over the course of all of 2010 — November is no fluke.

Um, okay. So, that’s one website and one kind of title. What about other kinds of job titles, such as “New Media Marketer”, “Community Manager” and “Facebook FanPage [sic] Marketer”? The US News study hardly seems comprehensive. A quick search just now, and just for Boston yields over 1200 jobs with the word “social media” somewhere in their descriptions. When the search is narrowed to just the job title, the number of job postings plummets to 57.

So are there more jobs out there, or fewer, or what?

More, maybe. A savvy job seeker should certainly conduct as thorough a search as possible. And, that same job seeker should load up his or her resume with as many key words as possible, in order to match as many openings as possible (this is what a job seeker should be doing, no matter what the sought job is). But it’s a bit tricky knowing what an employer wants, and is going to emphasize. Some want a community built from scratch. Others want to grow a Facebook page from a few dozen fans into the hundreds of thousands. Still others want a blog to take off, or for Twitter to be mastered and monitored. And a lot don’t know — they just know they have to get out there. Somehow.

Many of these openings seem, to me, to indicate that a lot of companies may have one very specific idea in mind. Perhaps they are looking to clone one beloved employee who is suddenly retiring or otherwise moving on, or maybe they are attempting to follow just one vision. And that vision might not be as broad as it should be. Social media is going to continue to be a source of employment openings. And some lucky few will get to fill these openings. My crystal ball continues to be cloudy but I strongly suspect that 2011 will see some tightening up of requirements and wish lists. I think that companies will look to places like HubSpot for more standardization and certification. I feel that it will continue to become less and less of a free for all. As always, your comments are welcome.

For more information, see the December 30, 2010 edition of Brain Track.

Community Management Content Strategy Social Media

Community Management and Social Media into 2011

This post is a riff on 10 Community Roundtable Member Predictions for 2011. If you don’t follow the Community Roundtable, you should — they are very knowledgeable about an aspect of social media that is very near and dear to me — the creation, nurturing and management of online communities. I only wish that my Friday Worcester schedule didn’t conflict with their biweekly lunches!

I am particularly interested in #2, #3 and #4 on their list.

#2. Managing international social initiatives. Language is only one complex dimension to this and it also includes tools, regulatory environments, and culture. The combination makes it very challenging for large corporations that operate in many countries around the world. Social structures may mature into more localized or regionalized entities. – I well recall, a good seven or so years ago, attempting to come up with a good list of words for the profanity filter on Able2know. First, you round up the usual suspects, such as George Karlin’s Seven Dirty Words You Can’t Say on Television. Then you move on, to abbreviations, synonyms and the like. Racial epithets, religious slurs, etc. But then it starts to get tricky, when you add in an international element. I don’t find the word “bloody” to be offensive at all, but British friends can find it to be downright awful. As a woman, and a Jew, did my own personal sensitivities color my perceptions? Was I laying into the list more heavily skewed as against slang terms for female anatomy, or terms that offended my religion but weren’t even being used anymore? Relatively recently, when Able2Know added a thumbs up/thumbs down voting system, plus the ability to ignore topics, posts and users, the profanity filter was dropped. Now that forum is more open (although the Moderating Team continues to eliminate spam and pornography and does watch out for comments that are beyond the pale), and there is a certain thing to be said for allowing consenting adults to let fly if they so desire. A contrast to that is Trek United, which continues to have a filter (they replace every naughty word with “Phlox”, the name of an alien character. That can make for some rather amusing exchanges). That forum is more genteel, to be sure. But are the restrictions better, worse or just different? Of course there are many, many words out there that are not offensive ones, and there are many more differences in language and culture, and not just with English speakers. But I think the point is illustrative — cultural differences matter, and they can matter in unexpected ways that can cause quite a ripple effect.

#3. Changing the 90-9-1 rule. It is no longer good enough to only have 1% of constituents actively participating so training and mainstreaming the use of social functionality will be a theme going forward. – Regular users often fret about a lack of response, and a skewed ratio. Often views versus responses are 10-1 or even 100-1. Here’s a topic where the ratio is more like 500-1. But I think that skips a bit of the point. It’s certainly less than an issue on a free site like Able2know, but converting lurkers to creators is not going to happen overnight. And, it might not happen at all. Creating good content is important, and vital, and it’s particularly important for the content to be created by a lot of different people with dissimilar perspectives. But you can lead your members (horses) to the topics (water). You can’t always make them post (drink).

#4. Creating a content supply chain and managing it with the same discipline as physical product supply chains. – This is of particular interest to me because it can often be a chore to come up with new things. For Neuron Robotics, it’s not so difficult because I can either comment on something we are doing or I can spin out a robotics news story. It is something of a hot topic and so people are posting about it all the time. But with Social Media, it’s trickier. Sure, there are news stories and blog postings, but these can often be posts about posts. There is still good, original content, but my riffing on it can eventually begin to resemble yet more embedded riffing. At a certain point in time, you can’t spin yet another nutritious meal out of leftovers. But creating original content isn’t easy. Inspiration doesn’t always strike, or it might not be appropriate or perfect or on time. The only suggestions I can provide in this area are to (a) repurpose if possible, (b) save content up for a rainy day and (c) continually keep yourself open to experiences, viewpoints and circumstances which will help you to gather and nurture ideas.

What does 2011 hold in store? As always, my crystal ball is cloudy. All I can tell you for certain is, there will be plenty of Social Media, and there will be people like the Community Roundtable, and like me, who spend our time trying to make sense of it all. Your comments, as always, are more than welcome.

Opinion Social Media

WikiLeaks and the Perils of Oversharing

Recently, The New York Times‘s writer, Noam Cohen wrote about how Wikileaks is making it harder and harder for governments to operate properly. This is, in part, due to diplomatic relations being imperiled.

Why are they being imperiled? It’s because of a lack of privacy. It’s the privacy needed to, essentially, establish trust between wary individuals. Governments need to be able to speak freely and privately without wondering if their negotiating fits and starts will end up on some website.

And, while I support that, some of it seems a tad disingenuous. After all, governments are deliberately online these days. So, to my mind (and perhaps I am totally wrong about this), isn’t all of the information out there stuff that these governments have placed online deliberately? After all, I’m not seeing anyone claiming that anything was stolen. Was it? Perhaps I’m missing that.

A lot of the exposed information appears to be cables. And cables aren’t necessarily the most secure means of chatting. And, to add to the fun, these cables seem to — at least for a part of the time — be kind of juvenile in their assessments. Comparing Putin and Medvedev to Batman and Robin is, well, it’s not even High School. It’s Junior High, fer goshsakes.

So, a less than perfectly secure means of communication was used. And a few embarrassing TMI-style statements were made, and in a snarky manner. And now the government is worried about that? Why didn’t they worry earlier?

Barn door, horse. You know the drill. And this is true whether you’re a government, or a company or an individual. Keep your mouth shut (or your fingers from typing) when it can be a future detriment to you! And you might want to be a bit liberal in your definition of detriment, e. g. be more miserly with your information than you might think, because it’s impossible to unring this bell.

Or, as my friend , Robert Gentel says (and I can’t find the quote, sorry Rob!), “If you’ve got something private, the Internet is an awfully stupid place in which to put it.”