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Career changing Social Media Work

Demand for Social Media Jobs is Rising ….

… but don’t go celebrating the end of the recession just yet.

US News and World Report states that there were about three times as many jobs with “social media” in their titles in November of 2010 than in the same time period in 2009 — at least on the Indeed job search aggregator site.

This trebling occurred over the course of all of 2010 — November is no fluke.

Um, okay. So, that’s one website and one kind of title. What about other kinds of job titles, such as “New Media Marketer”, “Community Manager” and “Facebook FanPage [sic] Marketer”? The US News study hardly seems comprehensive. A quick search just now, and just for Boston yields over 1200 jobs with the word “social media” somewhere in their descriptions. When the search is narrowed to just the job title, the number of job postings plummets to 57.

So are there more jobs out there, or fewer, or what?

More, maybe. A savvy job seeker should certainly conduct as thorough a search as possible. And, that same job seeker should load up his or her resume with as many key words as possible, in order to match as many openings as possible (this is what a job seeker should be doing, no matter what the sought job is). But it’s a bit tricky knowing what an employer wants, and is going to emphasize. Some want a community built from scratch. Others want to grow a Facebook page from a few dozen fans into the hundreds of thousands. Still others want a blog to take off, or for Twitter to be mastered and monitored. And a lot don’t know — they just know they have to get out there. Somehow.

Many of these openings seem, to me, to indicate that a lot of companies may have one very specific idea in mind. Perhaps they are looking to clone one beloved employee who is suddenly retiring or otherwise moving on, or maybe they are attempting to follow just one vision. And that vision might not be as broad as it should be. Social media is going to continue to be a source of employment openings. And some lucky few will get to fill these openings. My crystal ball continues to be cloudy but I strongly suspect that 2011 will see some tightening up of requirements and wish lists. I think that companies will look to places like HubSpot for more standardization and certification. I feel that it will continue to become less and less of a free for all. As always, your comments are welcome.

For more information, see the December 30, 2010 edition of Brain Track.

By Janet

I'm not much bigger than a breadbox.