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Quinnipiac Social Media Social Media Class

Quinnipiac Assignment #13 – Review of the J-Krak Communities

Review of the J-Krak Communities

Once again, this was a week where we did not have to create a video. Instead, we conducted a review of the J-Krak communities that Kim Scroggins and I had created. We compared our efforts on Facebook, Twitter, Google+, and MySpace. We also reviewed our efforts in the blogosphere.

Our efforts were all as strong as we could make them (at least, I believe so), but our levels of success were certainly all over the place. We ranged from exceeding our thirty follower requirement for Facebook in about an hour, to nearly no engagement or followers in Google+. Although, in all fairness, the number of views on Google+ was fairly impressive. We were about to join the overall conversation in Twitter. Our experience on MySpace was, we felt, a waste of time. And our blog had a decent following, and the followers were, by the end of the semester, beginning to tip more heavily into the realm of true followers, as opposed to our classmates, friends, and families, who would follow us in order to be nice and help us out, versus people who were truly interested in our message.

Review of the J-Krak Communities

Instead, we wrote up a PowerPoint slide show to get together our strategy for the final two weeks of the semester.

We spent time over the past week performing a lot more social listening and analysis. We grabbed screen shots of all sorts of things which ended up in our final project, which I will post next week.

J-Krak Final Project Presentation

I hope you enjoy our presentation about our review of the J-Krak Communities.

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Career changing Content Strategy Quinnipiac Social Media Class

Quinnipiac Assignment #12 – J-Krak Content Marketing

J-Krak Content Marketing

This week, we worked on a content calendar. It isn’t done yet, so instead I figured I would share the two videos we made last week as they are more or less still applicable to this week.

 MySpace Loses to Google+

This time, I had the honor of going first and speaking about the first part of our failed foray into MySpace.

English: The new Myspace logo Français : Le no...
English: The new Myspace logo Français : Le nouveau logo Myspace (Photo credit: Wikipedia)

Everybody says that bands should be on MySpace, but we beg to differ.

English: Google+ wordmark
English: Google+ wordmark (Photo credit: Wikipedia)

Please also watch my partner, Kim Scroggins, as she talks about why we decided that Google+ would be a better place for our community.

As our strategy unfolds, I hope you’ll stay tuned. Thanks for watching.

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Facebook Quinnipiac SEO Social Media Class Twitter

Quinnipiac Assignment #11 – J-Krak on MySpace and Google+

J-Krak on MySpace and Google+

My partner and I certainly never intended to create two separate new platform presences for our project. However, it turned out that way. We just didn’t have a lot of choice in the matter as our first choice took a spectacular nosedive.

J-Krak on MySpace

Oh, God. MySpace.  We tried. I swear, we tried. But it felt like a waste of time from the get-go.

J-Krak on MySpace and Google+

The board flashes and zips by, but there are nearly no instructions as to how to use it. Search is little help – you can locate people by city, gender, and music genre. And that’s it.

J-Krak on MySpace and Google+

I could not find (confirmed) professional DJs, but I could sure as hell find professional escort services.

Engagement was virtually nonexistent. And this wasn’t just true about a tiny outfit such as ours.  Britney Spears, God love her,  has a million and a half incoming connections but, since she doesn’t have to connect back, her outgoing connections list is considerably smaller. There are comments on her profile by fans, but she and her marketing team don’t seem to answer them.

Perhaps the most telling piece of information about the Britney Spears page on MySpace is that it seems to have last been updated last December. You know, five months ago.

J-Krak on MySpace and Google+

Hit Me Baby, One More Time?

Don’t you have to hit MySpace once, first?

Like the shiny wasteland that it is, Britney seems to be leaving MySpace in her rear view.

And so did we.

J-Krak on Google+

J-Krak on MySpace and Google+

On Google+, it was easy to set up a band page and make it look good.

While we still need to add music, the look and feel of the page are already there.

Even better is the fact that posts can be scheduled in HootSuite, a capability that is missing from MySpace.

It’s too early to really get meaningful metrics, but we’re trying!

Stay tuned.

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Career changing Quinnipiac Social Media Class Twitter

Quinnipiac Assignment #10 – J-Krak Twitter Stream

J-Krak Twitter Stream

In order to enhance our online reach, my partner and I created a Twitter account for our project.  This was our assignment, to create a J-Krak Twitter stream.

J-Krak Twitter Stream

At the same time, I also took advantage of the offer of free HootSuite University and became qualified as a HootSuite Certified Professional!

J-Krak Twitter Stream
HootSuite Certified Professional
J-Krak Twitter Stream
KrakHeads logo

As for my own personal growth, I had until recently just not cared for HootSuite. The idea of streams had just not made sense to me, for Twitter, Facebook, LinkedIn or any other social networking site. Now, I can see that it is finally clicking.  I will most likely start filtering a lot more through it, even after the course has concluded.

One of the most difficult aspects of social media marketing is all of the monitoring that, by necessity, has to go on. With HootSuite, though, the monitoring of any number of social networking sites is a lot easier. For the gift of time (and maybe some sanity), I’ve really got to thank HootSuite.

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