Guerilla Marketing by Jay Conrad Levinson, a Book Review
A review of Jay Conrad Levinson’s book on marketing for small businesses.
Quinnipiac Assignment 14 – ICM 527 – Real World versus Academics and RPIE This week, the focus shifted to the practical application of the academic readings. The emphasis was placed squarely into the real world. Key Concepts of Strategic Planning – Industry versus Academic Readings Perhaps the most industry-related reading of the week was Ashkenas, […]
Quinnipiac Assignment 13 – ICM 527 – The Center for Science in the Public Interest This week, I decided to look at the Center for Science in the Public Interest. Background The Center for Science in the Public Interest (CSPI) describes itself as “a strong advocate for nutrition and health, food safety, alcohol policy, and […]