Reviewing – Positive Reviews – these are the lifeblood of any independent author. We live for them! But how can you make them even better?
Don’t provide a positive review in exchange for a positive one you just got. And don’t provide one in the hopes that you’ll get one in return. Personally, I very rarely give out five stars. A book has to truly leave me sock-free. I can enjoy a book immensely but still not give it five stars. However, I give out a lot of 3- and 4-star reviews, particularly to indie authors. And if my review is a positive one, I spread it to as many places as I can.
Just saying you loved a piece is not enough. It’s better than nothing, of course. But you, too, are a writer. You can do better than that! While you don’t have to hit an actual word count, it is more helpful if you give the review some time and attention. Naturally, if you are pressed for time or you have to do a lot of reviews, then you will not get into things like you would if your time was more open. Plus it does not have to be a novel. A 50 – 150 word review should do nicely, unless it is a blog post. In that case, best practices for blog posts is 300 or more words. So adjust accordingly.
Writers often get crippling self-doubt. Imposter syndrome is common. Generalized reviews don’t help much. Be clear about what you loved.
Scarlet O’Hara was a strong female character in a man’s world. What is most impressive about her is the fact that she was written in 1936. Hence Margaret Mitchell was almost revolutionary in writing her. While today we might scoff at some of Scarlet’s machinations, she still manages to be a memorable and memorably flawed character. Her motivations are clear and logical. Her endgame is satisfying.
While the author is no longer alive to read my praise, the paragraph still gets across my admiration for the work (I do, for real, like the book, although it’s not one of my absolute favorites). This is also a meatier review than just “It’s great!” The review does not just make the writer feel good; it also provides vital information for potential readers.
Please don’t give away the ending! My above review snippet about Gone With the Wind does not give away the ending. In fact, it gives away just about none of the plot at all. I would write a longer review (the above bit is really just a part of it) where I would probably mention the US Civil War and Rhett Butler. I might get into Ashley Wilkes and Melanie Hamilton, particularly if I were writing a blog post and needed to make word count.
Spread the Love
There are several online places which take reviews.
Amazon reviews most directly affect a writer’s sales and potential sales. If you provide positive reviews on an obscure book blog read by only a few people, then the impact will not be as great. You can also review on other countries’ versions of Amazon (UK, Canada, etc.), GoodReads, CreateSpace, Barnes & Noble, or iBooks.
Call to Action to Read the Author’s Other Works
A call to action is anything from ‘click here’ to ‘buy this’. It is a statement online whereby you are asking someone to do something. It does not have to feel like a hard sell. Instead, you can write things like:
- This book was fun and I can’t wait to see what else the writer has written.
- I hear there is a sequel and I can’t wait.
- I checked out the writer’s Amazon page (provide the link) and they are blogging there. I’m excited to read what they have to say.
Above all, you are really doing someone a solid.