The Conquest of LinkedIn — Last Little Bits
Last Little Bits. Now, there’s more to LinkedIn than what I’ve already covered. And, truth be told, the number and diversity of add-ons and features is only going to keep growing. As with any other truly viable online business, LinkedIn keeps adding new bells and whistles, and constantly A/B testing. It is already a far different site from the one I joined a few years ago. And, by the way, I have never gone Premium. I think it’s a waste of money, particularly for job seekers who are often watching every dime.
However, there is an appreciable difference between making and keeping your page lively and interesting, versus making it too busy. I don’t think that you need everything. Really. I think a bit of restraint is in order.
Your connections list is not as granular as it once was, possibly a function of LinkedIn getting larger. After all, at the end of 2015, LinkedIn had a good 414 million registered users. Hence the demands of data, and server speed and size, mean that they aren’t going to give you as many opportunities to add metadata about your connections.
Instead, the site offers groups. Create a group, and invite likely people to join it. Your High School’s graduating class, or your sorority chapter might be good choices, as your High School is probably already represented and your sorority might be as well. But these groups provide more specificity. Of course, not everyone you invite will join one of these groups, but it’s worth a shot. Still, LinkedIn is no longer trying to be like a CRM system. That’s, I feel, for the better, as it gives the site more focus as a networking platform.
Another tool that is gone is events. A pity, in some ways. But again, the site is looking to focus itself better. That includes eliminating some of the fat.
Following a Company
LinkedIn provides the ability to follow a company. If you are in charge of your company’s LinkedIn profile, you can help to stimulate this information stream by listing comings and goings, promotions and transfers. Got an event going on, with an interesting or attractive look to it? Take a picture and post it!
Profile Page Shortcut
The shortcut to your profile page is an easy way to make yourself stand out a bit more. Just select a reasonable shortcut for yourself. Mine is my last name, because it’s unique.
The Interests section (found under your Profile) is useful for adding not only keywords but also some personality to your profile. Do you play the violin? Do you like to cook? Safe, positive information is good here, so long as it’s not extensive (you don’t want this section to overwhelm everything else). It’s probably not the best place to mention, for example, your extensive action figures collection.
The Personal Information section is what you make of it. I keep in my birth date (because it generates a status update on the day in question) but not the year. And I list my town but not my full home address. Although that is easy enough to find elsewhere online. Furthermore, I list myself as married, but you certainly don’t have to. I keep my phone number off as I don’t want to perhaps have LinkedIn become a vehicle for calls I don’t wish to receive – if someone wants my phone number that badly, they can connect to me and ask.
You Profile Photograph
The last, and perhaps most important bit is your profile picture. To add, or not to add? I say, add it. It’s not like you’re going to hide your race, your age or your gender if you meet someone. So you may as well come forward so that, if you meet in person, they can recognize you. Use a recent, clear headshot, and for God’s sake, smile! Mine is of me wearing a dress with a blazer. Look professional and try to keep it current. That reminds me; I should update mine.
There will undoubtedly be more changes and last little bits as LinkedIn dreams up new ways to connect business persons. Perhaps video demos, or real-time conferencing, are in its future. Stay tuned – I may blog more about LinkedIn and its last little bits as it continues to reinvent and improve itself.