Quinnipiac Assignment 14 – ICM 527 – Real World versus Academics and RPIE This week, the focus shifted to the practical application of the academic readings. The emphasis was placed squarely into the real world. Key Concepts of Strategic Planning – Industry versus Academic Readings Perhaps the most industry-related reading of the week was Ashkenas, […]
Quinnipiac Assignment 10 – ICM 527 – Program Evaluation Program Evaluation This week’s readings were about evaluating a strategic plan and program. Key Concepts As Smith said, on (Page 331), “Program evaluation is the systematic measurement of the outcomes of a project, program or campaign based on the extent to which stated objectives are achieved.” […]
Should Journalism Be Data Driven? For my final project for Quinnipiac University’s Social Media Analytics class, I created a short presentation about journalism and data. This video is available on YouTube. My essential question was whether data and story popularity should be drivers for journalistic choices. Those choices are everything from what to put on […]
I had wanted so much to avoid tweeting or blogging or otherwise amplifying the signal around the Gaza situation. But this assignment more or less forced my hand.
This week in class, we prepared HTML code with semantic categories and we also wrote about Google’s monopoly. My essay is reproduced below, in its entirety. Google’s Monopoly Introduction – Ma Bell and Her Demise We in the United States have been down the monopoly road before. I well recall the telephone company being a […]
Quinnipiac Assignment #09 – Semantic Search For the ninth week of class, we talked about semantic search, the semantic web, and semantic SEO. I had read a bit about rich snippets before, but this lecture and the readings began to really bring that home for me, finally. The Semantic Web is defined by Amanda DiSilvestro […]
Quinnipiac Assignment #08 – NESN SEO Once again, I reviewed NESN. But this time, it was in order to understand a few basic SEO (Search Engine Optimization) choices that their management had made. Programmatic Decisions I strongly suspect that NESN has some form of fancy programming behind their online page creation. NESN SEO just seems to […]
This week’s assignment was to either write an essay or record a video about a problem that a company was having with being found online.
Quinnipiac Assignment #07 – A Crash Course in SEO
The company chosen was the Miami Seaquarium, which I have never been to, but apparently they are located near Key Biscayne.
Quinnipiac Assignment #06 – NESN Key Indicators This week, our video assignment was about Key Performance Indicators. Once again, I chose NESN (the New England Sports Network). They are admirably open about their online metrics. I love how they never seem to shy away from revealing all. What was perhaps most amusing about this particular […]
Quinnipiac Assignment #05 – Basic Web Analytics Instead of creating a video, this week we wrote essays about basic web analytics. I covered Maps of India and NESN (again). Below is my essay about NESN. Company Brand Overview New England Sports Network (NESN) is a regional television channel with a wide and varied social mediapresence […]