Optimize by Lee Odden Optimize by Lee Odden was not an unfamiliar concept. I have read about search engine optimization on countless websites and in any number of books already. But I don’t think I ever truly understood it until now. Lee Odden has taken an almost mysterious concept and made it comprehensible. I definitely […]
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A review of The Zen of Social Media Marketing by Shama Hyder Kabani.
Book Review: Zen in the Art of Writing Zen. So for the social media writing class at Quinnipiac, we were required to purchase Zen in the Art of Writing by Ray Bradbury. However, the book proved to be optional. Yet I read it from cover to cover, and I just plain devoured that thing. So […]
Book Review – Likeable Social Media by Dave Kerpen Dave Kerpen has a rather interesting book here. Likeable Social Media This book was required reading, as a part of my Community Management class at Quinnipiac University. And it made for an excellent read. For Kerpen, a lot of social media success comes from listening to, and […]
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]
Book Review: Strategic Planning for Public Relations For a Strategic Planning class at Quinnipiac University, we were required to read Ronald Smith’s Strategic Planning for Public Relations. And so it was … okay. In all honesty, I do not expect public relations textbooks to be laugh riots or thrill rides. However, one area ended up […]
Book Review: Stephen King On Writing For my social media writing class at Quinnipiac, we were required to purchase Stephen King On Writing although it turned out to be an optional work. I think the work was decent. A lot of people seem to fall over themselves with praise for King. Me? Eh, not so much. […]
The Weird World of Being Published Published? I suppose, in the back of my mind, when I was first starting to write (age four or five or thereabouts), I had an idea about becoming a published author. I also wanted to, at times, be a cowgirl, a veterinarian, an archaeologist and other things. Becoming, for […]