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Career changing Publishing

Beta Reading, Part 2

Beta Reading, Part 2

For beta reading, part 2, let’s take a look at the actual feedback process. But first, let’s get the mechanics out of the way.

Practical Mechanics

When beta reading, you are generally only using a few possible programs. Here’s how to best use them:

  • When using Microsoft Word, go to Review and then select Track Changes. Use this feature to add Comments as well. If using Word, it helps a lot if the writer is using styles and headings. If they don’t know what those are, Google is their friend. Styles make it easy to change a font size on the fly if a publisher demands a different one for querying. And headings make it easier to find where chapters break.
  • When using Google Docs, turn on Editing Mode.
  • For any other programs, you may do best to just ask the writer to save the piece into Google Docs. Why? Because it will be easier for you. After all, you are doing them a favor. You aren’t being demanding if you ask for some consideration in this area.

What Sort of Feedback do they want?

This might feel like it should be obvious, but it’s not. Abusing the author is, of course, out of the question. You certainly should be honest in your assessments. At the same time, though, consider the following two sentences.

The main character is boring.

or

The main character is not very interesting.

These two sentences mean nearly the same thing, but the second one is a bit gentler. Consider this: even the worst of stories is somebody’s baby. Don’t be a jerk to the writer. This holds true even if you really want to burn their computer to assure that they never, ever write anything again.

And I have read stories like that.

Fixing Problems

Every reading is different, but there are a few basic issues which a manuscript might have.

Technical Issues

Your writer doesn’t know how to use dialogue tags. They argue with you over how to write out numbers. Punctuation and capitalization feel wrong, but you just can’t explain why. This one is easy. Call in the authorities. Grammar Girl is an easy, breezy read. Just cite it, with a link. Or try Strunk & White for something more formal. Get really fancy with The Chicago Manual of Style. Don’t forget, American English differs from British English, and there can be some nuances with Canadian or Australian English as well. Normally, it’s a logical fallacy to appeal to an authority. But in this instance, it will save everybody’s time.

Inconsistencies

Is the character dark-skinned on page 3, and fair on page 78? Point these out immediately. For some inconsistencies, the writer may be able to split the difference. Maybe a short character got tall because they grew.

Padding

This is a big problem with NaNoWriMo novels. And for good reason! You are rewarded for being verbose. Hence ask the writer – is this scene necessary? Is this level of description vital to the plot? Characters are analogous to actors in a film. The main ones are leads, then comes the supporting cast. And then come the extras. The leads need a lot of description, assuming that’s not some sort of spoiler. The supporting cast gets some description, but not as much as the leads. The extras are sketched. And the same is true for scenes. Scenes which drive the plot are leads.

Transitions and other necessary scenes that aren’t plot drivers are relegated to supporting status. These can be red herrings and blind alleys in a mystery. Or the more minor obstacles thrown in the way of true love in a romance. Or they can be the scenes depicting local color, and expository paragraphs.

Truly minor scenes are extras, and they can also be extras if they are a part of a more important scene. For example, if your two police officer characters go to a coffee shop to discuss the case, then their discussion is probably a lead. But the color of the walls of the coffee shop, or the barista’s snappy comeback? Those are extras.

If a story feels overly long, then it’s probably been padded. Work with your writer on how to streamline those parts of the narration.

Sketches

I am guilty of this one, mainly because I am often working to get the idea down on paper. This is another thing which can happen in a NaNo novel. The time limit can push a writer to elide over certain transitions. Same rules apply. If it’s a lead, then you need some meat on those bones. For supporting, it depends. Further, if every scene feels like an extra, then it’s hard to figure out what the work’s focus and plot really are.

By working with a three-tiered scene and character system, both you and the writer can focus better. If Betty the Barista is important, then the story really needs to focus on her dark eyes, her jaunty beret, and the rose tattoo on her left shoulder. If she’s just seen in passing, then she probably doesn’t even need to have a name.

Above All (When it Comes to Beta Reading)

Be kind and patient, as well as you can. These problems may take the writer some time to fix. Be encouraging! But if it is just not working, then don’t hesitate to cut the cord.

Categories
Career changing Publishing

Beta Reading for Indie Writers

Beta Reading

Beta reading is both an art and a science, I feel. There are good ways to do it. And there are not so good ways.

But as an independent writer, the best way to get beta readers to help you is to become a beta reader yourself. Here I’ll address common issues and ways to make it a more productive experience for both of you.

Editing, Copy Editing, and Proofreading

A beta reader is analogous to a beta tester. You are supposed to be checking a piece before querying or self-publication or posting on a free content site such as Wattpad. Beta testers generally do not test software’s very first iteration. They might be asked to test a function or even the whole shebang once it’s done. But they don’t test the lines of code to see if they are correct. That is a developer’s job.

And beta reading is similar. You are not responsible for checking basic stuff like spelling. The author should have run their work through a spellchecker, prior to sending it to you. If they do not have a spellchecker for some odd reason, then you as the beta reader are in for quite the ride. And this is not a happy ride, I assure you.

How to handle it

What should you do If someone sends a document utterly riddled with spelling errors? Here are a few options:

  • Kick it back (nicely) and tell them to run a spellcheck before they send it back to you. If they don’t know how to do this, then you can suggest they Google free spellcheckers or save it as a Google doc (under Tools, there is a spellchecker).
  • Correct their spelling, but make it clear this will increase the time frame considerably. For most people, even if they are not in much of a rush, this a good incentive to take care of business.
  • Tell them the relationship isn’t working out.

A lack of spellchecking does not necessarily mean someone doesn’t care about your time. The writer might not be a native speaker. They might be very new to the scene. Or they could have certain forms of dyslexia which make a spellchecker kind of throw up its metaphoric hands and run in the opposite direction. If any of these are the case, then see if you can get compensated for your time. Because at that point, you’ve gone beyond beta reading.

Length and Time and Expectations

The best-laid plans, yadda yadda, you know the rest. We plan one thing, but life has a tendency to inconveniently intervene. Consider your time, how fast you read, and any monkey wrenches life might throw. A good rule of thumb for planning is to multiply by one and a half. Therefore if you think 1,000 words will take you an hour, then consider it will take 90 minutes and plan accordingly.

Ask about their schedule. Maybe they want to publish in two months, or twelve. If you can’t meet their deadline, all is not lost! Instead, you could just beta read the first few chapters. Figure out what works best. Or agree to work together at a later date.

Next, I’ll look at what you need to do, to be a good beta reader.

Categories
Career changing Inspiration

Speculating About the Future

Let’s Consider Speculating About the Future

Speculating is fun. However, future predictions can be notoriously inaccurate. I’m still waiting for my flying car, for example.

However, some predictions have been eerily on the nose, such as cell phones, which are a lot like Star Trek’s communicators. So here’s a few idea on how to essentially build your own crystal ball.

Extrapolation

Adventures in Career Changing | Janet Gershen-Siegel | Speculating About the Future

The easiest way to speculate and predict is to take what currently exists, and then extrapolate from that.

Transportation

For example, consider transportation. Your car gets a certain degree of fuel efficiency and it has a particular top speed. It holds a certain number of people. And it has a particular styling. So what happens when you stretch those characteristics? And so you can consider a car that can go faster yet safely. Maybe your futuristic vehicle is self-driving, or a robot ‘drives’ it.

Since parking can be a pain in a lot of places, why not think up a car which can park itself, or can fold up so it doesn’t need a conventionally-sized parking spot? Maybe your new car is partly powered by solar or nuclear fusion. And how sleek and aerodynamic should it be?

Communications

And you can consider other basic areas of life. Let’s look at communications next. Because nearly all of us already have smart phones, think about the trends. Sometimes, phones get smaller, and are more lightweight and compact. However, at other times, they become larger and almost could be thought of as tablet hybrids. What do your characters need? And what are the limitations on either scenario? How small can the phone become? How large?

Can it be embedded?

Feeding the World

So what about food? People still starve. However, that’s usually due to distribution problems rather than enough crops being grown or the existence of enough arable land. Hence how do your characters (or your setting) solve this problem?

And so you can look at any basic area of life, from finding love to consuming entertainment or buying clothing. See where extrapolation takes you.

Off the Wall

And then there’s the somewhat pie in the sky, kinda crazy stuff. For example, let’s think about the second Back to the Future film. Doc Brown uses fusion power to make the DeLorean go, but one of the things he grabs for fuel is a discarded banana peel. What a brilliant off the wall idea!

Off the Wall Fashion

So let’s look at, say, fashion. Maybe it’s the opposite of today, where everything is covered up but genitalia.

But what kind of a society would support that? Or maybe everyone wears a uniform, but the uniforms look really odd.

More Ideas Out of My Overly Fertile Imagination

Cars could be six stories tall. Communications could be facilitated with chewing gum. Maybe you vote telepathically. The sky, as always, is the limit.

Takeaways

Depending on your genre, and how much room there is for humor, your ideas about the future can go in any number of directions.

Decide on how plausible you want everything to be. And don’t forget to take into account professional predictions like Moore’s Law!

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Career changing Opinion Twitter

The Power of Social Media (Neurotic Writers’ Edition)

Welcome to The Power of Social Media (Neurotic Writers’ Edition)

Chicken Scratch

Neurotic Writers. I know aspiring writers.

You probably do, too. There are lots of people with a Adventures in Career Changing | Janet Gershen-Siegel | Quill | Neurotic Writersmanuscript out there … somewhere. Perhaps it’s just in a hard drive. Or maybe it’s been uploaded to a fiction site. Or perhaps it has gotten a little exposure by having a chapter or a tantalizing fragment tossed onto a forums site. It might take the form of a blog (Gee, I wonder if I’m doing that …?). There are some that are typed (Remember that?). Others are only in long hand. And still others are locked away in brain form only.

Attention Monsters, All

Neurotic Writers
Social Media Iceberg (Photo credit: Intersection Consulting)

Whatever form it has taken, there is one thing I have learned about aspiring writers (And this includes fan fiction writers, by the way. Don’t dis ’em; they care about what they do, too!). This may also be true of established writers as well. I’m not even so sure where “established” starts happening. If it starts when you’ve gotten a check for writing, then count me in the established camp. If not, well, then it might be that I am still waiting for my established writer card. But I digress. What have I learned about aspiring writers?

It’s that we are all attention monsters.

We all crave attention. But it’s more than just “Look at me! Look at me!” Instead, it’s more like, “Please oh please oh please read my stuff and leave detailed feedback so I know you really read it and don’t forget to tell me how kick-bun awesome I am!

Er, yeah.

Now, pretty much everyone on the planet adores hugs and positive attention and love and happiness. For aspiring writers, though, it’s poured onto a page. The soul is naked, for all to poke at (Erm, that wasn’t meant to evoke an NC-17 image. Shame on you for thinking so. And now that’s all you can think of, am I right?). It is scary and it is daunting. And it is exhilarating when you get even a scrap of positive feedback.

Enter Social Media

For aspiring writers with a backbone and a somewhat thicker skin, social media can be a way to get some of that craved feedback.

How?

The first and probably most obvious method is to have a Twitter stream dedicated to your writing. I doubt that most people want to read about writer’s block, so you need to have something going on. Perhaps you could write about inspirations, or earlier works, or how things fit together in your universe.

Hence I am also talking about a blog. You can blog about writing. The creative process can be fascinating for people who are into it. Maybe you’d like to review your own work, and comment on what you’ve learned, and how you’ve grown as an author. Put both of these together, and you’ve got a pretty dynamic combination. You write, you blog about it and then you tweet about your blog posts and your writing.

Plus writing begets writing. Even blog writing (which is a rather different animal from book-writing) can help keep writer’s block at bay. It helps to exercise these muscles fairly regularly.

Another Option?

Post on social sites. Hence for fan fiction, there is Fanfiction.net. And for purely original stories, they have a sister site, Fiction Press. Or try Wattpad. In addition, plenty of more specialized fiction and fan fiction sites exist. Google is your friend!

Be aware of scams; they do exist. Furthermore, putting your work out there does not guarantee that you retain full rights to it. And this is despite the laws in your own country. In addition, understand there’s a lot of plagiarism and downright theft out there. So remain as cautious as with any other information you put online.

Understand, too, that if you neurotic writers are going to submit to a traditional publisher, they often don’t want you to have posted your story elsewhere beforehand. Because this has to do with the full rights to your product. Hence you might want to put out your smaller or less important works, and save your really big one, if you are ever planning to submit to a traditional publishing house.

Competitions

Yet another option is competitions. Here’s one, at America’s Next Author. Because the inspiration from this blog post came from learning that a friend had a story in this competition. The competition ran as a pure social media experiment. Hence, while good storytelling and story-crafting matter, so does publicity. Like with any other social media site, “likes”, comments and popularity all play a role. For my friend, and for others trying to make it, putting the link onto Facebook or Twitter is essential to getting the word out. Even this blog post is helpful (FYI, and just for the record, this post is my own idea and she did not request or suggest it).

The Reader End of Things

The community of aspiring writers is, truly, a community. And that means give and take. What kind of give and take? The kind that goes along with reviews and comments. Because for those who are trying to write for a living, commenting and reviewing should be a part of that. Readily and cheerfully provide constructive criticism, if desired.

Aspiring neurotic writers write for exposure. And often they get exposure from fellow aspirants. What better way to forge a sense of community than to read one another’s works, and comment thereon?

The Upshot of It All

For those of us neurotic writers who put it out there every day, who bare ourselves and our souls with prose or poetry, fiction or nonfiction, fan or wholly original, short story or multi-novel series, we all have a major issue in common – we want recognition. We don’t even necessarily want to be famous, but we want to be the one at the fireside who spins a yarn as others sit, enraptured. And with social media, we hope, there just might be some people listening.

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Career changing Legal

A crash course in copyright law, part 3 (exceptions)

A crash course in copyright law, part 3 (exceptions)

What are some exceptions to copyright infringement cases?

So, when is it all right?

Purdue University offers a terrific and very readable summary of the main known exceptions to copyright infringement claims.

Note: the law changes in every area. This blog is no substitute for talking directly with an experienced copyright attorney!

Fair Use

For the fair use defense, Purdue outlines four basic factors:

Purpose and character

Some specifics favor fair use. These include nonprofit, educational, and personal usages. Plus there are those which represent a potential tipping point.

These include teaching, research, scholarship, criticism, commentary, and news reporting. And there are those which favor needing permission. These include commercial, entertainment, and for-profit uses.

Hence, a nonprofit’s research is more likely to be fair use than a for-profit enterprise’s commercial use. Hence the for-profit business should seek the copyright holder’s permission.

Nature of work

To favor fair use, it should be a fact and/or published. But to favor needing permission, it should be a fiction and/or unpublished. E. g. It’s more likely to be fair use if you repeat a published fact about dinosaurs. Whereas you more likely need permission for an unpublished novel about vampires.

Amount

Small and insignificant bits of copying are more likely to be fair use than large ones representing a work’s heart. As a result, those are more likely to require permission.

Hence, if I copy the character of Millicent Bulstrode, then the character is minor and small. But this does not necessarily mean JK Rowling won’t sue me. Still, copying Hermione Granger is another matter entirely.

Market Effect

You’re more likely to be in the fair use realm if:

  • Licensing/permissions are unavailable or there is no major impact,
  • There is limited/restricted access to the work, or
  • The user or institution owns a legal copy.

But it’s different if there is a major impact, or licensing/permissions are readily available. Or the work has worldwide availability, or there is repeated or long-term use. Then the scale slides to requiring permission. Profit and sales are not an element to this cause of action. Although selling the copied article, particularly multiple instances of it, can place the act into the ‘requires permission’ camp.

Face to Face Instruction

According to Purdue,

The traditional classroom or face-to-face instruction is when the instructor and the students of a nonprofit educational institution are in a place devoted to instruction and the teaching and learning take place at the same time. In this setting all performances and displays of a work are allowed.

Requirements:

  1. All materials must be legally acquired.
  2. Teaching activities must take place in a classroom or a similar place devoted to instruction.

Exceptions: Virtual Instruction

Like face-to-face instruction allowance, virtual instruction generally gets a pass, per Purdue University. However, there are some specifics. For example, the class must be a regular offering in the curriculum.

What about Parody?

The American Bar Association notes the United States Supreme Court treats parody and satire separately. But the ABA feels it’s a distinction without much of a difference. Both are mockery. But satire is often more like commentary than outright mimicry. For the ABA, and particularly when a work has both elements, the difference matters less. Although copyright holders might be more inclined to license satire rather than parody. This is because parody is pretty much a knockoff by definition.

Commentary generally falls under fair use. That commentary can be amusing or not, satirical or not. Copying generally isn’t fair use. But amusement and exaggeration blurs that line.

The best advice I can give you is: don’t make your work into a copyright test case.

In other words: be original!

Categories
Career changing Legal

A crash course in copyright law, part 2

A crash course in copyright law, part 2

Want to learn more about copyright law?

How about infringement?

We are artists and that means we are copyright holders, even if we never assert our rights and never file with the copyright office. According to American copyright law, you own it if you made it. You don’t have to mail it yourself.

Infringement

However, I will only talk about American law. If you assert copyright in another country, the law will most likely differ. Furthermore, if you have any questions, ask me in the comments section. I will try to research and answer you in a timely fashion. Or ask a copyright attorney. This area, like many areas of the law, has nuances and there can be changes. This blog is no substitute for good advice from an experienced lawyer. If you think you need to protect your rights, then do so properly. And that means hiring an attorney.

The United States Code

According to Title 17 of the United States Code:

§ 501. Infringement of copyright

(a) Anyone who violates any of the exclusive rights of the copyright owner as provided by sections 106 through 122 or of the author as provided in section 106A(a), or who imports copies or phonorecords into the United States in violation of section 602, is an infringer of the copyright or right of the author, as the case may be. For purposes of this chapter (other than section 506), any reference to copyright shall be deemed to include the rights conferred by section 106A(a).

As used in this subsection, the term “anyone” includes any State, any instrumentality of a State, and any officer or employee of a State or instrumentality of a State acting in his or her official capacity. Any State, and any such instrumentality, officer, or employee, shall be subject to the provisions of this title in the same manner and to the same extent as any nongovernmental entity.

But what the heck does that all mean?

The American Bar Association explains it better. It publishes a Young Lawyers series intended to help newly minted lawyers understand the nuances of complicated sections of practice. So the ABA explains:

An action for copyright infringement may arise where a third party violates one or more of the exclusive rights granted to copyright owners.  To establish infringement, the plaintiff must prove:  “(1) ownership of a valid copyright, and (2) copying of constituent elements of the work that are original.”

Ownership of a valid copyright consists of:  “(1) originality in the author; (2) copyrightability of the subject matter; (3) a national point of attachment of the work, such as to permit a claim of copyright; (4) compliance with applicable statutory formalities; and (5) (if the plaintiff is not the author) a transfer of rights or other relationship between the author and the plaintiff so as to constitute the plaintiff as the valid copyright claimant.”  A copyright registration certificate from the Copyright Office serves as prima facie evidence of elements (1) through (4).  If the defendant rebuts the plaintiff’s prima facie evidence, then the above elements of valid copyright ownership become essential to the plaintiff’s case.

So what is the ABA is saying? Registration with the US Copyright office isn’t necessary to successfully bring an infringement claim. But it’s awfully helpful.

If you think your work might be infringed upon, if you feel it is a danger and you are concerned about it, then get some peace of mind and register it with the US Copyright Office.

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Career changing Legal

A crash course in copyright law, part 1

A crash course in copyright

It’s time for a crash course in copyright law. Don’t worry; no one is going to make you practice law.

Seriously, you’re good.

Me, on the other hand? I’m a retired lawyer, admitted to the New York state bar, 1986. I never worked in the copyright field. However, I have read plenty about it, and of course I have my own legal training and experiences to fall back on. If you have questions, I will try to answer them. Or contact a copyright attorney if you know one, and ask! Your questions won’t offend me.

Disclaimer

Do not infer or imply representation. If you’ve got a copyright issue, and you’re defending, or you think you should bring a lawsuit, I urge you to get legal representation as soon as possible.

American Copyright Law

For the purposes of these blog posts, I will only look at American law. The law differs outside the United States, it will be different. Copyright law is Federal, so jurisdiction rests with the Federal courts. It is a civil matter; no one goes to jail for copyright infringement.

Copyright Search

The United States Copyright Office exists as a part of the Library of Congress, founded in 1870. Want to find out if something has a copyright? Click here and be sure to select Other Search Options. If you think your search will pull up a lot of records, select 100 records per page from the pull-down menu to the left. Make sure to be as specific as possible, but you might need to go less specific in order to be truly diligent. For example, a search for Sally Field’s character, Sister Bertrille, might not bring up anything. A search for Bertrille might give you something, but a better search would be for the television program the character comes from, The Flying Nun. Here’s the copyright for the theme song to that series.

But most people could guess that Field’s role or at least the series has or had some form of copyright. But what, exactly, is copyright?

The Elements of Copyright

According to the US Copyright Office,

Copyright is a form of protection provided by the laws of the United States (title 17, U.S.Code) to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works.

Per Section 106 of the Copyright Act of 1967, a copyright holder can:

  • reproduce the work in copies or phonorecords
  • prepare derivative works based upon the work
  • distribute copies or phonorecords of the work to the public by sale or other transfer of ownership, or by rental, lease, or lending
  • perform the work publicly, in the case of literary, musical, dramatic, and choreographic works, pantomimes, and motion pictures and other audiovisual works
  • display the work publicly, in the case of literary, musical, dramatic, and choreographic works, pantomimes, and pictorial, graphic, or sculptural works, including the individual images of a motion picture or other audiovisual work
  • perform the work publicly (in the case of sound recordings) by means of a digital audio transmission

Hence copyright holders have any number of rights in their own works. Can they allow others to use them? Absolutely! We call that a license.

When do copyrights expire?

Not surprisingly, the US Copyright Office has something to say about that.

Works Created on or after January 1, 1978 The law automatically protects a work that is created and fixed in a tangible medium of expression on or after January 1, 1978, from the moment of its creation and gives it a term lasting for the author’s life plus an additional 70 years.

and …

Works in Existence but Not Published or Copyrighted on January 1, 1978 The law automatically gives federal copyright protection to works that were created but neither published nor registered before January 1, 1978. The duration of copyright in these works is generally computed the same way as for works created on or after January 1, 1978: life plus 70 years or 95 or 120 years, depending on the nature of authorship. However, all works in this category are guaranteed at least 25 years of statutory protection. The law specifies that in no case would copyright in a work in this category have expired before December 31, 2002. In addition, if a work in this category was published before that date, the term extends another 45 years, through the end of 2047.

What does this mean? Well, the short answer is that you generally do better to publish your work! After all, you can’t expect anyone to guard against copying it if they don’t know it exists. The other important takeaway: you don’t need to assert copyright or mail it yourself or anything like that. Does it help to register your work? Absolutely! If you ever doubt have concerns, do the legwork (or have your lawyer do so), and register your work.

More of the crash course later ….

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Career changing Covers

Color Theory, Part 4

Color Theory, Part 4

Color Theory, Part 4 – If you are interested in creating your own covers, or if you are a part of selecting your cover in your published work, you need to understand color theory.

Janet-Gershen-Siegel-Adventures-in-Career-Changing--CheatSheet4 Blue

What does it mean when you add blue to your cover?

The Basics

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

Blue and its Family of Colors

Blue works as a lot of people’s favorite color. We associate it with both the navy and sadness. It is the color of both the sea and the sky. It is also has associations with the Union during the Civil War. A blue moon is a rarity. Winners get blue ribbons. We also associate blue with the Democratic Party, and with business, particularly conservative business attire. But it is also the color of blue jeans. Well-known blue books include the Uniform System of Legal Citation, Kelley’s used automobile values, and the Handbook of United States Coins.

Violet and purple are not exactly the same color, although we often use them as synonyms. Violet skews bluer; purple skews redder. And purple reminds us of gay pride, grapes, and Barney the dinosaur. Purple prose is overly flowery and ornate; we tend to see it as over the top. Both shades remind us of flowers; purple is more reminiscent of wine and cranberries.

Green is the color of early spring and Ireland. It is inextricably associated with both St. Patrick’s Day and Christmas, and is often associated with resurrection in culture, probably because of evergreens. Green reminds us of aliens (little green men!), sickness, and poison, but also limes and mint. It means go and was also the lowest level of terror threat according to Homeland Security.
Add green to your book cover and bring out nature or evoke business, or add purple to connect with gay pride. Or add blue for a conservative look, or to evoke the ocean or sky.

Upshot: Part 4

Colors are going to matter when it comes to your book cover. They can make or break your sales, so choose wisely.

Categories
Career changing Covers

Color Theory, Part 3

Color Theory, Part 3

For color theory, Part 3 – If you want to create your own covers, or if you are a part of selecting your cover in your published work, you need to understand color theory.

What happens when you select a cover color predominantly from the family of yellows?

The Basics of Color Theory, Part 3

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

Yellow and its family of colors

Yellow is a vibrant color but it is rather difficult to see against a white background. If your cover is mainly white, yellow is a poor choice for author or title lettering unless you outline the yellow in a darker color.

We associate yellow with sunshine but also with lemons, which can evoke either cleanliness or a car that just never seems to work right. Yellow can also evoke cowardice and caution. It can also feel like early springtime, particularly in the northeastern United States. This is because two early flowers, forsythia and daffodils, are primarily yellow in color.

It can also remind us of taxis and urban living. But it can also remind us of Buddhist monks’ saffron robes, or even the spice saffron itself, which is rare and expensive. In science fiction, it signifies an intermediate alert, a cause for concern but not out and out panic. But we also use an amber alert for locating missing children.

Gold

Gold more closely aligns with wealth and winning. We may also associate it with wedding rings and even old-fashioned false teeth. Gold is scarce. However, adding it can feel a bit much, like gilding the lily, as opposed to illuminating a sacred manuscript. Gold has ancient associations with wealth, and was reportedly used in the Ark of the Covenant.

Add yellow to your book cover for a splash of sunshine or wealth, or scarcity, depending on the shade.

Categories
Career changing Covers

Color Theory, Part 2

Color Theory, Part 2

Color Theory, Part 2 – If you want to create your own covers, or if you are a part of selecting your cover in your published work, you need to understand color theory.

The Basics of Color Theory, Part 2

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

Red and its Family of Colors

Red tends to be a bold, standout color. It works with a lot of other colors. It can also help if you’ve got a mainly black, white, or gray image for your cover. Red lettering can work with that background. However, if the value (brightness) of the red is the same as the gray behind it, you may find it feels like the color is vibrating.

Red means stop or anger or ripeness. It can also feel like excitement or danger, as it can remind us of everything from sports cars to raspberries to stop signs. The Twilight book covers in particular rely on red accents to great effect.

Pink

Pink comes across as a softer version of red. We often associate it with health and ballerinas, but also baby blankets and Barbie dolls. Its current association with femininity is fairly recent; until about the Second World War, it was considered more of a masculine color.

Color Theory, Part 2: Orange

Orange is more likely to be associated with hunters or the harvest or prisons, but it can also be associated with traffic safety. It can remind us of sunshine and, of course, oranges, but also the toxin, Agent Orange.

Copper

Closely related copper associates best with pennies or cookware more than anything else. However, we also associate it with bronze (about 90% of bronze consists of copper), and so we may link to the idea of third place medals.

Choose a color from the red family for your cover or for its accents, and expect some strong associations but also a cover that can really stand out.