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Quinnipiac Social Media Class

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy – For Quinnipiac Assignment #7 of ICM 522 (Social Media Platforms), I worked with my partner, Kim Scroggins, in order to develop the first three pieces of what is referred to as a POST Method – building social media strategy.

Quinnipiac Assignment #7 – POST Method in Building Social Media Strategy

POST (in the realm of social media strategy) stands for –

  • People
  • Objectives and
  • Strategy

Technology (the fourth piece of four) will come later during this semester. For now, we are to concentrate on the first three areas. This is, I feel, a great idea, as we so often (myself included) tend to put the cart before the horse when it comes to social media behaviors. We chase shiny new platforms without performing any social listening whatsoever, without doing any investigations into feasibility or even whether anyone thinks that the platform will be around next year, and without much of an idea of what we are even going to say once we get there.

Working with Kim Scroggins was great, and we began to truly gel together as an effective team. I do not believe that we ever had a serious conflict, and that is no exaggeration on my part.  Plus, at any time that some task or another needed to be accomplished, one or the other of us would simply do it. There was no nagging, and no feeling that one person or the other was taking on too much. There was no feeling that the workload was somehow unfairly divvied up, either.

Here is my half of the presentation (which just so happens to be the second half):

And here is Kim’s half of our joint assignment, which I hope you will also watch, partcularly as it is the beginning half and does act as something of an introduction to my own piece of our project,  Quinnipiac Assignment #7 – POST Method – Building Social Media Strategy.

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Quinnipiac Assignment #6 – Social Listening

Social Listening

Social Listening

Quinnipiac Assignment #6 (Social Media Platforms) was all about social listening. So, what better thing to listen to than a rock band looking to hit it big?

Social listening is, essentially, the act of getting onto various social media platforms and just getting the lay of the land, as it were. I think that most people are inclined to just jump into the deep end. The problem with that sort of behavior is that it has no strategy behind it whatsoever. Furthermore, it is a way to commit all sorts of social (media) gaffes.

The truth is, when I first got into Twitter, Facebook, and blogging, I jumped in completely and utterly without thinking. In retrospect, that was rather foolish and impulsive. These days, I spend some time in the attempt to correct and repair some of the damage that that sort of non-strategy did to my online social media reputation.

This is not to say that things are so awful online. Not by any stretch of the imagination – the real problem is that I cannot seem to be able to take things to the next level. Hence, beyond attaining Social Media Certification (and possibly getting my Masters’ Degree in Communications with a Social Media concentration), I also want to learn how to handle myself better on social media. I probably have forums covered. But I could certainly use some help with Twitter and the like.

I had also never really gotten the hang of Google+.  Like a lot of people, the idea of dealing with yet another social network not only mystified me, it downright annoyed me. But social listening helped to get me to realize that there is a purpose to Google+ and that it is a different one from Facebook.

Oh, and here’s Rock ‘n Roll Predator by J-Krak (with much better sound than what I played in my video) –

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Quinnipiac Social Media Class

Quinnipiac Assignment #5 – Viral Videos

Viral Videos

Quinnipiac Assignment #5 – Viral Videos

Quinnipiac Assignment #5 of my Social Media Platforms class was all about viral videos. I therefore chose to discuss Gotye and Kimbra‘s “Somebody That I Used to Know” and burtonearny’s “Llama Llama Duck”.

Both of these songs are, I suppose, classics in their own unique ways. Okay, maybe “Llama Llama Duck” isn’t so much a classic as it is a synonym for annoyance. A llama‘s back’s worth of annoyance.

Some Social Media That I Used to Know

I probably listened to Somebody That I Used to Know more than a human being should ever be required to.  It is a terrific song, and the video is extraordinarily artistic and well done, but by the end of the assignment I had more or less had it. But at least it was better than the llamas.

Here’s a Llama, There’s a Llama

Yes, I also researched the origins of Llama Llama Duck. It first emerged from the primordial ooze on Deviant Art, assuming that my research is at all correct. The song still gets a ton of likes and comments there, and it is several years old. It is a phenomenon with staying power, for some strange reason or another. Possibly it is because, like with Rick Rolling, it is a way to prank your friends.

That is assuming that they remain your friends after you have sent them the ten hour version (yes, it really does exist, God help us all) of the song.

Oh, Social Media! I’m Never Gonna Give You Up

Rick Astley live in Chile
Rick Astley live in Chile (Photo credit: Alisson_Gothz_Parties)

Plus there was even a very special surprise appearance by this guy in my video.

Because every class video should be Rick Rolled.

This was another fun assignment. My professor seemed to agree, as I received a rather sweet grade for it.

Duck!

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Quinnipiac Assignment #4 – Ad Astra Community

Ad Astra Community

The logo of STARFLEET International, the large...
The logo of STARFLEET International, the largest Star Trek Fan Club (Photo credit: Wikipedia)

Quinnipiac Assignment #4 of my Social Media Platforms class was about communities. I chose to talk about Ad Astra, which is a Star Trek fan fiction writers’ community.

This video is about Ad Astra, of course, but it is more specifically about three separate personae. One is embodied by a member who goes by the user ID of trekfan. He is a writer and has a number of works on the site. He is an active Creator of content.

Another embodiment of the next persona is a member who goes by the user ID of Miranda Fave. He is a Critic. While he is also a writer (and, therefore, is also an active Creator of content), he is also the most prolific critic on this Star trek fan fiction writing site.

The third persona, an Inactive, was a member with the user ID of Hawku. I have seen this person elsewhere, and he is far more of a visual artist than a writer, hence he is more active elsewhere in the Star Trek fandom. Curiously enough, after I had posted this video, Hawku returned and added more content to Ad Astra. Was that because of my video? I do not think so. I suspect it was just a happy coincidence.

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Quinnipiac Assignment #3 – Facebook Network

Quinnipiac Assignment #3 – Facebook Network

Mark Zuckerberg, founder and CEO of Facebook
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

The third assignment that I turned in for Quinnipiac University‘s Social Media Platforms class (Quinnipiac Assignment #3) was a mapping out of my personal network, and for that I used Facebook as the initial jumping-off point. This network shows four quadrants and it also includes eight more or less generic sub communities within my overall online network.  This was a rather detailed image, and it even included other platforms, such as LinkedIn, and forums, like Ad Astra and Able2Know, which is where I am already a volunteer community manager. However, for the purposes of Quinnipiac Assignment #3 in Social Media Platforms, I wanted to narrow my focus considerably, in order to make it all a lot clearer to the viewer. This, I decided, was going to just be an exploration of my Facebook Network.

Below is the video that I recorded for this particular assignment. I am also including the PowerPoint presentation I created to accompany this assignment. Clicking on the link will begin the downloading process.

Quinnipiac Assignment #3 - facebook network

Module3-Mapping Out My Network

I highlighted four separate people in my network: Terry Lynn Shull, Geri Wendell, Robert Gentel, and Kathy Sferra.

Without any further ado, here is: Quinnipiac Assignment #3 – Facebook Network:

As always, this assignment really made me stretch and think outside of the proverbial box.

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Quinnipiac Assignment #2 – Disruption (NSFW)

Disruption (NSFW)

Disruption (NSFW)

 

Disruption (NSFW) Good Lord, people, hide the fine china! Lock up your children! It’s all gone NSFW!

I shouldn’t kid.

Disruption (NSFW)

This assignment is about social media being used as a tool for disruption. I chose to examine the Boston Marathon bombings, and of course that’s nothing to be flippant about. Further, I selected a completely NSFW (Not Safe For Work) moment during the ordeal.

I chose to center my video around Boston Red Sox player David Ortiz taking the microphone during the first game after the bombs went off, and him bellowing into the mic, “This is our f—in’ city!”

There are some people who complained, after the fact, about the obscenity. But the vast, vast majority of viewers took it all in stride.

What did Social Media do? How did it disrupt coverage? Well, let’s just put it this way. If the bombing had occurred fifteen years ago, or even five, coverage (and our memories of it) would have been far, far different.

It would have been far less immediate. We would not have seen the carnage in anywhere near as much graphic detail. Jeff Bauman would have maintained some privacy with reference to his grave injuries. And David Ortiz, if he had dropped the f-bomb live on TV at all, would have been fined, big time, as would have the Red Sox organization.

Instead, we know. We have seen. We have heard. And it’s a lot harder to forget.  The news is no longer being sanitized successfully in America.

Welcome to being treated like grownups.

 

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Quinnipiac Assignment #1 – A Day in My Life in Social Media

A Day in My Life in Social Media

This was my first assignment for Quinnipiac University‘s Social Media Platforms course, with Professor Eleanor Hong. I had not made a video in years and was anxious to get it right. This was also the first time in several years that I had taken any sort of a class where I would be receiving a grade.

This class was the first of three for Social Media Certification.  Or it can count as an elective for Masters’ Degree in Communications  with a Social Media concentration. As of the original writing of this blog post, I was not sure whether I wished to continue all the way to a Masters’ Degree.

I need not have worried about this grade. And, it turned out, I need not have worried about nearly all of my grades in the Social Media Platforms class.

A Day in My Life in Social Media

A Day in My Life in Social Media

I ended up creating two separate videos, as the first one was too long, and I hadn’t mentioned podcasts, Tumblr, or Pinterest.

So you tell me – which one do you think is the better video? I handed in the shorter one.

I think this second video rambles too much, it jumps back and forth a lot, plus I missed a few things, as I mentioned above.

But these are, essentially, the social media hangouts that I go to the most. And of course neither video takes into consideration the non-social media work that I do on computers, such as reading homework, fiction writing and editing, and dealing with the ever-present onslaught of email.

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