The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Book Review: Zen in the Art of Writing Zen. So for the social media writing class at Quinnipiac, we were required to purchase Zen in the Art of Writing by Ray Bradbury. However, the book proved to be optional. Yet I read it from cover to cover, and I just plain devoured that thing. So […]
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]
Social Media Marketing by Liana Evans Social Media Marketing by Liana Evans was a book that I might have read a little too late in the semester. In all fairness, I read this book toward the end of my first social media class at Quinnipiac (ICM 522). Hence it felt like I already knew a lot […]
Groundswell by Charlene Li and Josh Bernoff This is something of an updated review of Groundswell by Charlene Li and Josh Bernoff as, by the time I got to the ICM 522 Social Media Platforms class at Quinnipiac University, I had already read this seminal work. But no matter. Because this is still a terrific work […]
Communicating Design by Dan M. Brown As a part of the required readings for my User-Centered Design course at Quinnipiac University, I purchased Communicating Design by Dan M. Brown. The book is … okay. Communicating Design User-centered design is the act of putting together websites in a way that users will understand them quickly. The last […]
Book Review: Killer UX Design by Jodie Moule Killer UX Design by Jodie Moule is a decent beginning book on user-centered design. The process of user-centered design (at least, according to Ms. Moule) is close to iterative software development. I believe anyone familiar with iterative software development might not need all of the basic information […]
ICM 502 – Information Design Common to Biblical Texts Biblical texts are fascinating, as are their designs. What we today might consider to be problematic designs were much more typical years ago, particularly in the area of holy texts. That’s not so surprising when you consider that bibles were in far wider circulation before the […]
Compare Project Management Styles for Media What are the differences between managing a media project (e. g. making a film) and managing another sort of endeavor? The defense of a legal case shows both differences and similarities. Media At Vjeko.com, writer Vjekoslav Babic outlined the secrets of Hollywood project success in the context of a […]
What is Information? BusinessDictionary.com says information is: “Data that is (1) accurate and timely, (2) specific and organized for a purpose, (3) presented within a context that gives it meaning and relevance, and (4) can lead to an increase in understanding and decrease in uncertainty.” But is that all there is? The first part of […]