Social Media Marketing by Liana Evans Social Media Marketing by Liana Evans was a book that I might have read a little too late in the semester. In all fairness, I read this book toward the end of my first social media class at Quinnipiac (ICM 522). Hence it felt like I already knew a lot […]
Groundswell by Charlene Li and Josh Bernoff This is something of an updated review of Groundswell by Charlene Li and Josh Bernoff as, by the time I got to the ICM 522 Social Media Platforms class at Quinnipiac University, I had already read this seminal work. But no matter. Because this is still a terrific work […]
Cognitive Surplus by Clay Shirky Clay Shirky really has something here. Because I have to say, I just plain love this book. I am a fan! In addition, this book ended up tying with Groundswell for being my favorite of the six books that we were assigned to read in my first Quinnipiac University social media class, […]
Optimize by Lee Odden Optimize by Lee Odden was not an unfamiliar concept. I have read about search engine optimization on countless websites and in any number of books already. But I don’t think I ever truly understood it until now. Lee Odden has taken an almost mysterious concept and made it comprehensible. I definitely […]
Book Review: Zen in the Art of Writing Zen. So for the social media writing class at Quinnipiac, we were required to purchase Zen in the Art of Writing by Ray Bradbury. However, the book proved to be optional. Yet I read it from cover to cover, and I just plain devoured that thing. So […]
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]
The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Content Nation by John Blossom John Blossom wrote a rather interesting work. And so for Quinnipiac University’s Social Media Platform’s class (ICM 522), this book was assigned as required reading. Blossom sharply and compellingly puts forth his case. The Internet has become home to more and more content creators all the time. And this constitutes a very […]
Communicating Design by Dan M. Brown As a part of the required readings for my User-Centered Design course at Quinnipiac University, I purchased Communicating Design by Dan M. Brown. The book is … okay. Communicating Design User-centered design is the act of putting together websites in a way that users will understand them quickly. The last […]
Book Review: Killer UX Design by Jodie Moule Killer UX Design by Jodie Moule is a decent beginning book on user-centered design. The process of user-centered design (at least, according to Ms. Moule) is close to iterative software development. I believe anyone familiar with iterative software development might not need all of the basic information […]