… And Facebook for All — Offsite Sharing Offsite sharing is a fascinating concept. Perhaps the most compelling feature of Facebook consists of the availability of the Like Button. The Like Button and Offsite Sharing Because the offsite Like Button dovetails beautifully with its presence on the site itself, i. e., “The Like button lets a user […]
Optimize by Lee Odden Optimize by Lee Odden was not an unfamiliar concept. I have read about search engine optimization on countless websites and in any number of books already. But I don’t think I ever truly understood it until now. Lee Odden has taken an almost mysterious concept and made it comprehensible. I definitely […]
The Cyber Legacy What’s your cyber legacy? Introductions So you find a new site. You look around. And you think – this looks like a place I might like. Therefore, you take the plunge and you register. And it doesn’t really matter if it’s Twitter, or Facebook or Able2know. If it’s big enough, it scrolls and […]
A Look at Employer Access to Employee Passwords Employee passwords have become a new battleground. Because this issue has begun to crop up, and it will only continue to do so. So does your employer have a right to your social media passwords? So before you reflexively say no, hold the phone. Because the truth […]
Community Management Tidbits – Superstar Users Superstar users? Some people just seem to be born with it. If you’ve ever spent some time on forums, you immediately know who they are. Their topics rarely go without a response for long. And their contributions are routinely applauded (either using available site software or via written praise) […]
Social Networking/Social Media Tips Social Media Tips? Yes, please! A while back, Grassroots Giving Group published some great Social Networking tips. I agreed with their ideas but would like to expand upon them a bit. And they were essentially exploring when Facebook and Twitter are useful. Here are some of their ideas. Ideas Announcements – don’t […]
Content Nation by John Blossom John Blossom wrote a rather interesting work. And so for Quinnipiac University’s Social Media Platform’s class (ICM 522), this book was assigned as required reading. Blossom sharply and compellingly puts forth his case. The Internet has become home to more and more content creators all the time. And this constitutes a very […]
The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Supporting Indie Authors Supporting Indie Authors – do you do it? I am published, and one issue that comes up, time and again, concerns how people can go about supporting indie authors. In particular, friends and family far removed from the business of writing or social media or public relations or marketing or the like still […]