The Rise of the Auto-Service Economy The Auto-Service economy is coming. And as computers have increased in sophistication, as have other aspects of automation, it appears that the fundamental underpinnings of our lives are being altered. The Twentieth Century Consider how life was at the start of the twentieth century in the United States. Many […]
The Deal Behind Online Community and Social Media Job Descriptions Social Media Job Descriptions! This is a shout-out to Blaise Grimes-Viort, Community Manager extraordinaire. His older blog post still rings true today. So in 2010 (it was his most popular blog post), Blaise outlined some differences in Social Media job descriptions. Blaise’s Theory His thinking is: […]
Tips for growing your online community.
Message Strategies With all due respect to the late Marshall McLuhan, the medium is still the message, but the message is now also the medium and the two are now joined at the hip, at least when it comes to social media. As Smith notes on page 172, the communication process can be divided into […]
A review of a recent meeting of Content Strategy New England.
Social Media in a Crisis – a Look at Sabra Hummus and Listeria In April of 2015, Sabra hummus faced a social media and public health crisis. Some tests for hummus flavors contained the listeria bacterium. What is Listeria? Why is it such a Problem? Per FoodSafety.gov, Listeria is the name of a bacteria found in soil […]
Best Practices in Using Social Media for Customer Service When it comes to best practices for using using social media in customer service, it all seems to boil down to three things – Be fast Be empathetic Be useful Be Fast In our hurry-up culture, two minutes to microwave a meal sometimes seems too long. Social […]
The Importance of Content Marketing for Community Managers Why is content marketing important for Community Managers? It is deceptively easy for companies to ‘get on Facebook’ or ‘get a Twitter’, and start pushing content out through a firehose. Companies may even make a splash in the beginning. But it’s unsustainable. Furthermore, it’s not serving customers and […]
The Most Important Role of a Community Manager I’ve been a Community Manager for over a decade but don’t believe I have seen a better outline of our roles and sub-roles than this graphic – I have been in all of these roles, at one time or another. Because I am a volunteer and Able2Know […]
Virtual Groups & Online Communities As John Donne famously wrote, “No man is an island.” On the internet, there seems to be a similar but not identical truth – few people want to be an island. And so we create enclaves. Some of our enclaves mimic those we see in the offline world – we […]