The Five Elements of Hip-Hop Content Strategy
A review of a recent meeting of Content Strategy New England.
Authentic Brand Voice in Social Media Brand voice is the specifics of communications for a product, service, or company. It’s the “overarching standard for tone, vocabulary, and personality tied to a brand’s messaging and attitude”, as Digital Surgeons says. In the constant clamor of commercial messages being flung at consumers, some stand out. I can’t […]
The Importance of Content Marketing for Community Managers Why is content marketing important for Community Managers? It is deceptively easy for companies to ‘get on Facebook’ or ‘get a Twitter’, and start pushing content out through a firehose. Companies may even make a splash in the beginning. But it’s unsustainable. Furthermore, it’s not serving customers and […]
Harrison Parrott vs. Sam Hill Entertainment For User-Centered Design Class, I compared Harrison Parrott vs. Sam Hill Entertainment. Harrison Parrott vs. Sam Hill Entertainment For two sites with the same ostensible purpose – assisting users with hiring musicians – Harrison Parrott and Sam Hill could scarcely be more different. Harrison Parrott From the beginning, the Harrison Parrott […]
Quinnipiac Assignment #15 – Reflections about ICM 522 With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522. My classmates and I were also tasked with showcasing what we felt was our best work. I was so very […]
J-Krak Content Marketing This week, we worked on a content calendar. It isn’t done yet, so instead I figured I would share the two videos we made last week as they are more or less still applicable to this week. MySpace Loses to Google+ This time, I had the honor of going first and speaking […]
This post is a riff on 10 Community Roundtable Member Predictions for 2011. If you don’t follow the Community Roundtable, you should — they are very knowledgeable about an aspect of social media that is very near and dear to me — the creation, nurturing and management of online communities. I only wish that my […]