J-Krak Content Marketing
This week, we worked on a content calendar for J-Krak content marketing. It isn’t done yet, so instead I figured I would share the two videos we made last week as they are more or less still applicable to this week.
MySpace Loses Out to Google+
This time, I had the honor of going first and speaking about the first part of our failed foray into MySpace.
It was just ridiculously chaotic and downright impenetrable.
While MySpace used to be the place you went to for bands, no matter what, these days, not so much.
Everybody says that bands should be on MySpace, but we beg to differ.
Please also watch my partner, Kim Scroggins, as she talks about why we decided that Google+ would be a better place for our community.
As our strategy unfolds (including our J-Krak blog), I hope you’ll stay tuned. Thanks for watching.
A Look Nine Years Later and J-Krak Content Marketing and the Rest of it All
As I clean up my blog, I stumble upon posts just like this one. Low on content, but still something that’s pretty decent to write about. And so, once again, I find myself writing about a long ago class.
Oh, and by the way, even though we both did well in it, I’m not so sure that we learned any actual content strategy. Why post X at Y time, on Z platform? Where are the metrics and the research? We didn’t necessarily have the time to gather any of that, but I don’t honestly recall anything in the lecture or the readings about, well, that.
And Then There’s the Demise of Google+
At the time that we took this class and I wrote this blog, Google+ was still doing pretty well. It was not huge, and I think that Google had come to that realization by this point in time. And so, instead, they essentially bribed people to join Google+.
Wait, what?
Well, “bribe” is a harsh word. And it was not money which changed hands. Rather, it was a bit of search engine love.
For the low, low price of just joining Google+, the search engine giant would rank your content a bit higher. Did it help? Eh, not so much.
At some point, evidently, someone figured out that doing this was a lousy idea all around. Not just because the platform was on a fast track to dying. It was also because Google’s product is search itself. A good user experience is their aim. And giving some people a little extra boost when they didn’t necessarily deserve it was harming their product.
Also, I suspect someone just pointed to Google+ and felt it was a vanity project. Or, perhaps, it was someone’s pet idea and they were unwilling to let it go. Yet letting it go was the 100% best thing to do.
And hey, Google? I think you sold yourself cheap.