Quinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community,

Quinnipiac Assignment #5 – Viral Videos

Viral Videos

Quinnipiac Assignment #5 of my Social Media Platforms class was all about viral videos. I therefore chose to discuss Gotye and Kimbra‘s Somebody That I Used to Know and burtonearny’s “Llama Llama Duck“.

Both of these songs are, I suppose, classics in their own unique ways. Okay, maybe “Llama Llama Duck” isn’t so much a classic as it is a synonym for annoyance. A llama’s back’s worth of annoyance.

Viral Videos and Some Social Media That I Used to Know

I probably listened to Somebody That I Used to Know more than a human being should ever be required to.  It is a terrific song, and the video is extraordinarily artistic and well done, but by the end of the assignment I had more or less had it. But at least it was better than the llamas.

Here’s a Llama, There’s a Llama

Yes, I also researched the origins of Llama Llama Duck. It first emerged from the primordial ooze on Deviant Art, assuming that my research is at all correct. The song still gets a ton of likes and comments there, and it is several years old. It is a phenomenon with staying power, for some strange reason or another. Possibly it is because, like with Rick Rolling, it is a way to prank your friends.

That is assuming that they remain your friends after you have sent them the ten hour version (yes, it really does exist, God help us all) of the song.

Oh, Social Media! I’m Never Gonna Give You Up

Plus there was even a very special surprise appearance by a certain guy in my video.

Because every class video should be Rick Rolled.

This was another fun assignment. My professor seemed to agree, as I received a rather sweet grade for it.

Duck!

Eight Years Later…

I had an enormous amount of fun in pretty much every single class I took at Quinnipiac. It was probably more fun than anyone should be allowed to have in an academic setting, I swear.

And, I also learned a great deal. It wasn’t just some lark.

But we still do not, truly, understand virality and viral videos. There are still theories about it, of course.

But it just seems to be more a case of lightning in a bottle than nearly anything else.

Oh, and if anyone ever hinges your employment on you getting content to go viral—run, don’t walk, in the opposite direction. Fast.

Tags: , ,