Categories
LinkedIn

The Conquest of LinkedIn – Your Resume

The Conquest of LinkedIn – Your Resume

LinkedIn is almost a corporate version of Facebook, a serious social networking site amidst all the chatter. If you are looking for a job, you need to be on LinkedIn. In case you might be looking for work again some time in your lifetime, you need to be on LinkedIn. If you might ever be called upon to professionally recommend someone, or professionally network together people from disparate times of your life (such as a college classmate and a person you know from your last job), you need to be on LinkedIn. And if you ever need to showcase your credentials to a mass audience, for any reason whatsoever, you need to be on LinkedIn. And the cornerstone of it all is your resume.

Who Should Be on LinkedIn?

Your Resume
This UML diagram describes the domain of LinkedIn social networking system. (Photo credit: Wikipedia)

And if there’s anyone else over the age of eighteen left in the United States, or potentially on the planet, chances are pretty good that they need to be on LinkedIn as well.

Why?

All of the aforementioned are perfectly good reasons to be on LinkedIn, but there’s one more. It puts together all of your professional data into one safe, trusted and uniform online package. Hence LinkedIn, like your resume itself, gives Hiring Managers a well-presented collection of information about you as a worker.

But that is if you take the time to make a complete, compelling and well thought out profile. If not, well, then LinkedIn can become a fast ticket to oblivion.

Hence, you need to put together a cogent profile, and the first place to start is with your resume. It will be similar, but not identical, to the resume you provide directly to Hiring Managers.

Improving Your LinkedIn Resume

So here are some tips for making your LinkedIn resume as good as it can be:

  • List all of your major jobs, no matter how long ago you did them, so long as the company (or a successor) is still in business. This is counter to what is normally put into a regular resume. On LinkedIn, you don’t really have a length issue. Plus, you want to list as many companies as possible in order to make linking easier with a greater number of people
  • Place key words and phrases in your job descriptions. People hunting through LinkedIn are most likely to be using the search feature, so you need to have words and phrases listed that people will be using to search for someone like you. E. g. if you’re looking for work as a Business Analyst, don’t just include the title – also include the fact that you did (assuming this is accurate) requirements gathering, which is a main Business Analyst task across multiple disciplines

More Tips

  • List the different types of software you’ve used, with versions. This is, again, to make your profile come up in searches. E. g. if you used Excel 2003 and Excel 2007, make sure they are listed that way.
  • Just like with a standard resume, use action words and well-defined metrics to show what you did in your career. “Worked on the Smith project” is nowhere near as impressive as “Performed quantitative analysis; these recommendations saved the company 20% of the estimated costs on the Smith project”. Numbers are impressive. Use them.
  • Make sure your company listings jibe with what’s already on LinkedIn. That is, let the software give you choices (if any) for the company name. If you worked for a very large company (say, Fidelity Investments), the company name is already on LinkedIn. Don’t type it in yourself. This will automatically make it easier for you to link to everyone else who has listed Fidelity Investments as a current or past employer, and
  • Feel free to add more than one current employer, including any volunteer work you may be doing. Again, this will add to the ease with which you can link to others.

Next, we’ll look at why all of this linking is so important.

Categories
Career changing Social Media

What Do You Look Like Online?

What Do You Look Like Online?

This post is a riff on a rather old post, Do You Know What You Look Like Online. Essentially, the question is, if you were searching for someone

Look Like Online
English: Graph of social media activities (Photo credit: Wikipedia)

(someone just like you, perhaps), what sorts of judgments would you make? What seems off? What’s being suppressed, which should be promoted, and vice versa? Is the picture clear or fuzzy?

The gist of that article is, take control of your information, keep it as a uniform brand and check it every month or so. The corollary to this is one from Shama Hyder Khabani, which is, essentially, don’t spread yourself too thin. Concentrate in only a few places.

My Own Information

Absolutely agreed. When I google my own last name, 32,900 hits come up. And, fortunately, my own website is in the top 2 spots (Yay, SEO!). My Entrepreneur profile (writing I do for work) comes up as third. Fourth is Twitter. Fifth is my LinkedIn profile. Further down the first page yields my two Facebook profiles, then my Amazon author page. And then something from a site called MuckRack (huh?). Finally, there’s my author profile at Businessing Magazine.

Another Angle

Putting my last name into quotation marks yields only 8,420 hits. All of the same usual suspects come up on Page One of the results. And nothing is too weird or scandalous. Even MuckRack, which essentially just scrapes for your name, doesn’t have anything bad. Hey, Yahoo! Finance published me!

How Accurate is the Information?

To my mind, checking and rechecking every single month might just be a bit excessive. Is there a need to keep your profile accurate? Sure. Flattering, or at least not damaging? Yes, particularly if you are looking for work. But to keep it sterile and perfect, as you scramble to make it perfect every moment of every day? Eh, probably not so much.

But…

I would like to think (am I naïve? Perhaps I am) that potential clients and employers will see the occasional typo and will, for the most part, let it slide unless the person is in copyediting. I am not saying that resumes, for example, should not be as get-out perfect as possible. What I am saying, though, is that this kind of obsessive and constant vigilance seems a bit, I dunno, much.

Will the world end if I accidentally type there instead of their on this blog? And, does it matter oh so much if I don’t catch the accident immediately? Even when you consider that I’m a writer. After all, I should know better, yes?

I mean, with all of this brushing behind ourselves to cover up and/or perfect our tracks, and all of the things we are leaving behind, where’s the time and energy to make fresh, new content and look in front of ourselves?

Clean Up Your Presence

To me, there is little joy in reading a blog post or website that looks like it was put together by someone who’s barely literate. But there is also little joy in reading sterile, obsessively perfect websites and blog posts. A little imperfection, I feel, is a bit of letting the ole personality creep in there. Genuineness – isn’t that what the whole Social Media experience is supposed to be about, anyway?

I refuse to believe – I hope and I pray – that a bit of individuality isn’t costing me potential jobs or the company potential clients. And if it is, then that saddens me, to feel that, perhaps, there is a lot of lip service being paid to the genuineness of Social Media but, when the chips are down, it’s just the same ole, same ole.

Genuineness is great. One you can fake that, you’ve got it made? Gawd, please, say it ain’t so.

Categories
Book Reviews

Trust Agents by Chris Brogan and Julien Smith, a Book Review

Trust Agents by Chris Brogan and Julien Smith

Trust Agents by Chris Brogan and Julien Smith seems to be one of those books that everyone tells you to read when you want to go into social media marketing. And it’s that sort of a wholesale recommendation that sometimes, frankly, makes me nervous. After all, how many people have read it? Are they happy with what they’ve learned? Or is the work somehow coasting on its reputation?

Usefulness

Cover of "Trust Agents: Using the Web to ...
Cover via Amazon

But it doesn’t seem to be. Instead, I think there’s useful information in there – and it’s information that doesn’t seem to be found in the other social media books I’ve been reading lately, in particularly Cluetrain Manifesto and Groundswell. There’s more practical nuggets in here, more like in The Zen of Social Media Marketing. No great shock there – Chris Brogan is the coauthor there as well.

How so?

Too Many Delays

One of the issues with books (you know, pulp and paper books, not electronic ones) is that they take so long to be produced, and then they can become obsolete or at least out of date rather quickly. It can almost seem like buying a new car – once you get it out of the dealership, it’s depreciated a good thousand dollars. And, once many books are published, they’re suddenly obsolete.

But Trust Agents doesn’t care. Instead, it forges ahead with practical, specific tips. If they go out of fashion or become obsolete, head to the website for an update. Or, if you prefer pulp and paper, there’s always a later edition.

Basic Principles

The gist of the book consists of six basic principles:

  1. Make Your Own Game – e. g., break the mold and experiment with new methods. This means you’re going to occasionally – gasp! – fail. So you do. Get over it. Pick yourself up and try something else. Safety and sameness aren’t really going to get you anywhere. At least, nowhere good.
  2. One of Us – be one of the people. Be humble and be accessible. This means blogging. It means letting your hair down every now and then when you tweet. Of course it doesn’t mean foolish oversharing or putting out things that are going to really harm you (“Had fun at the Crack House last night!” – uh, no)
  3. The Archimedes Effect – use leverage. That is, got something that’s working? Then use it to push and promote the next thing. Think of it like the spinoff to a sitcom. Laverne and Shirley was originally a spinoff of Happy Days. The first success was, absolutely, used to generate the second.

More Ideas

  1. Agent Zero – be the person in the center of the connections. This does not necessarily mean that you have to be the center of every conversation. It’s just – everyone seems to know someone (or know of someone) who is like this. Oh, talk to Gwen. She knows everyone.
  2. Human Artist – be polite and gracious to people. This may seem to be like a no-brainer to most, but, sadly, it’s not. Thank people. Tell them how much you enjoyed meeting them. Follow up. If this means creating a tickler file to remind you to contact people, then do that. True story – the first time I heard the term “tickler file” was in 1984 when I was working on Joe Biden’s Senate Campaign. And it made sense – you followed up with voters (in those days, it was via phone call or postcard or letter, and sometimes via an in-person visit) because you knew that, even if their support was unwavering, that they had busy lives pulling them in a million different directions. This continues to be true if not far truer these days.
  3. Build an Army – e. g., as you become the person in the middle of all of the connections, and the one who does the followups, your time will start to fill up. You’re going to need help, so link up with other people who can be social hubs and follow-uppers. This does not relieve you from thanking people, but it does help you to continue to keep in touch.

Details

There are, of course, a thousand little details that go along with these. The specifics include things like using Google Alerts to check on how often your name shows up online, and looking at AllTop and Technorati for blogs to follow. Grab an RSS feed so that you can get through more blogs with more speed.

But be patient. Rome wasn’t built in a day, and neither were trust agents. You cannot take a shortcut and metaphorically substitute canned vegetables for fresh ones here. Cultivate this and pay attention to it. Much like a garden, your hard groundwork will pay off beyond your wildest expectations.

And you can even leave your extra lettuce on my front porch.

Rating

Review: 5/5 stars.

Categories
LinkedIn

The Conquest of LinkedIn – Your Profile Page

The Conquest of LinkedIn – Your Profile Page

What’s with your Profile Page?

You’re doing it. And you’ve got your resume up. You’re answering questions. And you’re joining groups. You’re even meeting people offline. But you aren’t getting an enormous number of invitations to connect.

LinkedIn Profile Page
LinkedIn (Photo credit: Christopher S. Penn)

Or, perhaps, you’re blogging and tweeting. But you’re not getting a lot of readers in either medium. And you’d love to get some of your LinkedIn buddies to read some of your stuff. Maybe you want to use your writing and social media skills as a part of your overall job search strategy.

So the most obvious place to look, and to fix, is your Profile page.

Just like with a resume, a news story, or even if you were trying to sell your home, it pays to spruce up the first thing people see. Hence special care should be taken, as this is your first (and it may very well be your only) chance to make an impression. There are any number of things you can do to assure that this impression is a positive one.

Driving Traffic

And, you can even use it to help you drive a little traffic to your own website and/or blog. Here’s how:

  • Make sure that you make use of all available fields, and customize these as you are able.
  • Next, list your blog.
  • and I also recommend adding Twitter.

So assuming that your resume has been integrated in its entirety, your next task should be to update the summary and specialties sections in your profile page. First of all, the specialties section is essentially just for keywords, so load them up. However, the summary section should be more grammatical. So don’t make it an old-fashioned and generic personal statement. Instead, highlight your main differences here.

Finally, with a little polish, your front door (profile page) can look mighty inviting to all.

Next: Groups and Answers.

Categories
Community Management Facebook

Why Use a Screen Name?

Why Use a Screen Name?

Screen name – good idea, or no?

I was inspired by this post in Angela Connor‘s blog. If you don’t know Angela Connor, I urge you to check her out; her blog is extremely insightful and is still one of my favorites.

Her ideas make a great deal of sense, and I think some of this is why the Blizzard forum experiment in real names for users was such an immediate and egregious flop.

Masks

The ‘net, like it or not, is for many people a place of masks. You pretend to be younger and thinner than you are. Or you pretend to be unmarried. You pretend to be a Klingon. Or you’re a teenager and pretend to be an adult. Or you pretend to be another gender or richer or lovelier or more conservative or whatever.

And the masks can be freeing to many. Perhaps they were freeing when the ancient Greeks donned them while performing “Oedipus Rex” for the first time. I think there is more of a place for them than perhaps we’d all care to admit. Because there seems to be a value to being able to spread war paint (or lamp black) on one’s face, or wear a Halloween costume.

Screen Name Unreality

screen name
Halloween Costume Close-up (Photo credit: trustella)

And this is not the same as our reality. It is related but not identical. Maybe the librarian who goes out for Halloween dressed as a dance hall girl wants to be known as someone who takes risks (and maybe foolish ones, at that). But when the morning after rolls around, she’s back in the library helping others do research.

Anonymous Commenting

This kind of anonymous commenting allows for something like this. Because the sympathetic guy who’s really seething inside gets to call people out. He gets to be a bully and be an all-around racist jerk (I have worse names, but don’t wish to besmirch my blog) behind one screen name. But then he surfs to a different site where he can chat up the ladies with his sensitive New Age guy demeanor, all behind another screen name. And then when the time to log off comes, he goes home and kisses his wife and plays with his children. And this is all one guy.

Facebook

To comment openly through a full, correct name (usually) medium like Facebook would be to cut off the dance hall girl. And it would stifle the racist jerk, the ladies’ man, and any number of other secret selves in favor of a drab and ordinary world. Even on a news site, which is pretty much the definition of drab unless there’s some sort of a hot story, the jerk, the dancer and the Romeo all want to be free.

Who’s Real?

But we shouldn’t take their opinions as seriously as the real people. Because, even though those personae live in real people’s skins, it’s the real people who vote, marry, pay taxes, work, make the news and are members of our real society.

The trouble is telling them apart and knowing which one is real.

Can you always tell? I bet you can’t. Not always.

Categories
Career changing Inspiration Writing

Character Sexuality

Character Sexuality

A look at character sexuality can take you in any number of directions.

Character Sexuality
Character Sexuality matters!

First of all, you need to listen to your characters. Are they telling you who they like? Maybe they are, or maybe they’re a little shy about that. Can you see your characters with someone of the same sex, or with anyone, for that matter? Because remember that your own characters’ sexualities need not reflect your own.

So consider how you will present it. For a great, matter-of-fact presentation of character sexuality, just look at Sulu in Star Trek Beyond. Because without saying a word, all that happens is, he is greeted by a man with a little girl, he hugs the girl, and then the three walk away as Sulu and the other man (it’s unclear whether they are meant to be married, so I’m hesitant to use a word like boyfriend or husband) go arm in arm. And that’s it. It’s subtle and loving and sweet.

And of course people protested. Because change can be scary to a lot of folks, I suppose.

Flipping Your Own Personal Script

You have probably been the same sexuality for much of your life. And while gender and sexuality can be fluid, that is not the case for everyone. However, there is a spectrum. Hence even if you have been, say, heterosexual your entire life, you may find you are not completely, 100% ‘straight’.

Furthermore, consider a thought experiment. Why am I suggesting this? Because a writer should be able to think about any number of characters and types of characters. And that includes those who have differing sexualities from the writer. After all, don’t we write about men if we are women, or women if we are men? Stephen King wrote about Dolores Claiborne. Harper Lee wrote about Atticus Finch. And even though most writers aren’t in their league(s), you can still make the effort.

Hence this means also looking into not only gay and lesbian characters, but also asexual characters, bisexual ones, and even characters into other things, like, say, S & M.

Character Sexuality: Some Takeaways

None of this is required, of course. But a thought experiment, I feel, is never a bad idea. You may find a character who speaks to you and who you really want to write. Or maybe you won’t. Only you can know that.

Categories
Community Management

Community Management Tidbits – Analytics

Community Management Tidbits – Analytics

So, the truth is, analytics are a term that scares a lot of people. But don’t panic.

You’ve got a community. And you’re working hard on it. It’s growing. But you have no idea whether what you’re doing is having any sort of an impact whatsoever. This is where analytics comes in.

Community Management Tidbits - Analytics
Google Analytics: How to Identify Top Content Posts (Photo credit: IvanWalsh.com)

Now, don’t panic if you don’t have a data analysis background. It’s not strictly necessary. What you do need, though, are (a) a means of measurement (preferably you should have a few of these) and (b) the willingness to measure. Really, it’s that easy. You do not need a degree in Advanced Statistics.

Google Analytics

First of all, the primary measurement stick you want is Google Analytics. And it is free and very easy to use. It’s also a rather robust measurement system, showing trends in Visitors, Absolute Unique Visitors, and more.

In addition, it shows, among other things, where your traffic is coming from, where your users land, and where they departed your site from. It also shows Bounce Rate, which is defined by Measurement Guru Avinash Kaushik as, “I came, I saw, I puked.” In other words, the visitor only visited one page of the site.

Keep in mind, it’s possible your visitor loved your site but got everything they needed in just one page. So, while they may have bounced right out of there, it might not have been due to any fault or failing on your part.

So, try not to take it personally, okay?

AHRefs

Thank God for AHRefs. While free website measurement tools have come and gone (apart from Google Analytics), AHRefs will review whatever is out there.

So, one thing to keep in mind is that as this post is updated, I keep finding new yardsticks. And then they go away after a while. At least AHRefs is still hanging in there. Whew.

Alexa

And another yardstick (albeit a far less useful one) is Alexa. Alexa really only works well for anyone using Alexa’s own toolbar for their search. Still, it is of some use, and it is free. Hence as an aside, ask your users if they will prepare a write-up about your site on Alexa.

Analytics From More Yardsticks

Furthermore, there are also measuring websites specifically designed to help you comprehend how you’re doing on Twitter and elsewhere, namely:

  • HootSuite – count the number of clicks you receive on shortened URLs, to supplement your Google Analytics click counts
  • HubSpot – measure how influential you are (with a hugely helpful diagnostic) and
  • Tweet Reach – measure how many people are receiving your tweets and any retweetings of your messages. Note: this one is no longer free!

Using Your Findings

So what do you do with all of this information once you’ve amassed it? Why, you act upon it! Does one page on your site have a far higher Bounce Rate than the others? Check it and see if the links on it are all leading users away from your site. If that’s not the culprit, perhaps its content isn’t compelling enough. Got a series of links you’ve tweeted that have consistently gotten you the most clicks? Then check to see what they all have in common, and offer similar links in the future. And maybe even build some onsite content around those subjects.

Has your HubSpot grade tanked in the past week? That might be due to external factors beyond your control, but check to see if any of it is within your purview. Perhaps your server was down.

Finally, small fluctuations over short time periods are perfectly normal and are no cause for concern. However, much larger hikes and drops, or trends over longer time periods, are more of an issue. But you’ll never know about any of these things unless you start to take measurements, and read and use them.

Categories
Twitter

Almost Everything But the Tweet – Conquering Twitter (verbal elements)

Almost Everything But the Tweet – Conquering Twitter (verbal elements)

Verbal elements? Twitter is, of course, utterly verbal. It’s just about all text. But not all of that text is tweets.

Almost Everything But the Tweet - Conquering Twitter (verbal elements)

One piece is the profile. There isn’t a lot of space here. The good news is that these verbal elements are searchable. If you want to make it clear that your company is green, you can put that here. Separate short messages with delimiters like pipes (|) or asterisks (*). Don’t use semicolons as they can end up being converted to code. This is an easy section to change, so consider changing it as needed, perhaps as special events come up.

Another area is the site URL. In order to be better able to track traffic coming in from Twitter, how about using a unique URL here, say, http://www.yoursite.com/twitter? That page could contain a customized welcome message to Twitter users. This is another readily editable area of Twitter, so why not switch it up as circumstances change?

Your location is another verbal area. Of course it need not be a real place, but for a commercial Twitter account you can’t get too whimsical here. However, if you’ve got a multi-state presence (and want to get that across but not create separate Twitter accounts for each state), there’s nothing wrong with making your location something like United States or New England or Great Lakes Region.

Verbal Elements: Names

Another area is the name behind the account. This is a searchable field. A company can add a tiny bit of additional information here, such as the general company location. Hence the user name could be Your Company but the name behind it could be Your Company, Cleveland.

Yet another area is the name(s) of list(s) that your company uses to follow others. Does a company need Twitter lists? Not necessarily, but you can still use them to make certain accounts stand out. What about lists like customers or distributors? Perhaps not very imaginative, but these could prove useful in the future if Twitter ever makes it possible to send certain tweets only to certain lists.

Finally, although it is an issue to change it, the username is another nugget of non-tweet verbiage. Instead of changing it, what about creating a few accounts to cover different eventualities? Able2Know used to do this well (although some of these feeds are abandoned these days). Able2know had split off a few feeds as follows:

A user can follow any or all of these and see a different slice of that site. The individual user names for the accounts make it abundantly clear which cut of the site you’re following.

What do you want to get across? What image do you wish to project? Peripheral information can support or obfuscate your message. Choose what you really want your verbal elements to say.

Categories
Twitter

Almost Everything But the Tweet – Conquering Twitter (offsite connections)

Almost Everything But the Tweet – Conquering Twitter (offsite connections)

Offsite connections. Because Twitter is so bare bones, any number of applications have sprung up around it in order to help you manage it and become as great as you can be. Try Twellow (many thanks to Bobbie Carlton for this particular tip).

This is essentially the Yellow Pages of Twitter. Put your company name here. You’ll have a bit more space to describe your site versus what Twitter gives you, so use that space wisely. Since most of the people checking you out on Twellow are also going to search for you on Twitter (probably after seeing your Twellow profile), make sure that your information is supportive and bolstering, but not redundant vis a vis your Twitter profile.

CrowdLens and Other Software

Another idea is CrowdLens, my friend Nick Ashley’s app. CrowdLens is designed to help remove redundancy (all that retweeting!) from your Twitter stream. CrowdLens can sometimes be slow. Here are some more sites to check out:

  • HootSuite – a tweet scheduling service (and more) whereby you can track stats and import your lists.
  • Social Oomph (formerly Tweet Later) – time tweets and gather simple metrics on shortened urls. You can set up more than one account this way.
  • Tweet Stats – a graph of, among other things, daily aggregate tweets, your most popular hours to tweet and who you retweet.
  • Idek – a url-shortening service that tracks metrics.
  • Twitter Reach – exposure and reach information, such as impressions and mentionings of any topic, word, phrase, userid or hashtag.

Offsite Connections: The Upshot

As Twitter continues to mature as a business tool, I predict that more and more of these off-site services will spring up. The most successful one will, in my opinion, combine the best features of all, coupled with ease of use and an ability to show trends over time.

And finally, Twitter changes things almost as much and as fast as Facebook does. So keep in mind, these instructions may need some tweaking.

Categories
LinkedIn

The Conquest of LinkedIn — Last Little Bits

The Conquest of LinkedIn — Last Little Bits

Last Little Bits. Now, there’s more to LinkedIn than what I’ve already covered. And, truth be told, the number and diversity of add-ons and features is only going to keep growing. As with any other truly viable online business, LinkedIn keeps adding new bells and whistles, and constantly A/B testing. It is already a far different site from the one I joined a few years ago. And, by the way, I have never gone Premium. I think it’s a waste of money, particularly for job seekers who are often watching every dime.

The Conquest of LinkedIn -- Last Little Bits
LinkedIn pen (Photo credit: TheSeafarer)

However, there is an appreciable difference between making and keeping your page lively and interesting, versus making it too busy. I don’t think that you need everything. Really. I think a bit of restraint is in order.

Connections List

Your connections list is not as granular as it once was, possibly a function of LinkedIn getting larger. After all, at the end of 2015, LinkedIn had a good 414 million registered users. Hence the demands of data, and server speed and size, mean that they aren’t going to give you as many opportunities to add metadata about your connections.

Instead, the site offers groups. Create a group, and invite likely people to join it. Your High School’s graduating class, or your sorority chapter might be good choices, as your High School is probably already represented and your sorority might be as well. But these groups provide more specificity. Of course, not everyone you invite will join one of these groups, but it’s worth a shot. Still, LinkedIn is no longer trying to be like a CRM system. That’s, I feel, for the better, as it gives the site more focus as a networking platform.

Events

Another tool that is gone is events. A pity, in some ways. But again, the site is looking to focus itself better. That includes eliminating some of the fat.

Following a Company

LinkedIn provides the ability to follow a company. If you are in charge of your company’s LinkedIn profile, you can help to stimulate this information stream by listing comings and goings, promotions and transfers. Got an event going on, with an interesting or attractive look to it? Take a picture and post it!

Profile Page Shortcut

The shortcut to your profile page is an easy way to make yourself stand out a bit more. Just select a reasonable shortcut for yourself. Mine is my last name, because it’s unique.

Interests

The Interests section (found under your Profile) is useful for adding not only keywords but also some personality to your profile. Do you play the violin? Do you like to cook? Safe, positive information is good here, so long as it’s not extensive (you don’t want this section to overwhelm everything else). It’s probably not the best place to mention, for example, your extensive action figures collection.

Personal Information

The Personal Information section is what you make of it. I keep in my birth date (because it generates a status update on the day in question) but not the year. And I list my town but not my full home address. Although that is easy enough to find elsewhere online. Furthermore, I list myself as married, but you certainly don’t have to. I keep my phone number off as I don’t want to perhaps have LinkedIn become a vehicle for calls I don’t wish to receive – if someone wants my phone number that badly, they can connect to me and ask.

You Profile Photograph

The last, and perhaps most important bit is your profile picture. To add, or not to add? I say, add it. It’s not like you’re going to hide your race, your age or your gender if you meet someone. So you may as well come forward so that, if you meet in person, they can recognize you. Use a recent, clear headshot, and for God’s sake, smile! Mine is of me wearing a dress with a blazer. Look professional and try to keep it current. That reminds me; I should update mine.

Conclusion

There will undoubtedly be more changes  and last little bits as LinkedIn dreams up new ways to connect business persons. Perhaps video demos, or real-time conferencing, are in its future. Stay tuned – I may blog more about LinkedIn and its last little bits as it continues to reinvent and improve itself.