Community Management – Corralling Cats
Tips for keeping users on topic as needed.
More in a continuing series of Community Management tips and tricks.
Hesitation Generation Hesitation Generation. So as I travel around the ‘net, I also take note of what is happening in my own backyard. What I have seen is an odd and somewhat disturbing trend. I am the Project Manager for Able2know and in some ways it’s got its finger on the pulse. But, a caveat, the […]
The Deal Behind Online Community and Social Media Job Descriptions Social Media Job Descriptions! This is a shout-out to Blaise Grimes-Viort, Community Manager extraordinaire. His older blog post still rings true today. So in 2010 (it was his most popular blog post), Blaise outlined some differences in Social Media job descriptions. Blaise’s Theory His thinking is: […]
Social Media in a Crisis – a Look at Sabra Hummus and Listeria In April of 2015, Sabra hummus faced a social media and public health crisis. Some tests for hummus flavors contained the listeria bacterium. What is Listeria? Why is it such a Problem? Per FoodSafety.gov, Listeria is the name of a bacteria found in soil […]
Best Practices in Using Social Media for Customer Service When it comes to best practices for using using social media in customer service, it all seems to boil down to three things – Be fast Be empathetic Be useful Be Fast In our hurry-up culture, two minutes to microwave a meal sometimes seems too long. Social […]
The Importance of Content Marketing for Community Managers Why is content marketing important for Community Managers? It is deceptively easy for companies to ‘get on Facebook’ or ‘get a Twitter’, and start pushing content out through a firehose. Companies may even make a splash in the beginning. But it’s unsustainable. Furthermore, it’s not serving customers and […]
The Most Important Role of a Community Manager I’ve been a Community Manager for over a decade but don’t believe I have seen a better outline of our roles and sub-roles than this graphic – I have been in all of these roles, at one time or another. Because I am a volunteer and Able2Know […]
Quinnipiac Assignment #15 – Reflections about ICM 522 With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522. My classmates and I were also tasked with showcasing what we felt was our best work. I was so very […]