Colors are going to matter when it comes to your book cover. They can make or break your sales, so choose wisely.
Yellow is a vibrant color but it is rather difficult to see against a white background. If your cover is mainly white, yellow is a poor choice for author or title lettering unless you outline the yellow in a darker color.
Choose a color from the red family for your cover or for its accents, and expect some strong associations but also a cover that can really stand out.
A review of Designing for the Social Web by Joshua Porter.
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