The Ubiquity of Data: Ambient Awareness and Information Overload Ambient Awareness. We live in a world of […]
As media (print, television, Internet, etc.) all becomes deliverable on one piece of hardware (generally a smartphone or an iPad), and one is advertised or copied or shared on another, should our metrics and means of measuring reach, etc. on these platforms also diverge? And what does that mean for the future of measurement?