Community Management – Let’s Get this Party Started
Getting an online community off the ground.
Community Management Tidbits – Analytics
Objectively analysing your community’s performance.
Almost Everything But the Tweet – Conquering Twitter (metrics and timing)
A little bit of Twitter science.
Responding to Facebook’s Organic Reach Decline
Responding to Facebook’s Organic Reach Decline Responding to Facebook’s Organic Reach Decline – Facebook’s organic reach is going down. That is, fewer people are seeing your posts (unless you cough up some dough). What to do? Social Media Today’s Pam Dyer has the scoop on how to respond. In 2012, Facebook restricted brand content reach […]
Quinnipiac Assignment 01 – ICM501 – Ratings and Recommender Systems
Ratings and Recommender Systems Unlike the offline world, the Internet is chock full of ratings and recommender systems. Why? Because metrics are everywhere. On YouTube, you know how many people watched a video, and who made it to the end. On WordPress, you know where your readers came from. On Facebook, you are constantly being […]
Online Advertising: Facebook Ads vs. Google AdWords vs. LinkedIn
Online Advertising: Facebook Ads vs. Google AdWords vs. LinkedIn Social Media Today recently compared these three types of online advertising, namely: Facebook Ads, Google AdWords, and LinkedIn. Google Google’s ads have gotten more expensive, and their success often seems to be hit or miss. Wide geographic ranges can give dramatic numbers but few results – […]
Quinnipiac Assignment #10 ICM524 – Google’s Monopoly
This week in class, we prepared HTML code with semantic categories and we also wrote about Google’s monopoly. My essay is reproduced below, in its entirety. Google’s Monopoly Introduction – Ma Bell and Her Demise We in the United States have been down the monopoly road before. I well recall the telephone company being a […]
Quinnipiac Assignment 01 – Qualitative and Quantitative Analytics in my Life
Quinnipiac Assignment 01 – Qualitative and Quantitative Analytics in my Life I began a new semester at Quinnipiac University; this new course is on social media analytics, which includes Google Analytics plus the collecting and interpreting of actionable data. My professor is Eleanor Hong, who was also my professor for Social Media Platforms. I had […]