… And Facebook for All — Company Pages Company pages have become spots you put together on Facebook to support a business (not the same as a fan page). However, like everything else on Facebook, these pages and their settings do evolve, and they’ve gotten simpler these days. Currently, the following features are available: Change Background […]
Getting an online community off the ground.
Objectively analysing your community’s performance.
Responding to Facebook’s Organic Reach Decline Responding to Facebook’s Organic Reach Decline – Facebook’s organic reach is going down. That is, fewer people are seeing your posts (unless you cough up some dough). What to do? Social Media Today’s Pam Dyer has the scoop on how to respond. In 2012, Facebook restricted brand content reach […]
Ratings and Recommender Systems Unlike the offline world, the Internet is chock full of ratings and recommender systems. Why? Because metrics are everywhere. On YouTube, you know how many people watched a video, and who made it to the end. On WordPress, you know where your readers came from. On Facebook, you are constantly being […]
Online Advertising: Facebook Ads vs. Google AdWords vs. LinkedIn Social Media Today recently compared these three types of online advertising, namely: Facebook Ads, Google AdWords, and LinkedIn. Google Google’s ads have gotten more expensive, and their success often seems to be hit or miss. Wide geographic ranges can give dramatic numbers but few results – […]
This week in class, we prepared HTML code with semantic categories and we also wrote about Google’s monopoly. My essay is reproduced below, in its entirety. Google’s Monopoly Introduction – Ma Bell and Her Demise We in the United States have been down the monopoly road before. I well recall the telephone company being a […]
Quinnipiac Assignment 01 – Qualitative and Quantitative Analytics in my Life I began a new semester at Quinnipiac University; this new course is on social media analytics, which includes Google Analytics plus the collecting and interpreting of actionable data. My professor is Eleanor Hong, who was also my professor for Social Media Platforms. I had […]