Community Management Tidbits – Drawn to Scale
Scaling as the community gets larger
The Ubiquity of Data: Ambient Awareness and Information Overload Ambient Awareness. We live in a world of TMI. At the same time that we use avatars and user IDs, we are also putting out tons of information, every single day. As we continue to embrace distributed cognition (the push of thought from internal to external, […]
As media (print, television, Internet, etc.) all becomes deliverable on one piece of hardware (generally a smartphone or an iPad), and one is advertised or copied or shared on another, should our metrics and means of measuring reach, etc. on these platforms also diverge? And what does that mean for the future of measurement?