Your elevator pitch We have all heard of what an elevator pitch is. It seems like it is the kind of stuff for overly eager new sales associates looking to make an impression on the big boss between floors. But there is more to it than that. Someone has just turned to you and said, […]
Optimizing Twitter Now that you’re on, it’s time to start optimizing Twitter. Lists What are lists on Twitter? You may have noticed people who have a rather different follower to following ratio than you do. What do I mean by that? Let’s say you follow 100 people. And 1000 people follow you. The ratio of […]
Working with a Facebook page How do you go about working with a Facebook page? Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date after a while. This […]
MSWL (Manuscript Wish List) Have you ever seen the #MSWL hashtag on Twitter? It stands for Manuscript Wish List. So, what the heck is a Manuscript Wish List? What do publishers and agents want? Agents and publishers have seen it all, or at least they think they have. They are on the lookout for something […]
PitMad on Twitter So have you ever seen the #PitMad hashtag on Twitter? Also, why should you care about PitMad? Let’s take a look at what PitMad is. What is #PitMad? It is a quarterly pitch session on Twitter. So essentially what you are doing is tweeting about your work, but it is only on […]
Swag Do you like swag? So, swag is necessary when you go on the road. Work a convention at a dealer’s table, or get your book into a library, and you may need a little extra something to give away. Hence here are a few choices. Bookmarks Maybe the best and closest kind of giveaway […]
Teasing Your Work Teasing is a subtle art. It is a lot like a fan dancer’s moves or a shy person’s come-on. Teasing should feel like a movie trailer because that is exactly what movie trailers do. Teasers are usually a bit longer than blurbs and are meant to generate excitement. They often end with […]
Starting a Twitter stream How do you go about starting a Twitter stream? Should you plunge right in, or hang back? Your Account You need a name! Let’s say you’ve taken my advice (or decided this on your own), and gone with an account just for writing. If you want a personal account, you make […]
Meet EJ Roberts EJ Roberts is an all-around indie author reviewer! Back in July of 2016 I did something different and handed over the reins to her. She’s from A Drop of Ink Reviews. So take it away, EJ Roberts! Background I am EJ Roberts, the reviewer for A Drop of Ink Reviews. So let’s sit […]
The Deal Behind Online Community and Social Media Job Descriptions Social Media Job Descriptions! This is a shout-out to Blaise Grimes-Viort, Community Manager extraordinaire. His older blog post still rings true today. So in 2010 (it was his most popular blog post), Blaise outlined some differences in Social Media job descriptions. Blaise’s Theory His thinking is: […]