Advertising on Facebook Have you tried advertising on Facebook? It’s easier and more affordable than you might think. Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if any new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date […]
The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Demystifying Twitter What can Twitter do for you, the independent writer? Let’s look at demystifying Twitter in all its glory. Demystifying Twitter: What’s the Big Deal About 140 280 Characters? Twitter is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others. […]
Your elevator pitch We have all heard of what an elevator pitch is. It seems like it is the kind of stuff for overly eager new sales associates looking to make an impression on the big boss between floors. But there is more to it than that. Someone has just turned to you and said, […]
Optimizing Twitter Now that you’re on, it’s time to start optimizing Twitter. Lists What are lists on Twitter? You may have noticed people who have a rather different follower to following ratio than you do. What do I mean by that? Let’s say you follow 100 people. And 1000 people follow you. The ratio of […]
Working with a Facebook page How do you go about working with a Facebook page? Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date after a while. This […]
MSWL (Manuscript Wish List) Have you ever seen the #MSWL hashtag on Twitter? It stands for Manuscript Wish List. So, what the heck is a Manuscript Wish List? What do publishers and agents want? Agents and publishers have seen it all, or at least they think they have. They are on the lookout for something […]
PitMad on Twitter So have you ever seen the #PitMad hashtag on Twitter? Also, why should you care about PitMad? Let’s take a look at what PitMad is. What is #PitMad? It is a quarterly pitch session on Twitter. So essentially what you are doing is tweeting about your work, but it is only on […]
Swag Do you like swag? So, swag is necessary when you go on the road. Work a convention at a dealer’s table, or get your book into a library, and you may need a little extra something to give away. Hence here are a few choices. Bookmarks Maybe the best and closest kind of giveaway […]
Meet EJ Roberts EJ Roberts is an all-around indie author reviewer! Back in July of 2016 I did something different and handed over the reins to her. She’s from A Drop of Ink Reviews. So take it away, EJ Roberts! Background I am EJ Roberts, the reviewer for A Drop of Ink Reviews. So let’s sit […]