Libraries Getting into Libraries Libraries are the unsung heroes of the American (and other countries’) educational system. They are where people look for jobs, listen to lectures, or teach themselves all sorts of things. They are also a marvelous home for your newly-published book. Connections First of all, you probably can’t just write to or […]
Creating a Facebook page How do you go about creating a Facebook page? Pages versus Groups Why do you want one over another? Why does it matter? Groups, as might be expected, allow for more discussion. However, everyone is on a more or less equal footing in terms of presenting content. And if that is what […]
Optimize by Lee Odden Optimize by Lee Odden was not an unfamiliar concept. I have read about search engine optimization on countless websites and in any number of books already. But I don’t think I ever truly understood it until now. Lee Odden has taken an almost mysterious concept and made it comprehensible. I definitely […]
Advertising on Facebook Have you tried advertising on Facebook? It’s easier and more affordable than you might think. Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if any new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date […]
The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Demystifying Twitter What can Twitter do for you, the independent writer? Let’s look at demystifying Twitter in all its glory. Demystifying Twitter: What’s the Big Deal About 140 280 Characters? Twitter is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others. […]
Optimizing Twitter Now that you’re on, it’s time to start optimizing Twitter. Lists What are lists on Twitter? You may have noticed people who have a rather different follower to following ratio than you do. What do I mean by that? Let’s say you follow 100 people. And 1000 people follow you. The ratio of […]
MSWL (Manuscript Wish List) Have you ever seen the #MSWL hashtag on Twitter? It stands for Manuscript Wish List. So, what the heck is a Manuscript Wish List? What do publishers and agents want? Agents and publishers have seen it all, or at least they think they have. They are on the lookout for something […]
Meet EJ Roberts EJ Roberts is an all-around indie author reviewer! Back in July of 2016 I did something different and handed over the reins to her. She’s from A Drop of Ink Reviews. So take it away, EJ Roberts! Background I am EJ Roberts, the reviewer for A Drop of Ink Reviews. So let’s sit […]
The Deal Behind Online Community and Social Media Job Descriptions Social Media Job Descriptions! This is a shout-out to Blaise Grimes-Viort, Community Manager extraordinaire. His older blog post still rings true today. So in 2010 (it was his most popular blog post), Blaise outlined some differences in Social Media job descriptions. Blaise’s Theory His thinking is: […]