… And Facebook for All — Company Pages
Company pages have become spots you put together on Facebook to support a business (not the same as a fan page).
However, like everything else on Facebook, these pages and their settings do evolve, and they’ve gotten simpler these days. Currently, the following features are available:
- Change Background Image/Avatar
- Edit Page
- Promote with an Ad
- Add to my Page’s Favorites
- Suggest to Friends
- Friends Who Like the Page
- People Who Like the Page
- Favorite Pages
- This Week
- Post Scheduling
- Various Apps
Change Background Image/Avatar
This one is rather self-explanatory. Furthermore, a good, bright background image is good, as it shows up when you share the page. In addition, you might want to change these on occasion as that generates an update.
Manage permissions, add an address or business hours, etc. here.
Promote with an Ad
This is fairly self-explanatory. Note that Buffer has said that Facebook ads are a mixed bag.
Add to my Page’s Favorites
So here’s where another company you can link your page to your event pages.
Suggest to Friends
This is basic information such as the company’s location.
First of all, this provides basic click information, including the number of Likes and Views. In addition, you can also see information on age and gender demographics and, most importantly, when people are online.
Friends Who Like the Page
People Who Like the Page
Fairly self-explanatory, except this includes people you are not, personally, friends with.
This goes back to adding a page as a favorite. And it shows which company pages your company has favorited.
I’ve found adding events to be hit or miss. First of all, not everyone RSVPs, and not everyone shows up even if they’ve said yes. However, it provides more exposure and it will bring your page up to people as the event date rolls around. Because even people who are clicking “No” are still looking, at least a little bit. So use with discretion and don’t overdo this. Because not every activity is an event, and not everyone should be invited to everything. Since that’s just plain annoying.
Fairly self-explanatory. In addtion, you can control who can add to your wall. However, keep in mind that if you are free and easy with this, you’ll get more posts but you might also get spam. Although if you shut this down, you end up with Posts to Page. And it’s easy to miss these!
Here you add more detailed information. Hence this includes the company’s address and its business hours.
Fairly self-explanatory. Posts with images nearly always do better than those without, so upload an image if the link you’re sharing doesn’t have one. Make sure you have permission to use the image!
For administrators, you can see what’s going on at a glance. However, this no longer seems to exist on Facebook.
Fairly self-explanatory. Hence add notes like you would on your own personal page. E. g. these are almost discussions. However, the responses are relegated to subordinate comments versus the kind of back and forth that comes from the wall or the discussions page. And this is, admittedly, a nitpicky distinction without much of a real difference. I would, though, suggest that you not use the Notes section for blogging. Instead, get a blog through WordPress (yay!) or the like and do it that way. Because the Notes section ends up a rather poor substitute for that.
Fairly self-explanatory. Hence if you’ve got videos uploaded, they can show up here. However, this is not the same as linking to a video hosted online elsewhere.
Fairly self-explanatory. So just post to your wall but pull down on the post button and select Schedule Post. In addition, if you’ve been looking at your Insights, you should know when people are online. And of course you want to try to post when people will see your posts.
Finally, go to Edit Profile and there is an option for Applications. However, these days, the only ones are Notes and Events.
Next: Offsite Sharing