The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Groundswell by Charlene Li and Josh Bernoff This is something of an updated review of Groundswell by Charlene Li and Josh Bernoff as, by the time I got to the ICM 522 Social Media Platforms class at Quinnipiac University, I had already read this seminal work. But no matter. Because this is still a terrific work […]
The Future of Lonely Writer and Adventures in Career Changing The Future The future? Well, more specifically, I mean the future of the Lonely Writer website. Wait, what? So as some readers may recall, I started that website as my capstone project at Quinnipiac University. I needed the project in order to graduate with a […]
Brian Williams and the Gaffe Heard ‘Round the World On February 4, 2015, Brian Williams went on NBC Nightly News in order to apologize for falsely claiming that he was in a helicopter in Iraq in 2004 which took RPG (rocket-propelled grenade) fire. Motivation Williams’s apology focused on not just the gaffe, but also on […]
Who Owns Spiderman? In 1998, Stan Lee, the creator of Spiderman and other iconic comic book characters, contracted with his own company, Stan Lee Entertainment, Inc. (the predecessor company to Stan Lee Media, Inc., also known as SLMI). Lee assigned to the company the rights to all of the characters he had worked on while […]
Ethical Dilemmas For this week’s essay, we were asked to write about ethical dilemmas with reference to four questions asked in a Harvard Business Review article called, How Ethical Are You? The questions were as follows – 1. An executive earning $30,000 a year has been padding his expense account by about $1,500 (or 5%) a […]
Writing, Ethics, and Quinnipiac For the Spring Semester of 2015, I decided to double my course load and try to graduate a bit more rapidly. This entailed taking two classes. Little was I to know, when I signed up for these courses, that I would also get a job and my book, Untrustworthy, would be […]
Should Journalism Be Data Driven? For my final project for Quinnipiac University’s Social Media Analytics class, I created a short presentation about journalism and data. This video is available on YouTube. My essential question was whether data and story popularity should be drivers for journalistic choices. Those choices are everything from what to put on […]
Quinnipiac Assignment 01 – Qualitative and Quantitative Analytics in my Life I began a new semester at Quinnipiac University; this new course is on social media analytics, which includes Google Analytics plus the collecting and interpreting of actionable data. My professor is Eleanor Hong, who was also my professor for Social Media Platforms. I had […]
Quinnipiac Assignment #15 – Reflections about ICM 522 With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522. My classmates and I were also tasked with showcasing what we felt was our best work. I was so very […]