Tag: SEO
I used to think that SEO was just so much hokum. It was voodoo online, made up by gatekeepers and more or less a crap shoot. Google either liked you… or they didn’t.
But I have learned that this just plain is not true.
How Does SEO Work, Really?
The God’s honest truth is that good search engine optimization comes from good website writing and design.
A website where there are few duplicates (if any), the writing is clear and concise, and delivers on its promises, will often have good search engine optimization.
But a website with keyword stuffing, where the title of a post or page says one thing, but the actual body of the post or page says something else? That one does not do so well in the SEO game.
Now, of course, there are any number of nuances to search engine optimization. For one thing, there is some finesse involved in deciding between two rather similar keyword phrases.
One of the most important considerations is user intent. For example, a post on How Do I Write a Book? will probably reflect a different intent versus a post that is all about creating a writer website.
The former might be for more dilettantish readers who think everyone has a book in them (They do! It’s just not necessarily a terribly good book. Sorry, sports fans!). But the latter may be more for people who have some time under their belts and are more serious about the business if not the craft itself.
A website with good SEO will find out how to serve them both.
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