Creating a Facebook page How do you go about creating a Facebook page? Pages versus Groups Why do you want one over another? Why does it matter? Groups, as might be expected, allow for more discussion. However, everyone is on a more or less equal footing in terms of presenting content. And if that is what […]
… And Facebook for All — Offsite Sharing Offsite sharing is a fascinating concept. Perhaps the most compelling feature of Facebook consists of the availability of the Like Button. The Like Button and Offsite Sharing Because the offsite Like Button dovetails beautifully with its presence on the site itself, i. e., “The Like button lets a user […]
Optimize by Lee Odden Optimize by Lee Odden was not an unfamiliar concept. I have read about search engine optimization on countless websites and in any number of books already. But I don’t think I ever truly understood it until now. Lee Odden has taken an almost mysterious concept and made it comprehensible. I definitely […]
Advertising on Facebook Have you tried advertising on Facebook? It’s easier and more affordable than you might think. Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if any new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date […]
A Look at Employer Access to Employee Passwords Employee passwords have become a new battleground. Because this issue has begun to crop up, and it will only continue to do so. So does your employer have a right to your social media passwords? So before you reflexively say no, hold the phone. Because the truth […]
Community Management Tidbits – Superstar Users Superstar users? Some people just seem to be born with it. If you’ve ever spent some time on forums, you immediately know who they are. Their topics rarely go without a response for long. And their contributions are routinely applauded (either using available site software or via written praise) […]
Social Networking/Social Media Tips Social Media Tips? Yes, please! A while back, Grassroots Giving Group published some great Social Networking tips. I agreed with their ideas but would like to expand upon them a bit. And they were essentially exploring when Facebook and Twitter are useful. Here are some of their ideas. Ideas Announcements – don’t […]
The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Demystifying Twitter What can Twitter do for you, the independent writer? Let’s look at demystifying Twitter in all its glory. Demystifying Twitter: What’s the Big Deal About 140 280 Characters? Twitter is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others. […]