The Conquest of LinkedIn – Meeting Offline
Conquering LinkedIn and taking it all offline.
Advertising on Facebook
Advertising on Facebook Have you tried advertising on Facebook? It’s easier and more affordable than you might think. Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if any new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date […]
Employer Access to Employee Passwords
A Look at Employer Access to Employee Passwords Employee passwords have become a new battleground. Because this issue has begun to crop up, and it will only continue to do so. So does your employer have a right to your social media passwords? So before you reflexively say no, hold the phone. Because the truth […]
Community Management Tidbits – Superstar Users
Community Management Tidbits – Superstar Users Superstar users? Some people just seem to be born with it. If you’ve ever spent some time on forums, you immediately know who they are. Their topics rarely go without a response for long. And their contributions are routinely applauded (either using available site software or via written praise) […]
Social Networking/Social Media Tips
Social Networking/Social Media Tips Social Media Tips? Yes, please! A while back, Grassroots Giving Group published some great Social Networking tips. I agreed with their ideas but would like to expand upon them a bit. And they were essentially exploring when Facebook and Twitter are useful. Here are some of their ideas. Ideas Announcements – don’t […]
The New Rules of Marketing & PR by David Meerman Scott, A Book Review
The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Demystifying Twitter
Demystifying Twitter What can Twitter do for you, the independent writer? Let’s look at demystifying Twitter in all its glory. Demystifying Twitter: What’s the Big Deal About 140 280 Characters? Twitter is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others. […]
Twitter, Social Media and Professionalism
Twitter, Social Media and Professionalism Professionalism? This post riffs on Be careful who you hire to manage your business’ Twitter account, a post on Social Media Today. Since the post is from 8 years ago, it’s long gone. But I still think the ideas are of value. In addition, in the original article, the author […]
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review
A review of The Zen of Social Media Marketing by Shama Hyder Kabani.
When NOT to Post on Social Media Platforms
When NOT to Post on Social Media Platforms When NOT to Post on Social Media Platforms? Timing, as you might expect, is everything when it comes to posting on social media platforms. After all, if you, say, tweet when your audience is sleeping, they won’t see your tweet. It’ll be lost in the mountain of […]