The Future of Lonely Writer and Adventures in Career Changing The Future The future? Well, more specifically, I mean the future of the Lonely Writer website. Wait, what? So as some readers may recall, I started that website as my capstone project at Quinnipiac University. I needed the project in order to graduate with a […]
Message Strategies With all due respect to the late Marshall McLuhan, the medium is still the message, but the message is now also the medium and the two are now joined at the hip, at least when it comes to social media. As Smith notes on page 172, the communication process can be divided into […]
Tying Strategic Planning to Nonprofits This week’s readings were all about pulling strategy out of the theoretical realm and into the practical, real-life one. Strategy Going back to Smith (Pages 93 – 94) “Strategy is the organization’s overall plan.” Smith further divides strategies into proactive and reactive. A proactive strategy allows an organization to start […]
Key Concepts – Goals, Objectives, and Position Statements For all three readings, the main thrust of what we learned this week is that you have to be specific when defining what you want, and where you want your organization to go. Instead of having a vague, crystal ball-style idea that things will somehow improve, the […]
Quinnipiac Assignment 04 – ICM 527 – Defining Publics “Super Bass-o-Matic ’76 – you’ll never have to scale, cut or gut again!” – Dan Aykroyd I confess that’s the first thing I thought of when I finished this week’s readings, because it’s all about the slicing and dicing. Key Concepts For the typical strategic planner, […]
SWOT and PEST Analyses SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats/PEST Analysis – Politics, Economics, Socio-Culture, and Technology In both Smith and Williams, we learned about SWOT analysis. In our other readings, we also looked at PEST Analysis. Key Concepts Smith, on Pages 47 – 49, refers to the following players who are external […]
Strategic Planning, Formative Research, and Issues Management Key Concepts in Strategic Planning During the course of this week’s readings, a lot of concepts were thrown out, with several definitions. These were words that we use in common, everyday parlance, but they have special meanings in the world of public relations/strategic planning. Smith covers increasingly difficult […]
It’s all about the planning – or lack thereof – when it comes to social media and public relations.
Quinnipiac Assignment #15 – Reflections about ICM 522 With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522. My classmates and I were also tasked with showcasing what we felt was our best work. I was so very […]
J-Krak on MySpace and Google+ My partner and I certainly never intended to create two separate new platform presences for our project. However, it turned out that way. We just didn’t have a lot of choice in the matter as our first choice took a spectacular nosedive. J-Krak on MySpace Oh, God. MySpace. We tried. I […]