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Quinnipiac Assignment #14 – Final Project ICM 522

Final Project ICM 522

These videos together comprised our final project for Quinnipiac’s Social Media Platforms class, ICM 522.

Final Project ICM 522

At this point in time, I have a short break before starting ICM 524, which is the Analytics class. I am taking it with the same instructor, Professor Eleanor Hong.

In the meantime, here are our project videos.

My partner, Kim Scroggins, went first. I would love it if you could take the time and watch her video, too. We were a true team and really enjoyed working together.

And now here’s my half of the presentation. One of the things that I made absolutely sure of doing was to thank my partner. This was absolutely a team effort and it would have turned out far differently if we had not gotten along as well as we did.

We went over our general experiences with J-Krak and the many social media platforms we tried. We made every effort, I feel, to engage our audience and garner buzz and attention for our ‘client’. We set ourselves up for a rather difficult task, which was to try to get a small measure of fame for a rock band that was not even online in any way, shape, or form when we first started this project.

MySpace was recalled as a failed experiment. Google+, for the most part, was a failed experiment in engagement, but it did help us with improving our search engine optimization efforts. Twitter and our blog were somewhat in the middle. Twitter worked out fairly well as we were able to join the overall conversation. However, the number of our followers remained fewer than the number of people we were following. The blog had an ever-increasing number of followers, but we received few comments. Our best social media platform? Spoiler alert – it was Facebook.

Thanks for watching! Next week, I’ll post my impressions of the class overall.

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Quinnipiac Social Media Class

Quinnipiac Assignment #6 – Social Listening

Social Listening

Social Listening

Quinnipiac Assignment #6 (Social Media Platforms) was all about social listening. So, what better thing to listen to than a rock band looking to hit it big?

Social listening is, essentially, the act of getting onto various social media platforms and just getting the lay of the land, as it were. I think that most people are inclined to just jump into the deep end. The problem with that sort of behavior is that it has no strategy behind it whatsoever. Furthermore, it is a way to commit all sorts of social (media) gaffes.

The truth is, when I first got into Twitter, Facebook, and blogging, I jumped in completely and utterly without thinking. In retrospect, that was rather foolish and impulsive. These days, I spend some time in the attempt to correct and repair some of the damage that that sort of non-strategy did to my online social media reputation.

This is not to say that things are so awful online. Not by any stretch of the imagination – the real problem is that I cannot seem to be able to take things to the next level. Hence, beyond attaining Social Media Certification (and possibly getting my Masters’ Degree in Communications with a Social Media concentration), I also want to learn how to handle myself better on social media. I probably have forums covered. But I could certainly use some help with Twitter and the like.

I had also never really gotten the hang of Google+.  Like a lot of people, the idea of dealing with yet another social network not only mystified me, it downright annoyed me. But social listening helped to get me to realize that there is a purpose to Google+ and that it is a different one from Facebook.

Oh, and here’s Rock ‘n Roll Predator by J-Krak (with much better sound than what I played in my video) –

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Quinnipiac Social Media Class

Quinnipiac Assignment #5 – Viral Videos

Viral Videos

Quinnipiac Assignment #5 – Viral Videos

Quinnipiac Assignment #5 of my Social Media Platforms class was all about viral videos. I therefore chose to discuss Gotye and Kimbra‘s “Somebody That I Used to Know” and burtonearny’s “Llama Llama Duck”.

Both of these songs are, I suppose, classics in their own unique ways. Okay, maybe “Llama Llama Duck” isn’t so much a classic as it is a synonym for annoyance. A llama‘s back’s worth of annoyance.

Some Social Media That I Used to Know

I probably listened to Somebody That I Used to Know more than a human being should ever be required to.  It is a terrific song, and the video is extraordinarily artistic and well done, but by the end of the assignment I had more or less had it. But at least it was better than the llamas.

Here’s a Llama, There’s a Llama

Yes, I also researched the origins of Llama Llama Duck. It first emerged from the primordial ooze on Deviant Art, assuming that my research is at all correct. The song still gets a ton of likes and comments there, and it is several years old. It is a phenomenon with staying power, for some strange reason or another. Possibly it is because, like with Rick Rolling, it is a way to prank your friends.

That is assuming that they remain your friends after you have sent them the ten hour version (yes, it really does exist, God help us all) of the song.

Oh, Social Media! I’m Never Gonna Give You Up

Rick Astley live in Chile
Rick Astley live in Chile (Photo credit: Alisson_Gothz_Parties)

Plus there was even a very special surprise appearance by this guy in my video.

Because every class video should be Rick Rolled.

This was another fun assignment. My professor seemed to agree, as I received a rather sweet grade for it.

Duck!

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