What Do You Look Like Online?
This post is a riff on a rather old post, Do You Know What You Look Like Online. Essentially, the question is, if you were searching for someone (someone just like you, perhaps), what sorts of judgments would you make? What seems off? What’s being suppressed, which should be promoted, and vice versa? Is the picture clear or fuzzy?
The gist of that article is, take control of your information, keep it as a uniform brand and check it every month or so. The corollary to this is one from Shama Hyder Khabani, which is, essentially, don’t spread yourself too thin. Concentrate in only a few places.
My Own Information
Absolutely agreed. When I google my own last name, 15,600 hits come up. And, fortunately, my own website is in the top 2 spots (Yay, SEO!). My Entrepreneur profile (writing I do for work) comes up on the first page of results. So do my Twitter and LinkedIn profiles. Further down the first page yields my Facebook profile, and my Amazon author page. And then something from a site called MuckRack (huh?). Finally, there’s my profile on YouTube.
Putting my last name into quotation marks yields 54,000 hits. All of the same usual suspects come up on Page One of the results. And nothing is too weird or scandalous. Even MuckRack, which essentially just scrapes for your name, doesn’t have anything bad. Hey, Bartleby published me!
How Accurate is the Information?
To my mind, checking and rechecking every single month might just be a bit excessive. Is there a need to keep your profile accurate? Sure. Flattering, or at least not damaging? Yes, particularly if you are looking for work. But to keep it sterile and perfect, as you scramble to make it perfect every moment of every day? Eh, probably not so much.
I would like to think (am I naïve? Perhaps I am) that potential clients and employers will see the occasional typo and will, for the most part, let it slide unless the person is in copyediting. I am not saying that resumes, for example, should not be as get-out perfect as possible. What I am saying, though, is that this kind of obsessive and constant vigilance seems a bit, I don’t know, much.
Will the world end if I accidentally type there instead of their on this blog? And, does it matter oh so much if I don’t catch the accident immediately? Even when you consider that I’m a writer. After all, I should know better, yes?
I mean, with all of this brushing behind ourselves to cover up and/or perfect our tracks, and all of the things we are leaving behind, where’s the time and energy to make fresh, new content and look in front of ourselves?
Clean Up Your Presence
To me, there is little joy in reading a blog post or website that looks like it was put together by someone who’s barely literate. But there is also little joy in reading sterile, obsessively perfect websites and blog posts. A little imperfection, I feel, is a bit of letting the ole personality creep in there. Genuineness – isn’t that what the whole Social Media experience is supposed to be about, anyway?
I refuse to believe – I hope and I pray – that a bit of individuality never cost me potential jobs or the company potential clients. And if it is, then that saddens me, to feel that, perhaps, there is a lot of lip service being paid to the genuineness of Social Media but, when the chips are down, it’s just the same ole, same ole.
Genuineness is great. One you can fake that, you’ve got it made? Gawd, please, say it ain’t so.