… And Facebook for All
At least, that’s what Mark Zuckerberg would want us all to think, wish and feel. I can understand that, a desire to make a website about as universal as possible. Once the site stopped being exclusive to collegians, the inevitable business model was to universalize it. And the site, today (although that will probably change), has about the best chance to become a truly universal web experience as any site.
So, are you on Facebook? About 1.6 billion users are, as of this writing. But, wait, not so fast. Is that number truly accurate? Absolutely not. After all (and for different reasons), my husband and I each have more than one account. Do you? Even if you don’t, I bet you’ve got at least one friend who does, and probably lots more.
And that is perfectly all right, and is absolutely permitted by the site (although they’d like to change that).
The site’s main purpose (in case you’re just coming into the light after a few years on a desert island), is to sell advertising. Its offshoot purpose is to connect people, of all stripes, for free. But it’s those connections that sell the advertising.
There’s a lot else to it, at least on a general basis. But it’s still a valuable business tool for any Social Media Marketing Campaign.
The Best Parts of the site for Social Media Marketing
Facebook’s main virtues, when it comes to your business, can currently be divided into three basic areas:
- Personal pages and peripheral connections to same
- Company pages and groups and peripheral connections thereto, and,
- Offsite connections back to the site
By “peripherals”, I mean all the extra stuff that goes along with the site experience, and not computer hardware peripherals.