Color Theory, Part 4

Color Theory, Part 4

Color Theory, Part 4 – If you are interested in creating your own covers, or if you are a part of selecting your cover in your published work, you need to understand color theory.

Janet-Gershen-Siegel-Adventures-in-Career-Changing--Color Theory, Part 4
Janet Gershen-Siegel | Adventures in Career Changing | Blue

What does it mean when you add blue to your cover?

The basics

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

Blue and its family of colors

Blue works as a lot of people’s favorite color. We associate it with both the navy and sadness. It is the color of both the sea and the sky. It is also associated with the Union during the Civil War. A blue moon is a rarity. Winners get blue ribbons. We also associate blue with the Democratic Party, and with business, particularly conservative business attire. But it is also the color of blue jeans. Well-known blue books include the Uniform System of Legal Citation, Kelley’s used automobile values, and the Handbook of United States Coins.

Violet and purple are not exactly the same color, although we often use them as synonyms. Violet skews bluer; purple skews redder. Purple reminds us of gay pride, grapes, and Barney the dinosaur. Purple prose is overly flowery and ornate; we tend to see it as over the top. Both shades remind us of flowers; purple is more reminiscent of wine and cranberries.

Green is the color of early spring and Ireland. It is inextricably associated with both St. Patrick’s Day and Christmas, and is often associated with resurrection in culture, probably because of evergreens. Green reminds us of aliens (little green men!), sickness, and poison, but also limes and mint. It means go and was also the lowest level of terror threat according to Homeland Security.

Add green to your book cover and bring out nature or evoke business, or add purple to connect with gay pride. Or add blue for a conservative look, or to evoke the ocean or sky.