Content Nation by John Blossom
John Blossom wrote a rather interesting work. And so for Quinnipiac University’s Social Media Platform’s class (ICM 522), this book was assigned as required reading.
Blossom sharply and compellingly puts forth his case – the Internet has become home to more and more content creators all the time.
And this constitutes a very good thing indeed.
As publishing becomes push-button fast and friendly, publishers stop being gatekeepers. Suddenly, anyone with an idea and a connection can potentially become a publisher.
One of his most interesting takeaways appears on page 136, where he lays out Content Nation Enterprise Rule #1:
“Social media isn’t about technology; it’s about adapting to more effective patterns of communications being adopted by competitors.”
Hence for Blossom, the key benefits are –
- Effective social media tools enable people to choose who they want to allow within their circle of communication (although that makes for silos and walled gardens these days!)
- Effective social media tools make it easier to collect and organize communications from internal and external sources
- and Effective social media tools make it easier to collaborate internally and externally to build and update valuable knowledge more effectively.
And I have to say that I agree with this. So much of what we read about social media centers around the platforms. In addition, the technology seems to overrule everything else, including common sense. And while everyone loves something shiny and new, it matters very little if the content behind it, well, frankly, stinks. Hence Blossom essentially disagrees with Marshall McLuhan. Therefore, the medium isn’t the message any more.
Instead, the message is the message.
And I think that is pretty damned powerful in this day and age of constant content creation, promotion, distribution, and deconstruction. But you make the call, gentle reader. Feel free to contact me if you disagree, okay?
Review: 4/5 stars.