SEO and its discontents

Search Engine Optimization (SEO)

Discontents and SEO?

SEO and its discontents

Now, I am no expert by any means.

What really is Search Engine Optimization? discontents
What really is Search Engine Optimization? (Photo credit: Go Local Search)

But I know it’s important and so I’m going to take my shot at trying to optimize things as best as I can. The fact that the site and this blog are already on Google (and I already pretty much own jespah as a keyword – I’m #2 on Google already) is encouraging.

An Early Hint

In 2010 I met Kevin Palmer for a networking meeting, and told him I was interested in creating a new site for myself. And he told me — it’s like three legs of a stool: Content, Design and SEO.

Content I’ve got. I’ve got content coming out of my ears. I’ve got stuff to write like, like Carter’s got Liver Pills as my Dad would say.

As for design, I use WordPress. It is far, far simpler to just use their templates. They have an excellent understanding of how to put together a sweet-looking website and give it some style. And it’s mine and I made it and I am not only fully responsible for the content, I am also responsible in every way for its design and usability. With the help of WordPress, it’s prettier and more usable than ever.

SEO

But then there’s SEO. My friend, Robert Gentel, who runs Able2know, which we both manage (he’s the owner, I’m the Community Manager/Project Manager/Chief Cook, etc.), is an SEO whiz. I have talked to him about it a little bit. As I spread my own wings, I also learn from classes at Quinnipiac and from looking at Google’s own tools and, frankly, from my own experimentation.

I’ll either fly or fall onto the pavement. The first option is more attractive, so SEO it is.

Oh and the title? It’s a play on Freud’s book. I’m not a big Freudian but I do love the title.

Sometimes a title is only a title.