Supporting Indie Authors

Supporting Indie Authors

Supporting Indie Authors – do you do it?

I am published, and one issue that comes up, time and again, concerns how people can go about supporting indie authors. In particular, friends and family far removed from the business of writing or social media or public relations or marketing or the like still want to help out.

And for the writers, who may feel strange suggesting or requesting such support, I hope this little guide can do just that. Instead of asking, perhaps they can simply point to this blog post.

The #1 Way You Can Support An Independent Author

This one’s easy. Buy their book! Which version? Any version!

However, authors might get better percentages of the take with a particular format. If that is the case, and you don’t mind which format you purchase, you can always ask your friend the writer. While we always want you to buy the book (and a sale beats out no sale), if we have our druthers and it really makes a difference, it certainly doesn’t hurt to ask.

The #2 Way To Support Independent Authors

Supporting Indie Authors
Untrustworthy by JR Gershen-Siegel

So once you’ve bought the book, a fantastic way to help out even more is to provide an honest review. Amazon, Smashwords, and many publisher sites provide a means of reviewing novels and other creative works. Be sure to review where you purchased the book. Why? Because then you can be listed with verified purchase next to your name. This adds considerably more credibility to your review (and some places require it now).

The Sum and Substance of Your Review

What should you say in your review? If you loved the book, say so. If it was a decent read but not your cup of tea, say that as well, as it’s honest, fair, and remains supportive. After all, not everyone loves the same thing. If you’re not in the demographic group the work is aimed at, then no problem. You gave it the old college try and that’s just fantastic. The longer the review then, generally, the better. Specific references to events in the book, without giving away spoilers, really help. E. g. something like: I loved the character of ___. She was believably vulnerable.

Negative Reviews

What if you hated the book? Should you lie? Absolutely not – and, I might add, don’t lie even if the author has specifically asked for positive reviews only (an unethical request, by the way). If the book stinks (I’ve read books that have made me want to burn people’s computers, they were so horrible, so I know exactly where you’re coming from), then you have the following options:

  1. Don’t post the review at all, and say nothing to the author.
  2. Don’t post the review at all, but mention it to the author. However be prepared for, potentially, some negative push-back, in particular if that person specifically requested just positive reviews. You can sweeten the pot by offering some other assistance (see below for other things you can do to help).
  3. Post a short review. Reviews don’t have to be novel-length! You can always write something like Interesting freshman effort from indie author ____ (the writer’s name goes in the blank). There ya go. Short, semi-sweet, and you’re off the hook. Unless the book utterly bored you, the term ‘interesting’ works. If the book was absolutely the most boring thing you have ever read, then you can go with valiant or unique (so long as the work isn’t plagiarized) instead of interesting. Yes, you have just damned with faint praise. But sometimes faint praise is the only kind you can give out.

Really going negative

  1. Post a negative review. However, be prepared for your friendship to, potentially, end. Is that the worst thing, ever? I’m not saying to be mean. Don’t be mean and don’t take potshots at a person’s character or personality. This is about the book and not about your relationship with the person (although it can sometimes turn into that. But keep the review about the creative work only). But if the friendship means more to you, then seriously consider options #1 or #2 instead.

Furthermore, many sites have star systems. Adding stars (even a single star) is helpful as this signals to readers that there is at least some interest in the piece.

The #3 Way to Support an Independent Author

Post and/or share the links to either the creative work or the author’s website, blog, Facebook Author page, or Amazon Author page, onto social media. This method is free and anyone can do it. This means tweets, Facebook shares, Pinterest repinnings, Tumblr rebloggings, clicking ‘like’ on Instagram, voting up a book trailer on YouTube or adding it to a playlist, mentioning the book in your status on LinkedIn, or sharing the details with your circles on Google+, and more. Every time you provide these sorts of social signals to social media sites, the content is delivered to more people. Without spending a dime, and barely lifting a finger, you can provide a great deal of help.

The #4 Way to Support Independent Authors

Be sure to follow your friends’ Amazon Author pages, and their blogs. Hit ‘like’ on their Facebook Author pages and follow them on Twitter, Instagram, Pinterest, Tumblr, etc. There are agents who give more weight to indies who have larger social media followings. You can hate the book but still follow the author.

You can also work some magic in person. Show up to any signings or discussions, even if you just drink coffee and don’t participate. Ask for the book at your local library or bookstore. Read the paper version in public (train stations are really great for that sort of thing). You can also talk to your friends, or email them about the work. Consider your audience, and don’t just spam your friends, but if your writer pal has written, say, a Christian-themed love story, then how about sending the link to your friend who has a son studying to be a pastor?

If your friend is local, try contacting your local paper and asking if they’d do a profile on the writer. They can always say no, but sometimes reporters are hunting around for short feel-good locally-specific blurbs. It never hurts to ask.

The #5 Way to Support an Independent Author

Here’s where it gets to be a time investment. Help them. A lot of serious authors ask questions about all manner of things, in order to perform proper research. Can you help with that? Do you have personal experience, or are you good at Googling? You can also act as a beta reader. Beta readers read either the entire draft or a portion of it or sometimes just the first chapter or even character bios. Here’s where you can be a lot freer with criticism, as this is all private. Is the mystery too easy to solve? The character names are confusing? The protagonist isn’t described clearly? The scenario is improbable? Then tell the writer. This isn’t correcting their grammar or their spelling (although it sometimes can be). This is giving them valuable feedback which will help them become better.

As always, be kind. This is your friend’s baby, after all. But if you can’t tell the difference between Susan and Suzanne in the story, then other readers probably wouldn’t be able to, either. Better that that is fixed before the book is released, than afterwords.

Final Thoughts on How to Support Independent Authors

The life of a writer can be a rather topsy-turvy one. You’re high on good reviews, and then you get one bad one and it depresses you. You write like the wind for weeks, and then you edit it and it feels like it’s garbage. You get writer’s block, or life gets in the way.

Sometimes the best thing you can do, as a friend, is to just listen, and be there.

Content Strategy for the Web by Kristina Halvorson, a Book Review

Content Strategy for the Web by Kristina Halvorson

Kristina Halvorson has really got something here.

Content Strategy for the Web is a short, snappy read that combines information about Content Strategy as a discipline with tips and tricks for throwing a lasso around your own company/site’s content.

Kristina Halvorson
content-strategy-burger (Photo credit: raphaelle_ridarch)

Kristina Halvorson is essentially the doyenne of Content Strategy. Her main ideas:

  • You probably need less content and not more.

Figure out which content you’ve got and archive whatever isn’t working for you, e. g. fulfilling some sort of purpose. Good purposes include building trust and expertise, answering customer questions and facilitating sales. Not such good purposes are things like get some content out there because we’re naked without it!

Archive that Stuff!

  • For whatever currently published content that does not fulfill a good purpose, either archive it or get rid of it entirely. It does not help you, and it may very well harm your company.

Get Organized

  • Get someone in charge of content. Not surprisingly, a Content Strategist comes to mind but definitely get someone to steer the ship.
  • Listen to the customers and the company regarding content. The company may be setting out content that’s confusing to the users. The users may be asking for something that can’t quite work. It may or may not be in the company’s best interests to fix either problem, but at least you’ll know what the issue is and,
  • Start asking why content exists out there in the first place.

This process begins with a content audit, e. g. know what you’ve got out there. Then talk to the users. And, once these processes are completed, one can start to think of a strategy.

Yes, it’s really that much time before actually creating any content. Why? Because doing the ramp-up now will save a lot of headaches later. Think it’s a bear to audit and check every single piece of content on your site now? How are you going to feel about it next year?

I bet you’d be thrilled to only have as much content to deal with as you have right now, at this very moment. So start swinging that lasso now. It’s time to audit.

I have to say, while I can see where Ms. Halvorson is coming from. Furthermore, there was also a large chunk of the book devoted to, essentially, justifying the Content Strategist’s existence. And perhaps this is necessary with a new discipline — I don’t know. But it does make for an edge of defiance, e. g. this discipline is good enough!

It is. Don’t worry.

Rating

4/5

 

Writing

Writing

Writing rules.

Writing
The Nano Rhino says… (Photo credit: mpclemens)

The Before Time, Where There was Weeping and Wailing, and Gnashing of Teeth

One aspect of my career transition consists of writing a lot more.

And I found that I had truly missed it.

Sure, I had typed tons and tons of stuff before. But a lot of it covered such thrilling topics as documenting queries, or making lists of terms used by public service officers. It very rarely encompassed topics with wit, or style. And I certainly did not have permission to make up any of it.

NaNoWriMo, I Love You

I had known about NaNoWriMo for a while, but hadn’t thought I had anything to offer.

In 2013, I woke up with an idea during the last week of October. I created a wiki and an outline for it, and signed up.

And I wrote. And wrote. Writing

Then about halfway through the month, I had finished. By the end of the month, the story was edited.

Now the Real Fun Begins

Writing

Because, yes, it was published.

It was and is the right thing to do, and the right path.

In addition, it feels fun. And it feels exciting. It feels like it’s a fit.

Furthermore, it does not feel like something where I’m stretching to fit into someone else’s idea, or parallel someone else’s vision. And I certainly don’t feel like I was going through the motions. In addition, it does not feel like ho-hum, same old-same old.

It feels right. And it feels honest. So it feels free. It feels good.

And it feels like it’s about damned time already.

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Book Review – Communicating Design by Dan M. Brown

Communicating Design by Dan M. Brown

As a part of the required readings for my User-Centered Design course at Quinnipiac University, I purchased Communicating Design by Dan M. Brown. The book is … okay.

Communicating Design

Communicating Design by Dan M. Brown
Communicating Design by Dan M. Brown (cover image is from Amazon)

User-centered design is the act of putting together websites in a way that users will understand them quickly. The last thing a website owner should want is for users to be scratching their heads over how things work. Or, worse, leaving because a site is so frustrating.

Communicating Design by Dan M. Brown  takes this idea and brings it back to site development. That is, the reader is given the tools for presenting designs and their various documentations while a site is still in its nascent format.

Documentation

The book spends a lot of time talking about design documentation. While this is all well and good and appropriate, the book also spends a lot of time talking about how to present these various documents at meetings. I have conducted numerous meetings in my career, and so this felt superfluous. But it’s not just that I have the experience; it’s also that the basics of presenting a document at a meeting were iterated and reiterated. After a while, I hope that a designer would understand how to be diplomatic and good at explaining designs and documents and descriptions. Repeating this information grew tiresome in short order. While it is possible that the intention was for the chapters to be used as standalones, the basics of presenting in a meeting were already there. Why not just tell the reader to check back in Chapters One and Two?

He thoroughly explained many documents, though, and about one-quarter of the way through the book, I realized that the process of design resembles that of iterative software development. Stop, start, tweak, start again, etc.

The document types presented were as follows:

  • Personas
  • Concept Models
  • Site Maps
  • Flowcharts
  • Wireframes (this was rather helpful to me)
  • Deliverable basics
  • Design Briefs
  • Competitive Reviews
  • Usability Reports

My rating would have gone higher if I had not already been there, done that, with so much of what was covered in this book. It’s a good, thorough resource for beginners.

Rating

3/5

Podcasting for Fun and Possibly Some Profit

Podcasting

Podcasting can get you to a wider audience. It’s a different medium from what you might be used to. And it offers practice and the opportunity to polish some skills that you, the writer, might not have realized you needed, such as thinking on your feet and being an interview subject.

Getting Started

What do you need for podcasting? This image is a pretty good summary of what you need –

Podcasting
Podcast 1 (Image by user Tim Wilson on Wikimedia Commons). File is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

The good news is that you have most of this stuff already. In fact, you don’t even need everything that’s in the image.

Computers

It doesn’t seem to matter too much which type of computer you use. You really just need an Internet connection. You will need some speed, so dispense with dial up if you’re still using it (someone out there is, right?). I would, though, recommend using an actual computer as opposed to a phone for podcasting, as the resultant file is going to be huge.

Microphones

The image shows a studio-style mic, but the truth is, you don’t need to get quite so fancy. My own microphone is part of a headset from an outfit called Hama. I know I bought it a few years ago. It works just fine and most importantly, the mouthpiece is adjustable. You want adjustability because, inevitably, you’re going to sneeze or cough, or the phone will ring or whatever.

Software

To be able to talk to your fellow podcasters on your show, or to your guests, you’ll need some software. Essentially what you are looking for is chat. My team and I like to use TeamSpeak. I imagine you could do as well with Yahoo! or Facebook chat. Just make sure that whatever you are using is private. Oh, and turn any sound notifications off.

If you’re going to put your podcast on YouTube (I think this is generally a good idea), you’ll need software for that, too. I use software that comes from my school, Screencast-o-matic. The school also uses TechSmith Relay but I prefer Screencast-o-matic. Either way, you want software which allows you to record a fairly long video.

You may not think that you need any sort of visual art software, but I beg to differ. At minimum, your podcast needs a logo or at least a slide that you can slap onto the front of your YouTube video. Photoshop or Gimp is ideal, but Paint or even Microsoft PowerPoint can do in a pinch.

Image Permissions

If you are going to use an image that you didn’t make, check the license! I like to use Wikimedia Commons as a lot of their images have open licenses or they just require an attribution and nothing more. Remember – just because an image exists online and you can right-click and save it, does not mean that you have permission to use it! When in doubt, use one of your own images. I like to use scenery images if I don’t have a logo. Scenery can even be something really tiny, such as one flower bud.

For sound editing, the beauty of TeamSpeak is that it allows for sound recording. But you will still need to trim something or other. I have Audacity though I admit I don’t use it for much (I don’t do the sound editing for our podcast). But Audacity is otherwise useful.

Practice

You should practice before you try to go anywhere with podcasting. It doesn’t need to be long or involved. Get to know the software. For example, TeamSpeak allows for a push to talk feature. Use it! This will help a lot when you are recording, as you need to consciously press a button for any sound to come out. Practice using this until it’s second nature.

Use Audacity, and record yourself saying something simple and scripted. It can be a nursery rhyme or the like. You don’t want to be doing this for more than a minute or so.

The idea here is to listen to playback. Can you be understood? Are you too breathy? Does your accent push through a bit too much? Do you talk too fast? Every single one of these issues can be fixed, including the accent.

Fix Your Audio

Generally, you will need to slow down and enunciate. This doesn’t mean that you can’t have fun, but at least in the beginning you’ll want to talk more slowly, in particular if you have a thick accent. If you’re too breathy-sounding, try bringing the mic farther away from your mouth. As for outside noises, you’ll need to close windows and doors, put pets outside, and turn off fans and space heaters. Set your phone on mute.

When you work with co-hosts, practice with them at least once. Remember to not talk over them and, if you’re laughing at their jokes, you need assure that even your laughter is being recorded.

Hosts and Guests

Consider your subject and your potential audience. On the G & T Show, we talk about Star Trek and Star Trek Online. This includes the novels and cosplay. We will also branch out to talk about other gaming and other science fiction. Having this broad a topic but with its own limitations makes it fairly easy to come up with show ideas. As for guests, our hosts network at conventions, in the STO game, and on social media such as Facebook and Twitter.

Cohosts

A co-host is an extremely good idea, as otherwise you’re talking to yourself a lot. While you could carry a show by yourself, it’s a lot easier if you don’t have to. Three hosts tends to be a really good number, particularly if the third is not too active. You’ll quickly find your hosts unconsciously dividing into three groups:

  1. The talker – this person won’t necessarily stay on topic all the time, but they can fill dead air.
  2. The organizer – this person understands creating a theme and keeping the show on target. This person often remembers to thank the guests.
  3. The utility infielder – this person can chime in and also cover if either of the first two cannot podcast. Along with the organizer, this person often performs research and gathers potential podcast material in advance.

Guests

As for guests, consider your circle, both online and off. You can podcast without guests, and you will most likely need to get a few under your belt before anyone will want to visit.

However, when you do get guests, the usual details apply, e. g. be polite, give them ample time to plug whatever they want to plug, and prepare questions for them in advance. If your guest writes, for example, you might want to talk about the themes in their book, where they get their inspiration, how long they’ve been writing, and how they first became published. Think outside the box and consider guests a little removed from your basic subject. Hence if your subject is books and writing, why not have a cover artist on as a guest, or a professional editor? Maybe feature a literary agent or a representative from a publishing house.

Extras

At G & T we have a Streaming page and use a minicaster. This also includes a hosted chat room – the show broadcasts live and the audience can listen and follow along in the chat room. This is not necessary, but it’s fun.

Blogging

We also blog about the show, which means that we take notes (in our case, the utility infielder does this). The blog is a great place to get the URLs in that we may have talked about but our audience might not have gotten the first time we mentioned them. With the blog, we can just make clickable outbound links. We also make sure that a player is embedded into the blog, so that a reader can listen to the show if they would prefer that.

Distribution

We always upload our podcast to not only iTunes, but also MixCloud and YouTube. These spread our broadcast even further. We use a regular logo card as the image accompanying our YouTube videos. For special interviews, we make different images, usually with our guest’s provided headshot.

To introduce new segments, we use bumpers. These are just short (less than half a minute long) introductions to various segments (e. g. Star Trek News). Ours consist of our utility infielder’s niece giving the title of the segment and then some introductory music that we have permission to use (always get permission or make sure that music is public domain!). Bumpers help because they provide a smooth transition between segments and they can cover up any ragged transitions. We splice these into the completed file. Our announcer girl has also recorded our intro and our credits portion (with music we can use), so we added these as a part of post-production. Again, these provide recognizable transitions for our audience.

Promotions

We promote our show on social media, with mainly our YouTube, Facebook, and Twitter accounts. We also have Tumblr, Google+, and Pinterest accounts but use them less. Our main promotions come from YouTube, Facebook, and Twitter. We also promote at conventions, including a table at Star Trek Las Vegas for the past few years.

Why Not Podcast?

So what are you waiting for? Why not give podcasting a try?

Janet Gershen-Siegel is freelance social media marketer and a Master’s degree candidate (Interactive Media, ’16) at Quinnipiac University. Her novel, Untrustworthy, was published by Riverdale Avenue Books in 2015 and is available on Amazon in both Kindle and paperback editions.

Book Review: Killer UX Design by Jodie Moule

Book Review: Killer UX Design by Jodie Moule

Killer UX Design by Jodie Moule is a decent beginning book on user-centered design. What was probably of most interest to me was how close the process of user-centered design (at least, according to Ms. Moule) is to iterative software development.

Book Review: Killer UX Design by Jodie Moule
Iterative Development Model (Photo credit: Wikipedia)

I believe that anyone who is familiar at all with iterative software development might not need all of the basic information provided in this work.

Not High Tech Enough?

Further, I found that Ms. Moule pushed for a lot of rather manual and paper-centric activities surrounding design. While roughly sketching out a design or even a set of wireframes might be of great use to designers, those of us mere mortals who really can’t draw are going to end up with a lot of incoherent scribbles. My understanding is that Visio or even Photoshop or Adobe Illustrator would be the tools for this. Not that I don’t mind a cheaper and probably faster solution. But if all the illustrator can do is barely draw a circle or a square and a few stick figures, these sketches won’t necessarily make anything easier or more comprehensible.

Involving Users

Another curious aspect of the book was Ms. Moule’s push to involve users in numerous phases of the project. This made a great deal of sense. She starts users off with a kind of homework where they write about what interests them in the upcoming project. Users are invited to look at the sketches (again, bad sketches don’t necessarily help anyone, I feel). They are invited to evaluate the manufactured prototype, and to beta test the initial product and take it out for a spin. To my mind, the often manual and paper-based aspects of this made more sense, as users don’t always have access to the kind of technology, hardware and software, and talent that professional designers are going to have as a matter of course.

Furthermore, the book reads well. However, the end portions of each chapter (and of the entire book itself) end up as really the only parts that you need to know. The remaining details are all well and good. However, since I already knew the basics of iterative software development, they were a bit superfluous to me.

The book is better than average and is certainly of help. Hence readers with less experience with iterative software development will likely rate this work higher than I do.

Rating

3/5

Book Review: The Elements of Style, by Strunk, White, and Kalman

Book Review: The Elements of Style, by Strunk, White, and Kalman

As a part of the Quinnipiac social media writing class, we were required to purchase and reference The Elements of Style (illustrated) by William Strunk , E. B. White, and Maira Kalman.

Rather than just reference this work, I read it from cover to cover. And it turned out to be an easy read, considerably more comprehensive and better than I had remembered.

Simple Rules

Simple rules emerge in clear and concise prose which never talks down to the reader. It contains all of the rules that so many people should known, and should have learned years ago. Yet these days it seems that so many people just plain don’t know.

Case in point: forming possessives. Therefore, on Page 1 the guide just says, “Form the possessive singular of nouns by adding ‘s.”

That’s it, no more.

Information about punctuation remains equally succinct. Hence on Page 15, the guide says,

“A colon tells the reader that what follows is closely related to the preceding clause. The colon has more effect than the comma, less power to separate than the semicolon, and more formality than the dash.”

Easy to follow and remember, the above two sentences tell more about colons, semicolons, and dashes than I think I learned in most of my formal education.

Furthermore, language comes across as something knowable, with rules and formal logic, instead of what English can sometimes seem like, e. g. a messy stew of words from all over the world.

Book Review: The Elements of Style, by Strunk, White, and Kalman

The Elements of Style (illustrated)

Write better.

Review: 5/5 stars.

Book Review: On Writing Well, by William Zinsser

Book Review: On Writing Well, by William Zinsser

As a part of our required readings for the social media writing class at Quinnipiac, we were required to purchase and read On Writing Well, by William Zinsser. This was a terrific book.

On Writing Well covers a multitude of issues that writers can face. Zinsser gives writers the freedom to occasionally break some rules, or at least to bend them. Moreover, he gives reasons why one type of construction might work better than another.

William Zinsser
On Writing Well by William Zinsser

What’s Important

For Zinsser, the start and the end pack heavy punches. On Page 54, he writes,

“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead. Of such a progression of sentences, each tugging the reader forward until he’s hooked, a writer constructs that fateful unit, the ‘lead’.”

Not only is this good advice for fiction writing, it’s excellent for report writing and for writing for the web. How many times have we had to slog through a ton of prose before getting to the good stuff? How many times have we tried to hang in there when we’d rather be doing anything but tackling an opaque garbage can full of prose?

Active Versus Passive Tense

Many writers are told to prefer active to passive tense when writing. Zinsser explains why, on Page 67,

“Use active verbs unless there is no comfortable way to get around using a passive verb. The difference between an active-verb style and a passive-verb style – in clarity and vigor – is the difference between life and death for a writer.”

A little over the top, maybe, but it does get the point across.

Don’t dance around your subject. Be bold. Be clear. Be terse.

Review: 5/5 stars.

Book Review: The Yahoo! Style Guide

Book Review: The Yahoo! Style Guide

The Yahoo! Style Guide. For my social media writing class at Quinnipiac University, we were required to purchase this book and use it as a reference.

However, instead of just referencing the guide as needed, I read it from cover to cover. And it is a fantastic guide.

Writing Online

So for most people, the act of writing online seems to mainly consist of ejecting words and hoping that they will somehow collide in a manner that is coherent or at least semi-understandable. The Yahoo! Style Guide, instead, serves to provide some well-needed guidance.

Book Review: The Yahoo! Style Guide
Cover of The Yahoo! Style Guide via Amazon

Rather than displaying seemingly antiquated grammar rules, the guide provides logical explanations. Hence as the guide says on Page 50,

“Scan an article reading only the headlines. If you can understand the flow and substance of the story, your content passed the test. If something seems confusing, you may need to rewrite the headings or even reorder some paragraphs.”

So to my mind, this makes infinite sense. Consider how quickly we all skim articles and newspapers these days, whether online or in dead tree format. Headlines and graphics grab our attention. Perhaps they are more fraught with meaning than they should be, but those are the current rules of the game. Therefore, writers on the Internet need to understand that headings, image captions and the like are important to the human reader.

In addition, and unsurprisingly, these elements are also important to machine readers, e. g. search engine bots.

Worth the Price of Admission

And then on Page 4, the guide talks about eye tracking. Yahoo! has surveyed users, and they have come up with an understanding of a general pattern as  to how people browse websites. Here’s what they said:

  • “People scan the main sections of a page to determine what it’s about and whether they want to stay longer
  • They make decisions about the page in as little as three seconds
  • If they decide to stay, they pay the most attention to the content in the upper top part of the screen”

So you’d better get your pages and posts in gear, and pay particularly close attention to headings and the content that sits above the fold. Because the guide shows you the way.

Review: 5/5 stars.

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Michael Fleischner’s SEO Made Simple, a Book Review

Michael Fleischner’s SEO Made Simple

Michael Fleischner‘s SEO Made Simple is a terrific book about search engine optimization.

Michael Fleischner's SEO Made Simple

First of all, written in a straightforward and engaging style, Mr. Fleischner makes his point: in order to dominate search engine listings, you need to make yourself known. Furthermore, you need to get your keywords into your website (but not stuffed there!) in a logical and natural manner.

Yahoo and MSN

Mr. Fleischner’s sole focus is Google but he does talk a bit about Yahoo and MSN. Furthermore, the reason to zero in on Google is made immediately apparent by the fifteenth page: Google is dominant. Here’s how the percentages of search stack up (he got his numbers from comScore for SearchEngineWatch.com)

  • Google: 43.7%
  • Yahoo: 28.8%
  • MSN: 12.8%
  • AOL: 5.9%
  • Ask: 5.4%
  • Others: 3.4%

Hence Google matters – but so do Yahoo and MSN, particularly when you consider that, combined, their share is nearly identical to Google’s. Yet don’t worry: many of the techniques Mr. Fleischner advocates will help with your placement on those search engines, too.

White Hat

White hat techniques abound, everything from adding unique keywords on each page to making sure that your page’s overall design doesn’t keep the spiders and crawlers from doing their thing. And that’s just on-site optimization. In addition, he also covers off-site optimization, e. g. writing and distributing articles, or generating press releases.

Furthermore, interestingly enough, there is little to no information on working the social media angle, e. g. Tweeting the existence of new blog posts or announcing page updates, adding similar information to one’s LinkedIn or Facebook statuses, or creating a fan page for your work (or, better yet, getting someone else to do that). However, that is, in part, a function of this being a book and not an e-book – there’s a time lag between going to press and the actual production of a paper book. Hence information is sometimes not as fresh as desired.

Instincts

However, there’s still plenty in here, for the serious web entrepreneur and the hobbyist. In addition, for someone like me, one great piece of it was some validation that I’ve got pretty good instincts when it comes to my own social media website. Oh, and if you’re paying attention – you’ll see that I just practiced two of his techniques in this very paragraph.

Dominate Google and get noticed. It’s that simple.

Rating

4/5