Color Theory

Color Theory

If you are interested in creating your own covers, or if you are a part of selecting your cover in your published work, you need to understand something about color theory.

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Color Theory – Red

The basics

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

A wheel and some hex

Your computer generates colors based on combinations of basic colors. These are written in RGB (red-green-blue) or hexadecimal. Once you know the code, you can replicate any color.

Using RGB or hex is particularly important as you replicate your colors and branding across multiple platforms. What looks like pure fire engine red on my monitor may appear more like brick or tomato to you. But at least with a uniform color code, I can get it right if I need to copy the red from your page or cover.

Imaging programs such as GIMP and Adobe InDesign both have color picker tools which look like eye droppers. Select the tool, click on the color you want to replicate, and the tool will grab the correct hex or RGB coded color.

How does color make us feel?

As with a lot of the marketing issues surrounding books and book covers, a lot of this will depend upon the buyer persona or demographic associated with the most sales of your genre. Let’s say you are a science fiction writer. Then a lot of your readership is probably going to skew male, although if you write LGBT science fiction, you may find more female readers in the mix. Either way, how do they feel about colors? Furthermore, if you mainly have an American readership, their associations with colors will to differ from if your ideal readers are Canadian or Swedish.

Color matters.

Color Theory, Part 2

Color Theory, Part 2

Color Theory, Part 2 – If you want to create your own covers, or if you are a part of selecting your cover in your published work, you need to understand color theory.

The basics of color theory, part 2

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

Red and its family of colors

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Color Theory – Red

 

Red tends to be a bold, standout color. It works with a lot of other colors. It can also help if you’ve got a mainly black, white, or gray image for your cover. Red lettering can work with that background. However, if the value (brightness) of the red is the same as the gray behind it, you may find it feels like the color is vibrating.

Red means stop or anger or ripeness. It can also feel like excitement or danger, as it can remind us of everything from sports cars to raspberries to stop signs. The Twilight book covers in particular rely on red accents to great effect.

Pink

Pink comes across as a softer version of red. We often associate it with health and ballerinas, but also baby blankets and Barbie dolls. Its current association with femininity is fairly recent; until about the Second World War, it was considered more of a masculine color.

Orange

Orange is more likely to be associated with hunters or the harvest or prisons, but it can also be associated with traffic safety. It can remind us of sunshine and, of course, oranges, but also the toxin, Agent Orange.

Copper

Closely related copper associates best with pennies or cookware more than anything else. However, we also associate it with bronze (about 90% of bronze consists of copper), and so we may link to the idea of third place medals.

Choose a color from the red family for your cover or for its accents, and expect some strong associations but also a cover that can really stand out.