SEO and its discontents

February 17, 2018 2 Comments

SEO, design and content are the keys to any successful website. I can make content. Can I do right by the other two?

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White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review

February 17, 2018 2 Comments

A review of White Space is not your Enemy.

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Designing for the Social Web by Joshua Porter, a Book Review

February 17, 2018 2 Comments

A review of Designing for the Social Web by Joshua Porter.

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CLUMPS of SEO

February 17, 2018 No Comments

CLUMPS of SEO CLUMPS is an ugly acronym and I apologize profusely for that. But if you want to build and promote a website and improve your SEO (Search Engine Optimization), you should think in CLUMPS. What are CLUMPS? I will explain. Content C stands for Content, and Content is King. Don’t believe me? Try looking at […]

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The Future of Lonely Writer and Adventures in Career Changing

February 17, 2018 2 Comments

The Future of Lonely Writer and Adventures in Career Changing The Future The future? Well, more specifically, I mean the future of the Lonely Writer website. Wait, what? So as some readers may recall, I started that website as my capstone project at Quinnipiac University. I needed the project in order to graduate with a […]

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Book Review: On Writing Well, by William Zinsser

February 17, 2018 No Comments

Book Review: On Writing Well, by William Zinsser As a part of our required readings for the social media writing class at Quinnipiac, we were required to purchase and read On Writing Well, by William Zinsser. This was a terrific book. On Writing Well covers a multitude of issues that writers can face. Zinsser gives writers the […]

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Book Review: The Yahoo! Style Guide

February 17, 2018 No Comments

Book Review: The Yahoo! Style Guide The Yahoo! Style Guide. For my social media writing class at Quinnipiac University, we were required to purchase this book and use it as a reference. However, instead of just referencing the guide as needed, I read it from cover to cover. And it is a fantastic guide. Writing […]

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Supercharging Your On-Line Presence

February 17, 2018 No Comments

Supercharging Your On-Line Presence Supercharging? Yes! This post is a riff on the February 2011 edition of Law Practice Today About a thousand (er, twenty) years ago, I used to practice law. And, of course, things were far different then as opposed to now. But I have retained some of my old interests and connections, […]

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SEO, continued

February 17, 2018 3 Comments

How jespah is becoming a keyword that I own, know and love.

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Guerilla Marketing by Jay Conrad Levinson, a Book Review

February 17, 2018 1 Comment

A review of Jay Conrad Levinson’s book on marketing for small businesses.

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