Cognitive Surplus by Clay Shirky, A Book Review

April 21, 2018 No Comments

Cognitive Surplus by Clay Shirky Clay Shirky really has something here. Because I have to say, I just plain love this book. I am a fan! In addition, this book ended up tying with Groundswell for being my favorite of the six books that we were assigned to read in my first Quinnipiac University social media class, […]

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Optimize by Lee Odden, A Book Review

April 21, 2018 No Comments

Optimize by Lee Odden Optimize by Lee Odden was not an unfamiliar concept. I have read about search engine optimization on countless websites and in any number of books already. But I don’t think I ever truly understood it until now. Lee Odden has taken an almost mysterious concept and made it comprehensible. I definitely […]

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Book Review: Zen in the Art of Writing

April 21, 2018 1 Comment

Book Review: Zen in the Art of Writing Zen. So for the social media writing class at Quinnipiac, we were required to purchase Zen in the Art of Writing by Ray Bradbury. However, the book proved to be optional. Yet I read it from cover to cover, and I just plain devoured that thing. So […]

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Book Review: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

April 21, 2018 No Comments

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]

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The New Rules of Marketing & PR by David Meerman Scott, A Book Review

April 21, 2018 2 Comments

The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]

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Content Nation by John Blossom, A Book Review

April 21, 2018 No Comments

Content Nation by John Blossom John Blossom wrote a rather interesting work. And so for Quinnipiac University’s Social Media Platform’s class (ICM 522), this book was assigned as required reading. Blossom sharply and compellingly puts forth his case. The Internet has become home to more and more content creators all the time. And this constitutes a very […]

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Book Review – Communicating Design by Dan M. Brown

April 21, 2018 No Comments

Communicating Design by Dan M. Brown As a part of the required readings for my User-Centered Design course at Quinnipiac University, I purchased Communicating Design by Dan M. Brown. The book is … okay. Communicating Design User-centered design is the act of putting together websites in a way that users will understand them quickly. The last […]

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Book Review: Killer UX Design by Jodie Moule

April 21, 2018 No Comments

Book Review: Killer UX Design by Jodie Moule Killer UX Design by Jodie Moule is a decent beginning book on user-centered design. The process of user-centered design (at least, according to Ms. Moule) is close to iterative software development. I believe anyone familiar with iterative software development might not need all of the basic information […]

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Quinnipiac Assignment 02 – ICM 502 – Information Design Common to Biblical Texts

April 21, 2018 1 Comment

ICM 502 – Information Design Common to Biblical Texts Biblical texts are fascinating, as are their designs. What we today might consider to be problematic designs were much more typical years ago, particularly in the area of holy texts. That’s not so surprising when you consider that bibles were in far wider circulation before the […]

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Quinnipiac Assignment 02 – ICM 590 – Compare Project Management Styles for Media

April 21, 2018 No Comments

Compare Project Management Styles for Media What are the differences between managing a media project (e. g. making a film) and managing another sort of endeavor? The defense of a legal case shows both differences and similarities. Media At Vjeko.com, writer Vjekoslav Babic outlined the secrets of Hollywood project success in the context of a […]

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