Cognitive Surplus by Clay Shirky, A Book Review

February 25, 2018 No Comments

Cognitive Surplus by Clay Shirky Clay Shirky really has something here. Because I have to say, I just plain love this book. I am a fan! In addition, this book ended up tying with Groundswell for being my favorite of the six books that we were assigned to read in my first Quinnipiac University social media class, […]

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Twitter, Social Media and Professionalism

February 25, 2018 No Comments

Twitter, Social Media and Professionalism Professionalism? This post riffs on Be careful who you hire to manage your business’ Twitter account, a post on Social Media Today. In addition, in the original article, the author talks about, essentially, how to tell whether a Twitter feed is being handled professionally, or not. Hence following are their “5 […]

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Book Review: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

February 25, 2018 No Comments

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]

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Book Review: Strategic Planning for Public Relations

February 25, 2018 No Comments

Book Review: Strategic Planning for Public Relations For a Strategic Planning class at Quinnipiac University, we were required to read Ronald Smith’s Strategic Planning for Public Relations. And so it was … okay. In all honesty, I do not expect public relations textbooks to be laugh riots or thrill rides. However, one area ended up […]

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Book Review: Stephen King On Writing

February 25, 2018 1 Comment

Book Review: Stephen King On Writing For my social media writing class at Quinnipiac, we were required to purchase Stephen King On Writing although it turned out to be an optional work. I think the work was decent. A lot of people seem to fall over themselves with praise for King. Me? Eh, not so much. […]

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Social Media Balance

February 25, 2018 5 Comments

It’s rather Zen, I suppose, to seek a balance here.

But how do you get it?

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Are You Promoting Your Writing With Social Media?

February 25, 2018 No Comments

Promoting Writing With Social Media Promoting Writing is important! So let’s say you’re an amateur writer. You know you should be promoting writing with social media. But how do you get started? Not to worry; I’ve got you covered, whether you’re looking to sell your work or just get your unsellable fanfiction noticed. My Background […]

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The New Rules of Marketing & PR by David Meerman Scott, A Book Review

February 25, 2018 2 Comments

The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]

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CLUMPS of SEO

February 25, 2018 No Comments

CLUMPS of SEO CLUMPS is an ugly acronym and I apologize profusely for that. But if you want to build and promote a website and improve your SEO (Search Engine Optimization), you should think in CLUMPS. What are CLUMPS? I will explain. Content C stands for Content, and Content is King. Don’t believe me? Try looking at […]

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Content Nation by John Blossom, A Book Review

February 25, 2018 No Comments

Content Nation by John Blossom John Blossom wrote a rather interesting work. And so for Quinnipiac University’s Social Media Platform’s class (ICM 522), this book was assigned as required reading. Blossom sharply and compellingly puts forth his case. The Internet has become home to more and more content creators all the time. And this constitutes a very […]

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