Putting the Social Back into Social Media
Put the social back. First of all, I am a Social Media Specialist based in Boston, with over seven and a half years of experience as a Community Manager, a law degree and a flair for training and making presentations. Plus I have special expertise in Hyperion/Brio, Stratum, Excel and Access, yet I am also an avid blogger, tweeter and social networker. I am admitted to the New York Bar. And I just got my MS in Interactive Media (Social Media) from Quinnipiac University.
Social Media Marketing
My social media knowledge springs from somewhat unconventional roots. After all, in my resume you’ll discover a cross-functional background in law, data analysis, publishing, financial services, insurance and voice recognition. Exactly how many people can say that?
The biography is eclectic, but my starting points to social media and inbound marketing bring not only uniqueness to the table, but also a richness of experience. I can analyze data and make reports, including from Google Analytics, or from your own systems, using SQL. Because I can read legalese, and even write it. Plus I can make presentations to any size audience, with no fear of public speaking whatsoever. I can blog and tweet. I can train. And I can grow an online community from scratch, and can manage that community. Plus I can manage personnel remotely. I can motivate volunteers. And I can make a commitment and really stick to it.
Philosophy and Strategy
Social media marketing is about more than just social networking and shiny new platforms.
Blogs are helpful, too. But there should be more to inbound marketing than getting your company’s name or product represented in these places. It’s about authenticity. It is about setting aside a good chunk of the old marketing playbook, and embracing new ideas. Plus it’s about ROI, and measuring results so that you know what’s really working – or isn’t. It’s about customer engagement, and building true communities. And it’s about bringing the customer and the company together in new and different ways. Unconventional ones, if you will.
Talk it Out
Social media marketing is about a two-way conversation, and that means that companies and customers should be not only talking but also listening to one another. When a customer says a product is bad, or a service stinks, how does the company react? Damage control? Cover up? Fear? Hope that it just goes away somehow?
How about facing the problem head on? Or how about … apologizing? And how about listening to the customer and really getting to the root of the issue? How about having a … conversation?
Because a community arises when more than two people talk about something. It can be small and ad hoc, or it can be sprawling. Because it doesn’t have to be forums, although community management is certainly a part of it. Or it can be a Facebook group or even a Twitter list or a blogger and his or her followers and commenters. Its formality is up to the company, but also up to its members. Because sometimes, perhaps often, the members can take the community in directions that the company never dreamed of. And that can end up being a very good thing indeed.
Social Media Services
So, what can I do for you as a Social Media Specialist, apart from create a community from scratch, manage it and report on it? I can use business intelligence to learn how to better interact with your customers, and to measure and increase ROI. And I can help to market your product or service through natural, dynamic conversations with your customers and your potential customers.
Also, I can write blog and Twitter copy, and polish prose. And I can shape your community’s growth through off-topic (yes, off-topic!) discussions, for they are the cornerstone of any community truly getting legs. In addition, I can train your company how to interact in this new environment. Plus I can confidently and professionally present findings to your Board. And I am more organized than most people you’ll ever meet. I am online at the crack of dawn because I like it. It’s the best time to engage in Community Management. For me, this is love. This is what I truly, madly, deeply love.
This is passion.
Community Management and Social Networking are in my blood. What kind of unconventional heights will you be able to climb today?