Color Theory, Part 4

Color Theory, Part 4

Color Theory, Part 4 – If you are interested in creating your own covers, or if you are a part of selecting your cover in your published work, you need to understand color theory.

Janet-Gershen-Siegel-Adventures-in-Career-Changing--Color Theory, Part 4
Janet Gershen-Siegel | Adventures in Career Changing | Blue

What does it mean when you add blue to your cover?

The basics

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

Blue and its family of colors

Blue works as a lot of people’s favorite color. We associate it with both the navy and sadness. It is the color of both the sea and the sky. It is also associated with the Union during the Civil War. A blue moon is a rarity. Winners get blue ribbons. We also associate blue with the Democratic Party, and with business, particularly conservative business attire. But it is also the color of blue jeans. Well-known blue books include the Uniform System of Legal Citation, Kelley’s used automobile values, and the Handbook of United States Coins.

Violet and purple are not exactly the same color, although we often use them as synonyms. Violet skews bluer; purple skews redder. Purple reminds us of gay pride, grapes, and Barney the dinosaur. Purple prose is overly flowery and ornate; we tend to see it as over the top. Both shades remind us of flowers; purple is more reminiscent of wine and cranberries.

Green is the color of early spring and Ireland. It is inextricably associated with both St. Patrick’s Day and Christmas, and is often associated with resurrection in culture, probably because of evergreens. Green reminds us of aliens (little green men!), sickness, and poison, but also limes and mint. It means go and was also the lowest level of terror threat according to Homeland Security.

Add green to your book cover and bring out nature or evoke business, or add purple to connect with gay pride. Or add blue for a conservative look, or to evoke the ocean or sky.

Color Theory, Part 3

Color Theory, Part 3

For color Theory, Part 3 – If you want to create your own covers, or if you are a part of selecting your cover in your published work, you need to understand color theory.

Adventures in Career Changing | Gold | Color Theory, Part 3
Gold

What happens when you select a cover color predominantly from the family of yellows?

The basics of color theory, part 3

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

Yellow and its family of colors

Yellow is a vibrant color but it is rather difficult to see against a white background. If your cover is mainly white, yellow is a poor choice for author or title lettering unless you outline the yellow in a darker color.

We associate yellow with sunshine but also with lemons, which can evoke either cleanliness or a car that just never seems to work right. Yellow can also evoke cowardice and caution. It can also feel like early springtime, particularly in the northeastern United States. This is because two early flowers, forsythia and daffodils, are primarily yellow in color.

It can also remind us of taxis and urban living. But it can also remind us of Buddhist monks’ saffron robes, or even the spice saffron itself, which is rare and expensive. In science fiction, it signifies an intermediate alert, a cause for concern but not out and out panic. But we also use an amber alert for locating missing children.

Gold

Gold more closely aligns with wealth and winning. We may also associate it with wedding rings and even old-fashioned false teeth. Gold is scarce. However, adding it can feel a bit much, like gilding the lily, as opposed to illuminating a sacred manuscript. Gold has ancient associations with wealth, and was reportedly used in the Ark of the Covenant.

Add yellow to your book cover for a splash of sunshine or wealth, or scarcity, depending on the shade.

Color Theory

Color Theory

If you are interested in creating your own covers, or if you are a part of selecting your cover in your published work, you need to understand something about color theory.

Adventures in Career Changing | Color Theory | Orange
Adventures in Career Changing | Color Theory | Orange

The basics

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

A wheel and some hex

Your computer generates colors based on combinations of basic colors. These are written in RGB (red-green-blue) or hexadecimal. Once you know the code, you can replicate any color.

Using RGB or hex is particularly important as you replicate your colors and branding across multiple platforms. What looks like pure fire engine red on my monitor may appear more like brick or tomato to you. But at least with a uniform color code, I can get it right if I need to copy the red from your page or cover.

Imaging programs such as GIMP and Adobe InDesign both have color picker tools which look like eye droppers. Select the tool, click on the color you want to replicate, and the tool will grab the correct hex or RGB coded color.

How does color make us feel?

As with a lot of the marketing issues surrounding books and book covers, a lot of this will depend upon the buyer persona or demographic associated with the most sales of your genre. Let’s say you are a science fiction writer. Then a lot of your readership is probably going to skew male, although if you write LGBT science fiction, you may find more female readers in the mix. Either way, how do they feel about colors? Furthermore, if you mainly have an American readership, their associations with colors will to differ from if your ideal readers are Canadian or Swedish.

Color matters.

Color Theory, Part 2

Color Theory, Part 2

Color Theory, Part 2 – If you want to create your own covers, or if you are a part of selecting your cover in your published work, you need to understand color theory.

The basics of color theory, part 2

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

Red and its family of colors

Janet-Gershen-Siegel-Adventures-in-Career-Changing--CheatSheet4Red
Color Theory – Red

 

Red tends to be a bold, standout color. It works with a lot of other colors. It can also help if you’ve got a mainly black, white, or gray image for your cover. Red lettering can work with that background. However, if the value (brightness) of the red is the same as the gray behind it, you may find it feels like the color is vibrating.

Red means stop or anger or ripeness. It can also feel like excitement or danger, as it can remind us of everything from sports cars to raspberries to stop signs. The Twilight book covers in particular rely on red accents to great effect.

Pink

Pink comes across as a softer version of red. We often associate it with health and ballerinas, but also baby blankets and Barbie dolls. Its current association with femininity is fairly recent; until about the Second World War, it was considered more of a masculine color.

Orange

Orange is more likely to be associated with hunters or the harvest or prisons, but it can also be associated with traffic safety. It can remind us of sunshine and, of course, oranges, but also the toxin, Agent Orange.

Copper

Closely related copper associates best with pennies or cookware more than anything else. However, we also associate it with bronze (about 90% of bronze consists of copper), and so we may link to the idea of third place medals.

Choose a color from the red family for your cover or for its accents, and expect some strong associations but also a cover that can really stand out.

Lonely Writer

The Lonely Writer

Are you a Lonely Writer?

Independent writers can sometimes be rather lonely indeed. You can feel as if it’s just you in a sea of promotions, prompts, social media, and writer’s block.

Adventures in Career Changing | Green | Lonely Writer
Green

I’m here to help you. I am getting my Master’s degree in Communications (social media), and this is my capstone project. Yeah, I’m being graded for this! I might just continue after graduation. Furthermore, I can see there is a need out there, for a sharing of this sort of expertise.

I am also a published author. I write or do something regarding writing every single day. Plus, I just so happen to be a retired attorney, and I used to work in databases and even voice recognition. My resumé is rather eclectic.

Balance

I seem to have a pretty balanced brain, in that I am not too far over on the artistic side (right) or the analytical side (left). However, I tend to split the difference. Or maybe it’s just my genetics. Because my father is a retired engineer and an inventor, several times over. And my mother is a retired reference librarian. This stuff is in my DNA.

So with such an odd and varied background, I have become what you, too, need to be:

  • Organized
  • Artistic
  • Persistent
  • Legally savvy
  • Open to all sorts of possibilities

Help

I know you need some help, or maybe just a sympathetic ear. And believe me, I know! Just between you and me, we have to wear a ton of hats. Writer. Marketer. Accountant. Lawyer (or at least paralegal). Editor. Cover artist.

Fortunately, you are not alone.

And I am more than willing to share my expertise and my experience. So let’s explore, together, how to navigate the waters of being an independent (no agent yet) author, whether published or not. I’ll provide videos and cheat sheets for you to refer to, so you’re no longer in the dark.

We’re gonna make it.

We’re in this together.