The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review

The Cluetrain Manifesto: 10th Anniversary Edition

The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine, Christopher Locke, Doc Searls and David Weinberger is one of those books where you are being given a message.

That message

The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review
Cover via Amazon

A pounding, relentless message.

Here’s a message.

Oh yeah, a message.

Look, a message!

You get the idea.

And what is this grand and glorious message? It is this: Markets are Conversations.

Um, okay. That’s it?

Yeah, that’s it. Oh and by the way, markets are conversations.

You just told me that.

More of it

Yeah, well, they are. Did I mention that markets are conversations? Oh and by the way, marketers and PR people are mean and nasty and awful and they and other typical business people are a vaguely (and not so vaguely) sinister stereotype whereas all of the people (who these typical business people and PR personnel are is somehow not included therein) are righteous, pure, just and true. They are individuals and deserve to be communicated with, and listened to, like all individuals.

Uniqueness?

Like, uh, I’m unique, just like everyone else?

No, no, no! You’re a unique and wonderful and special personal with marvelous gifts and enormous accuracy in understanding good and positive and possible markets, all the while making fun of typical business people who obviously not only do not have a clue but are also, let’s face it, heartless, cold, inaccurate, not listening, not worthy of the time of day or a significant study and otherwise should be ignored and forgotten, left to die on the vine.

But me, I’m a marketing type. The kind you said was evil.

So you are. Well, you’re evil, then.

Cut it out already!

You don’t even realize that I get it, this thing you are talking about, this point you keep dancing around as you keep beating the same old tired drum. Markets are conversations! Okay, great. I get that. And I have read it before although, in fairness, it was likely copying you. But after that — and after repeating this mantra at least a good 16 or so times in your book — what else have you got to say, other than that the creature known as Business as Usual needs to die? Fine, I get that, too. I’ve worked in traditional corporations, and I know that the work there can feel soul-killing. But at the same time, there are people who thrive in such environments, people who are pleasant, intelligent, respected and even, at times, hip.

Out of touch?

But, but, but, those people are supposed to be like Richard Nixon in wingtips on the beach, so cluelessly out of tune with everything that they cannot possibly be reeled in.

Reeled in, to the Cluetrain way of thinking?

And at some point, and of course I am exaggerating, but the bottom line is, the book decries business as usual and stereotypical thinking, yet it turns right around and stereotypes the very people who it claims need to change the most. That is, of course, a lovely and time-honored way to get people to listen to you and change their methodologies to your way of thinking: make fun of them and make them feel small.

Not.

Where is it going?

So somewhere along the line, Cluetrain feels like it lost its way, like it cannot figure out how to be brief. Like it cannot comprehend that talking down to people — while it criticizes business as usual for talking down to people — is more than a little ironic, and that they are not on the happy end of that irony. Like it has almost become the very thing it says not to be: a business method and rule and playbook.

The positives

There are interesting observations in here, to be sure. But they are bogged down by overlong tales of this, that and the other diverting digression. The Internet is full of people who are spouting and selling hokum! Yes, well The Refreshments said that before, and better: the world is full of stupid people. This is not, sadly, news. Oh and big business is not nimble and providing individual attention is lovely and wonderful, but hard to do if you’re very large and/or if the number of individuals you’re addressing is huge. This isn’t front-page material, either.

One nugget

There is one nugget of interest: when you’re dealing with said enormous number of individuals, you generally don’t need to address them all as individuals – you just need to work with a few and the others will see that you care about individuals. And you’re pretty much set there. This makes sense in a Groundswell (a far better book, in my opinion) sort of a way, in that there are more people online who are reading and lurking versus writing or critiquing, so a message to one can be like a message to a thousand.

All of that panning for gold, and only one nugget? Perhaps I am cynical, and I’ve clearly read far too many Internet marketing books lately for my own good, but The Cluetrain Manifesto just left me cold. Although it did, happily, remind me of this video:

2/5

Community Management Tidbits – Let’s Get this Party Started

Community Management Tidbits – Let’s Get this Party Started

Let’s Get this Party Started! You’ve made the decision to have a forum on your website. Great! 

Community Management Tidbits - Let's Get this Party Started

 

It can be for any number of reasons, such as to cut the number of lower level technical support calls, to generate buzz for various advertising campaigns, to generate sales leads, or maybe to bring together people interested in a common cause. And you havea site with forums, done up in Drupal, or maybe using Ning or a PHP application out of the box. Or it might exist on Facebook exclusively. Or perhaps you’ve conjured up your own proprietary software.

And … nothing.

You’ve got no users, no content, no conversations. The community should be a hubbub of activity, a virtual village. Instead, you’re stuck with a ghost town.

Whaddaya do now?

Don’t panic.

Recognize that no one wants to be first attendee at a party. So, you’ve got to get the party started. But how?

Success?

For any website to succeed, you need to be strong in four areas:

So let us operate under the assumption that you’ve got the first two set (and, if you don’t, make sure you fix, perfect and beautify your design as much as possible. If you’re not already getting metrics, go get Google Analytics and Yahoo Site Explorer and get started on Compete (Compete takes a few months to gather data, so get cracking now). Add Alexa and Quantcast if you wish, as well).

Now with those two set, you can, fortunately, work on the other two together. First of all, let’s work on some elementary Search Engine Optimization. SEO divides into optimizing onsite and optimizing offsite. So start with a few basic offsite measures. It used to be that you had to submit your site to the DMOZ Directory. Yahoo runs this human-edited directory. At this point in time, that advice is out of date. Don’t worry about it. You can do just fine with social media and indexing on social bookmarking sites instead.

Submit your site to the follow social bookmarking sites:

There are any number of others but these are the really big ones and give you the most bang for the buck (most readers) versus others out there. You don’t need to pay some service to do this. It will all take you less than half an hour, no lie.

Content

For onsite SEO, let’s move onto Content. Because the two are intimately intertwined. Furthermore, your future users are going to want to see topics. And they are going to want to see them started by a number of different people. You’ll need to pull in some friends for this, and divide the new topics up as much as possible. Be sure to start with topics like this:

  • Welcome to the New Members/Getting to Know You
  • Basic News from outside your company, about you (if you’ve got a company blog or press page already, link to them here and
  • A few (say, half a dozen) topics showcasing your best keywords

Keywords

That brings us to keyword research. Go to your competitors’ sites, right-click and select “View Source”. Which keywords are they using? Consider using similar if not the same ones. So if your site is about, say, infant and child care, your main keywords and key phrases are probably going to be words and phrases like infant, child, child care, childcare, children, baby, babies, pregnancy. Do Google searches using these keywords and key phrases, with and without the words forum or community added. Look at those sites’ keywords and key phrases as well. Because you want to keep thinking of terms that your target audience will use for their own searches. Incorporate these words into your site and into the titles of some of your first topics.

Specifics

Don’t be afraid to be specific, for the child care site, try topics on such subjects as teething, sibling rivalry and readiness for kindergarten. Keep the keywords in the titles if you can logically and grammatically put them there.

Now, you’ve got some content, and you’re getting some SEO, even if your still low in rankings (don’t worry, it’s percolating). But you still need users. Here’s where invitations come in. You, me, all of us – we have online networks. We’ve got friends on Facebook, followers on Twitter and a network on LinkedIn, and a whole host of other groups of online acquaintances. Plus we’ve got friend and family email addresses.

Invitations

So craft an invitation. Make it polite, pleasant, simple and short. Be definite about what your forums are about (e. g. write more than “Please check out my site.”). In particular, if you know people who like forums (perhaps you already regularly post on some other forums site, even if the main subject is radically different), invite those people. And do this in small doses, say, 30 people at a time. This will keep you from getting overwhelmed. And you can greet everyone personally. Furthermore, it will add to the feeling of exclusivity that a small site can engender. Don’t worry if people start inviting others to your site, even people you’ve never heard of before. Because this is a good thing. You want them to do this.

So look for sites to link to you, and be sure to get reciprocal links. Consider adding Google News Reader, and a blog to provide directed quality content. Furthermore, it will keep your users updated as to outages and new features as you add them. Add a Facebook fan page for your site, although I’d recommend waiting at least a little while after launching. After all, if no one likes you on Facebook, you’ll have the same issue. It’s trying to attract people who don’t want to be first. Furthermore, you’ll need at least 30 Facebook fans (that number may rise in the future) to get metrics. And then you can really get this party started.

But above all, have fun. And get this party started!

Next: Look at Me! Look at Me!

Enhanced by Zemanta

Hesitation Generation

Hesitation Generation

Hesitation Generation. So as I travel around then ‘net, I also take note of what is happening in my own backyard. What I have seen is an odd and somewhat disturbing trend.

I am the Project Manager for Able2know and in some ways it’s got its finger on the pulse. But, a caveat, the pulse is rather limited. This is a mere fraction of the web and therefore, by extension, an even tinier fraction of the world. Yet this is the world I know, and so I will report on it.

Relationships

A2K is a generalized Q & A website where people can post all manner of questions. The availability and quality of the answers varies greatly. Keep in mind: no one is paid to answer questions on Able2know.

Hence inquiries about voltage are generally answered with an admonition to hire a licensed electrician. Requests for medical advice are answered vaguely, and nearly always involve telling the poster to follow up with their personal physician. Inquiries about the law receive a nearly identical treatment, save for the advice to contact an attorney.

And then there’s relationships.

You don’t need a degree in psychology to be able to dispense advice. Anyone who appears to be clinically depressed is told to seek treatment. Anyone who appears to be abused is advised to leave, and to contact their local authorities.

But it’s the people in the middle who I’m talking about.

Communications

What does it mean when someone stares at you? What is a good idea for a first date? How do I ask someone out? How do I get someone to ask me out? And the saddest – how do I get over a heartache?

And it’s amazing to me (and it really should not be anymore) how many people are paralyzed at the thought of actually speaking to the object of their desire. They wait and think they are seeing signals, and then they ask what those supposed signals mean. It’s like reviewing the Zapruder film, frame by agonizing frame.

My advice is usually – ask.

  • How do you feel about me?
  • Do you want to go out for coffee?
  • Are you seeing anyone right now?
  • What would you like to do together?

So many of them thank me and promise they will ask (I have heard back from some, and  they tend to report either success or relief that they finally know).

But why the heck couldn’t these people have figured that out from the get-go?!?!?!

Back to Ike

It can be a little bit like the 1950s, where girls preen and sit by the telephone, waiting for Prince Charming  to deign to call – and heaven forfend he should take more than 20 minutes to get on the stick and call! And guys hem and haw about the most letter-perfect thing to say, when the reality is that the perfect thing to say is something, as that beats the pants off saying and doing absolutely nothing. The same is true in non-cis relationships, of course.

Hesitation Generation
Ubuntu Kitty Smart Phone Preview (Photo credit: j_baer)

I’m not so sure who that dynamic favors, except for the phone companies. Because minute numbers go sky high, and Facebook’s advertisers benefit as people check each other’s statuses and relationship statuses obsessively. And  then they get to serve yet more ads.

It seems as if everyone wants to fast-forward through the movie, and cut the suspense. Instead, all they seem to want is the sunset and the fateful kiss. Dorothy clicks her heels together before she ever leaves Kansas. And nobody seems to miss the Munchkins and the Wicked Witch and the Tin Man and the rest of the middle part. All that matters is the destination, and never the journey.

Risks

Something is missing here, and what’s missing is the taking of chances. I get that these are generally rather young people. The vast, vast majority of them are between the ages of 13 and 28. That 15-year span is the worst – it’s a combination of raging hormones and self-absorption. But nowadays that’s spiked with a seemingly inbred inability to take a chance. Plus it’s all fueled by the artificial immediacy of far too much social media.

Hesitation Generation
Risk (Photo credit: The Fayj)

Instead of risk-taking, everyone seems to want the risks scrubbed out of their lives. They want the endgame handed to them on a silver platter yet refuse to do even a smidgen of the legwork required in order to get there.

Sample Size

A caveat – this is, to be sure, a small group of people. Furthermore, they are self-selecting. Very confident folk are far less likely to request advice in any endeavor. Plus there is the age issue, as I have already mentioned.

People in their forties ask relationship questions, too, but those tend to be different. They are less about an initiation of connections and more about either reentering the dating pool or the dynamic of being a parent (or dating one) while in the game.

Upshot, Kinda

So, where does that leave us?

An inability to take risks does not bode well. It clouds decisions on everything from trying a new brand of fabric softener to consenting to an experimental drug trial. It colors employment and investment choices, and keeps people out of new business ventures and away from new books, films and music.

The upside, naturally, is that it may be preventing sexually risky behaviors. That’s a good thing, of course.

However, risks are often good, and a life without them is rather dull indeed. It can be mindless consumerism as people give themselves the same personal rewards over and over again.

The trick, as in all things, is to find a balance.

And now, a bonus.

How Can You Mend a Broken Heart?

Hesitation GenerationOne last thing – here, for free, is my standard heartache cure. Your mileage, of course, will vary.

 

 

 

 

  • Expect to feel lousy for a while, and understand that that is a natural reaction. Congratulate yourself – you were affected enough to really feel something.
  • Relationships often keep us from doing other things, such as seeing other friends. So spend some time with your friends.
  • Explore things to do on your own. Some are inward, such as making art or even baking cookies. Others are more outward, like taking a class.

More You Can Do

  • Fill up your time. Being busy gives you few opportunities to wallow in misery. Your boss is likely not without sympathy, but you still need to write the reports, etc. or do whatever it is that you do. Treat your leisure time a little bit more like a job, in the sense that you should make some commitments and stick by them. If your leisure time is to paddle a canoe, then paddle the damned canoe. Don’t back out of that.
  • Do something physical. Exercise can not only fill up your time, it can also help with depression.
  • Do something for someone less fortunate than you. Read to a blind person. Serve at a soup kitchen. Visit people in a nursing home. Volunteer at a group home. These actions don’t just help the community, they can also help you gain some sorely needed perspective.
  • Don’t jump into a new relationship right away. Being single does not have to automatically mean being lonely. This is a time to cultivate your inner resources.
  • If you think you need it – and in particular, if you are experiencing suicidal ideation – seek out the care of a professional. There is no shame whatsoever in getting the help that you need. If you need medical help to mend a broken heart, it should be no different from seeking medical help to mend a broken arm.

Enjoy the Bee Gees, Hesitation Generation.

Enhanced by Zemanta

More Than This

More Than This

As I skip through my online life, I am reminded that so many of us see the world as being divided into online and offline personae.

Managing Your Friends
Managing Your Friends (Photo credit: cambodia4kidsorg)

A Division

There are many folks who separate the two, and may even do so successfully. Online friends are online. Offline friends are off, although emails are exchanged, and there may be a Facebook friendship there or an exchange of tweets. But that’s it, right?

But then there’s the moment when a Facebook friend introduces you to another, and it’s for some purpose or another, such as playing Scrabble. Or a LinkedIn connection who you’ve never actually seen – just some networking friend of a friend – suggests coffee.

A Collision

And suddenly the worlds begin to collide.

Who’s online? Who’s off? Does it matter? Should they be separate? Were they ever?

A Confrontation in a Dark Alley

And what about trolls? What are the differences between their online and offline personae? The person who is nasty to you online, do they really behave that way face to face? I’ve got my doubts, but hey, you never know. Maybe they really do have a misshapen nose, from all of the times its been broken by someone they’ve insulted.

A Hug in Person

But most of the time, there is little difference between the online and the offline world. At least, that’s been my observation, when I have met people and have had occasion to hug them in person. Sure, online we have some time to reflect on what we’re going to say. And we can ignore and unfriend and step away from the keyboard. Real life, offline, doesn’t really work that way. But a lot really is similar, and I can attest that it’s a blast to meet people who you’ve never seen before. I have honestly never had a bad experience.

Normal precautions, of course, should be taken. Don’t meet in some unknown, private place. Don’t leave without someone knowing where you’re going. Get information as you can before departing. Don’t be stupid.

But go out and meet ’em. Meetings, gatherings, conventions, whatever you want to call them, they bring online people even closer. It’s a lot harder to flame someone if you know them.

Oh, and I can practically guarantee – once you’ve heard someone speak, you’ll hear their posts in their voice from then on.

Enhanced by Zemanta

Quinnipiac Assignment #12 – J-Krak Content Marketing

J-Krak Content Marketing

This week, we worked on a content calendar. It isn’t done yet, so instead I figured I would share the two videos we made last week as they are more or less still applicable to this week.

 MySpace Loses to Google+

This time, I had the honor of going first and speaking about the first part of our failed foray into MySpace.

English: The new Myspace logo Français : Le no...
English: The new Myspace logo Français : Le nouveau logo Myspace (Photo credit: Wikipedia)

Everybody says that bands should be on MySpace, but we beg to differ.

English: Google+ wordmark
English: Google+ wordmark (Photo credit: Wikipedia)

Please also watch my partner, Kim Scroggins, as she talks about why we decided that Google+ would be a better place for our community.

As our strategy unfolds, I hope you’ll stay tuned. Thanks for watching.

Enhanced by Zemanta

Quinnipiac Assignment #2 – Disruption (NSFW)

Disruption (NSFW)

Disruption (NSFW)

 

Disruption (NSFW) Good Lord, people, hide the fine china! Lock up your children! It’s all gone NSFW!

I shouldn’t kid.

Disruption (NSFW)

This assignment is about social media being used as a tool for disruption. I chose to examine the Boston Marathon bombings, and of course that’s nothing to be flippant about. Further, I selected a completely NSFW (Not Safe For Work) moment during the ordeal.

I chose to center my video around Boston Red Sox player David Ortiz taking the microphone during the first game after the bombs went off, and him bellowing into the mic, “This is our f—in’ city!”

There are some people who complained, after the fact, about the obscenity. But the vast, vast majority of viewers took it all in stride.

What did Social Media do? How did it disrupt coverage? Well, let’s just put it this way. If the bombing had occurred fifteen years ago, or even five, coverage (and our memories of it) would have been far, far different.

It would have been far less immediate. We would not have seen the carnage in anywhere near as much graphic detail. Jeff Bauman would have maintained some privacy with reference to his grave injuries. And David Ortiz, if he had dropped the f-bomb live on TV at all, would have been fined, big time, as would have the Red Sox organization.

Instead, we know. We have seen. We have heard. And it’s a lot harder to forget.  The news is no longer being sanitized successfully in America.

Welcome to being treated like grownups.

 

Enhanced by Zemanta

Just Trying to Make Some Sense of it All

Be aware, there are adult words in here, for very adult events. Turn back if four-letter words bother you more than terrorism.

Stay Strong
Stay Strong

For all who have been living under rocks, things here in Boston have been astounding over the course of the past week. If it were a film script, it would never be made. No one would believe it.

On Monday, April 15th, 2013, the unthinkable happened, when two bombs went off at the finish line of the Boston Marathon. Three people died, and nearly 180 were wounded, many gravely.

Close call in Brighton -  the blue star is more or less where I live
Close call in Brighton – the blue star is more or less where I live

Then, going from Thursday, April 18th at night, into about 24 hours later, Friday, April 19th, at about 8:40 PM, there was a lockdown and a manhunt here. To give you an idea of how close it all was, check out this map – I can scarcely fathom it. And I have friends, former colleagues, who were even closer, people who heard shots and explosions.

This is reality.

But I want to put in what, to me, is a bit of perspective, I hope.

Destruction and Despair

There are plenty of horrible images and I will, mainly, not focus on them.

Shelter in place Friday, April 19th
Shelter in place Friday, April 19th

But this image should tell the tale of Friday. We, like most people, did as requested and stayed in our home.

I took maybe 20 minutes at about lunchtime and sat on my front porch. I saw a guy walking his dog and another getting a smoke. Plus maybe three cars went by.

And that was it.

I firmly believe that staying out of law enforcement’s collective way was vital in not just keeping bystanders from being harmed but also in the swift conclusion to the manhunt. I will not publicize the alleged (yes, alleged; I believe in the right to a fair trial) perp’s name.

Hope and Glory

There are a lot of images and words and I cannot possibly cover them all so I will cherry pick a few.

Neil Diamond and Sweet Caroline

Neil Diamond hopped on a plane yesterday morning at 4:30 AM.

Neil Diamond at Fenway Park
Neil Diamond at Fenway Park

He just showed up, 40 minutes before the Red Sox game was to start, and asked if he could sing “Sweet Caroline“.

Sure thing, Neil.

David Ortiz

David Ortiz got on a microphone and dropped the f-bomb on live TV. The FCC shrugged and said the equivalent of, hey, no sweat.

David Ortiz: This is our fucking city!
David Ortiz: This is our fucking city!

Ortiz, I am sure, did not plan what he would say. He just spoke from his heart.

And I am sure most of us agree with him and aren’t about to hold the f-bomb against him. I know I don’t.

People care. And they have expressed their caring in some amazing and offbeat, quirky ways.

Always & Forever

Always & Forever
Always & Forever

The Always & Forever Tattoo Salon in Watertown has a sidewalk memorial going.

Add to it, if you like.

Fundraising

There are multiple fundraisers going on. The big one is OneFundBoston. This charity was started by Mayor Menino and Governor Patrick and is of course legitimate.

Brighton Bangers Running Club donation
Brighton Bangers Running Club donation

The local running club, the Brighton Bangers, held a fundraiser, too.

Memory and Healing

I refuse to provide the names of the alleged perps, but I will gladly share the names of the lost and the injured.

Krystle Campbell

Krystle Campbell
Krystle Campbell

This young woman was 29. She was a restaurant manager at Jasper White’s Summer Shack and mainly worked in Hingham and Cambridge, putting in 70- and 80-hour weeks.

I celebrated my 50th birthday at the Cambridge location last September, and may very well have seen her.

Sean Collier

This MIT police officer lost his life in the Thursday night shootout.

Sean Collier
Sean Collier

Boston Police stood at attention with respect as his hearse passed, remembering this young man who gave his all.

Procession for Sean Collier
Procession for Sean Collier

Lingzi Lu

This young woman was a graduate statistics student at

Lingzi Lu
Lingzi Lu

Boston University, my alma mater.

The wildly generous trustees of Boston University have already raised over half a million dollars for a scholarship in her name.

Martin Richard

This eight-year-old child was wiser than most of us, eh?

Martin Richard
Martin Richard

His father, mother and sister were also hurt. Please remember them, too.

Jeff Bauman

Jeff Bauman
Jeff Bauman

This young man‘s image was all over the news, as Carlos Arredondo helped get him to safety and care. Some images were cropped. Others showed the full extent of the awful damage to his legs. This site is a legitimate fundraising site to help pay for his care.

If you want to send him a card, send it to:

In care of Jen Joyce
for Jeff Bauman
117 Tynsboro Rd.
Westford, MA 01886

Celeste and Sydney Corcoran

Sydney and Celeste Corcoran at Boston Medical Center
Sydney and Celeste Corcoran at Boston Medical Center

These women are mother and daughter, and they were both hurt (Celeste has more extensive injuries). There is a legitimate fund to help with their care.

Dic Donohue

Officer Dic Donohue
Officer Dic Donohue

This police officer and Navy veteran was wounded in the Thursday night gunfight. This is a legitimate fundraising site for him.

Patrick and Jessica Downes

Patrick and Jessica Downes
Patrick and Jessica Downes

These newlyweds each lost a leg. This is a legitimate fundraising site to help pay for their care.

Marc Fucarile

He is neighbor to a friend who lives in Stoneham.

Marc Fucarile with his son
Marc Fucarile with his son

And this young roofer has already lost one leg, and there is shrapnel in his heart.

There is a legitimate fund to help him, too.

It’s Personal

I have loved Boston ever since I attended BU (I am from the Class of ’83) and am also a runner (but only 5K races – marathons are too long for me).  Many of these directly affected people are second and third degree of separation from me. I cannot begin to describe just how personal it all feels, and I know that my feelings are rather small within the scope of this immense tragedy.

So I leave you with this image –

The Strip
The Strip

and with this song.

Peace. Please.

A Little Less Conversation, a Little More Action

A Little Less Conversation, a Little More Action

Blogging Less?

I’ve been running through life lately by shooting along at seventy gazillion miles per hour, and it’s catching up with me.

A Little Less Conversation, a Little More Action
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

I suppose that’s to be expected. After all, hurtling along like that should, eventually, lead to some form of burnout. So I am looking to cut back.

Now, I love to write. I truly, madly, deeply love it. But lately it’s been something of a chore to get the blog out. It’s been — oh Gawd, I’ve gotta do this again? And that’s led to, what are to my mind, some less than stellar blogs.

Perhaps you have noticed them, or maybe you have not. Or you are too polite to say so. Or, I am just talking to myself. I don’t discount that as a possibility, either. And that’s fine, too. Hey, it happens.

But in my head, some of the joy was getting sucked out because it had turned into much more of a chore than a labor of love. And — gasp! — I had been running out of things to say. Things had stalled, and I was floundering, and it was all moving more slowly and I am sure that you all don’t want to hear, yet again, about my exploits shoveling snow — fascinating as they may be.

Hence I have decided to pull back a bit, and write less. Instead of sustaining a twice per week blog, I am pulling back to a once per week blog. And, sometimes, that may even turn into a no times per week blog. It’s silly to merely pump out content for the sake of pumping out content. I want to write when I have something to actually say. And I suspect you — if you are out there — would much rather read my blatherings if they have a coherent point and a purpose.

I don’t want to waste my time. And I don’t want to waste yours.

So here I am, disengaging a bit.

The mountains will not crumble. The seas will not boil away.

And Social Media will be there when I get back.

Thanks for listening. I’m never too far away.

Enhanced by Zemanta