A Day in the Life of a Community Manager

February 17, 2018 1 Comment

Basic information on what it’s like to be an online Community Manager.

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The Deal Behind Online Community and Social Media Job Descriptions

February 17, 2018 1 Comment

The Deal Behind Online Community and Social Media Job Descriptions Social Media Job Descriptions! This is a shout-out to Blaise Grimes-Viort, Community Manager extraordinaire. His older blog post still rings true today. So in 2010 (it was his most popular blog post), Blaise outlined some differences in Social Media job descriptions. Blaise’s Theory His thinking is: […]

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Quinnipiac Assignment 08 – ICM 526 – Social Media in a Crisis – a Look at Sabra Hummus and Listeria

February 17, 2018 1 Comment

Social Media in a Crisis – a Look at Sabra Hummus and Listeria In April of 2015, Sabra hummus faced a social media and public health crisis. Some tests for hummus flavors contained the listeria bacterium. What is Listeria? Why is it such a Problem? Per FoodSafety.gov, Listeria is the name of a bacteria found in soil […]

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Quinnipiac Assignment 06 – ICM 526 – Best Practices in Using Social Media for Customer Service

February 17, 2018 1 Comment

Best Practices in Using Social Media for Customer Service When it comes to best practices for using using social media in customer service, it all seems to boil down to three things – Be fast Be empathetic Be useful Be Fast In our hurry-up culture, two minutes to microwave a meal sometimes seems too long. Social […]

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Quinnipiac Assignment 04 – ICM 526 – The Importance of Content Marketing for Community Managers

February 17, 2018 1 Comment

The Importance of Content Marketing for Community Managers Why is content marketing important for Community Managers? It is deceptively easy for companies to ‘get on Facebook’ or ‘get a Twitter’, and start pushing content out through a firehose. Companies may even make a splash in the beginning. But it’s unsustainable. Furthermore, it’s not serving customers and […]

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Quinnipiac Assignment 01 – ICM 526 – The Most Important Role of a Community Manager

February 17, 2018 2 Comments

The Most Important Role of a Community Manager I’ve been a Community Manager for over a decade but don’t believe I have seen a better outline of our roles and sub-roles than this graphic – I have been in all of these roles, at one time or another. Because I am a volunteer and Able2Know […]

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Quinnipiac Assignment #15 – Reflections about ICM 522

February 17, 2018 1 Comment

Quinnipiac Assignment #15 – Reflections about ICM 522 With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522. My classmates and I were also tasked with showcasing what we felt was our best work. I was so very […]

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Quinnipiac Assignment #11 – J-Krak on MySpace and Google+

February 17, 2018 1 Comment

J-Krak on MySpace and Google+ My partner and I certainly never intended to create two separate new platform presences for our project. However, it turned out that way. We just didn’t have a lot of choice in the matter as our first choice took a spectacular nosedive. J-Krak on MySpace Oh, God. MySpace.  We tried. I […]

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Quinnipiac Assignment #8 – J-Krak Blog

February 17, 2018 2 Comments

Quinnipiac Assignment #8 – J-Krak Blog This week, we did not have to record a video. Instead, my partner, Kim Scroggins, and I created a blog for our ‘client’. We will be adding content to it. I hope you will read what we have to say. Our main concern, to start with, was to properly design […]

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Quinnipiac Assignment #3 – Facebook Network

February 17, 2018 10 Comments

How does my social network map?

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