Book Review: Strategic Planning for Public Relations

July 19, 2018 No Comments

Book Review: Strategic Planning for Public Relations For a Strategic Planning class at Quinnipiac University, we were required to read Ronald Smith’s Strategic Planning for Public Relations. And so it was … okay. In all honesty, I do not expect public relations textbooks to be laugh riots or thrill rides. However, one area ended up […]

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Content Nation by John Blossom, A Book Review

July 19, 2018 No Comments

Content Nation by John Blossom John Blossom wrote a rather interesting work. And so for Quinnipiac University’s Social Media Platform’s class (ICM 522), this book was assigned as required reading. Blossom sharply and compellingly puts forth his case. The Internet has become home to more and more content creators all the time. And this constitutes a very […]

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Content Strategy for the Web by Kristina Halvorson, a Book Review

July 19, 2018 No Comments

A review of Content Strategy for the Web by Kristina Halvorson

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Quinnipiac Assignment 13 – ICM 527 – The Center for Science in the Public Interest

July 19, 2018 No Comments

Quinnipiac Assignment 13 – ICM 527 – The Center for Science in the Public Interest This week, I decided to look at the Center for Science in the Public Interest. Background The Center for Science in the Public Interest (CSPI) describes itself as “a strong advocate for nutrition and health, food safety, alcohol policy, and […]

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The Five Elements of Hip-Hop Content Strategy

July 19, 2018 No Comments

A review of a recent meeting of Content Strategy New England.

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Quinnipiac Assignment 04 – ICM 526 – The Importance of Content Marketing for Community Managers

July 19, 2018 1 Comment

The Importance of Content Marketing for Community Managers Why is content marketing important for Community Managers? It is deceptively easy for companies to ‘get on Facebook’ or ‘get a Twitter’, and start pushing content out through a firehose. Companies may even make a splash in the beginning. But it’s unsustainable. Furthermore, it’s not serving customers and […]

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Quinnipiac Assignment #15 – Reflections about ICM 522

July 19, 2018 1 Comment

Quinnipiac Assignment #15 – Reflections about ICM 522 With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522. My classmates and I were also tasked with showcasing what we felt was our best work. I was so very […]

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Quinnipiac Assignment #12 – J-Krak Content Marketing

July 19, 2018 2 Comments

J-Krak Content Marketing This week, we worked on a content calendar. It isn’t done yet, so instead I figured I would share the two videos we made last week as they are more or less still applicable to this week.  MySpace Loses to Google+ This time, I had the honor of going first and speaking […]

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