The Numerati by Stephen Baker, a Book Review

May 27, 2018 No Comments

A review of Stephen Baker’s work, The Numerati.

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Quinnipiac Assignment 11 – ICM 527 – Continuing Program Evaluation

May 27, 2018 No Comments

Quinnipiac Assignment 11 – ICM 527 – Continuing Program Evaluation This week, we continued studying the evaluation of public relations campaigns. Ethical Issues Regarding Evaluation As is true for any presentation of numbers, there are ways to spin findings which can lead a reader to believe one thing or another. Numbers can be used to […]

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Quinnipiac Assignment 10 – ICM 527 – Program Evaluation

May 27, 2018 No Comments

Quinnipiac Assignment 10 – ICM 527 – Program Evaluation Program Evaluation This week’s readings were about evaluating a strategic plan and program. Key Concepts As Smith said, on (Page 331), “Program evaluation is the systematic measurement of the outcomes of a project, program or campaign based on the extent to which stated objectives are achieved.” […]

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Quinnipiac Assignment 01 – ICM 526 – The Most Important Role of a Community Manager

May 27, 2018 2 Comments

The Most Important Role of a Community Manager I’ve been a Community Manager for over a decade but don’t believe I have seen a better outline of our roles and sub-roles than this graphic – I have been in all of these roles, at one time or another. Because I am a volunteer and Able2Know […]

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Quinnipiac Assignment 10 – ICM 552 – The Future of Big Data

May 27, 2018 No Comments

The Future of Big Data What is the future of so-called ‘Big Data’? Big data is defined as being characterized by a large volume of information being (or able to be) analyzed by computers in an effort to comprehend human behavioral patterns. More often than not, the behaviors that are being observed and studied are […]

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They used to call me Robot Girl

May 27, 2018 3 Comments

What I’ve been up to and where I’m going.

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Quinnipiac Assignment #15 – Reflections about ICM 522

May 27, 2018 1 Comment

Quinnipiac Assignment #15 – Reflections about ICM 522 With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522. My classmates and I were also tasked with showcasing what we felt was our best work. I was so very […]

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Quinnipiac Assignment #13 – Review of the J-Krak Communities

May 27, 2018 1 Comment

Review of the J-Krak Communities Once again, this was a week where we did not have to create a video. Instead, we conducted a review of the J-Krak communities that Kim Scroggins and I had created. We compared our efforts on Facebook, Twitter, Google+, and MySpace. We also reviewed our efforts in the blogosphere. Our efforts […]

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Quinnipiac Assignment #11 – J-Krak on MySpace and Google+

May 27, 2018 1 Comment

J-Krak on MySpace and Google+ My partner and I certainly never intended to create two separate new platform presences for our project. However, it turned out that way. We just didn’t have a lot of choice in the matter as our first choice took a spectacular nosedive. J-Krak on MySpace Oh, God. MySpace.  We tried. I […]

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Quinnipiac Assignment #10 – J-Krak Twitter Stream

May 27, 2018 2 Comments

I finally (more or less) have conquered HootSuite, and am now a Certified Professional!

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