Quinnipiac Assignment #15 – Reflections about ICM 522

Quinnipiac Assignment #15 – Reflections about ICM 522

With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522.

Quinnipiac Assignment #15 – Reflections about ICM 522

My classmates and I were also tasked with showcasing what we felt was our best work.

I was so very pleased that I had a few works to choose from, but I narrowed my choices down in order to save some space.

My reflections essay included comments about the video and essay portions of Module #4, Module #9, Module #10, Module #11,  and my Final Project; that video is duplicated below.

Module Four was about the Ad Astra Star Trek fan fiction writing community. Module Nine was about the Facebook page that my partner, Kim Scroggins, and I created for our ‘client’, the as-yet undiscovered Rhode Island rock band, J-Krak. Module Ten was about the creation and growth of the Twitter stream that we made for J-Krak. And Module Eleven was all about our less than successful experiments in spreading the gospel of J-Krak to MySpace and Google+ (the former was a particularly abysmal showing. At least our client’s presence on Google+ assured better placement in overall search results).

The class was great fun, and I could not get enough of studying for it. I have never, ever had a course like this before, where I was so into it that I could not wait to study, and I did all of the extra credit because I wanted to, and not because I necessarily needed to. That has never, ever been my experience with a class before this one. This overwhelmingly positive experience has given me the incentive to not only finish my Social Media Certification training, but I am also rather seriously considering going on and getting my Masters’ Degree in Communications, with a concentration in Social Media.

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Quinnipiac Assignment #14 – Final Project ICM 522

Final Project ICM 522

These videos together comprised our final project for Quinnipiac’s Social Media Platforms class, ICM 522.

Final Project ICM 522

At this point in time, I have a short break before starting ICM 524, which is the Analytics class. I am taking it with the same instructor, Professor Eleanor Hong.

In the meantime, here are our project videos.

My partner, Kim Scroggins, went first. I would love it if you could take the time and watch her video, too. We were a true team and really enjoyed working together.

And now here’s my half of the presentation. One of the things that I made absolutely sure of doing was to thank my partner. This was absolutely a team effort and it would have turned out far differently if we had not gotten along as well as we did.

We went over our general experiences with J-Krak and the many social media platforms we tried. We made every effort, I feel, to engage our audience and garner buzz and attention for our ‘client’. We set ourselves up for a rather difficult task, which was to try to get a small measure of fame for a rock band that was not even online in any way, shape, or form when we first started this project.

MySpace was recalled as a failed experiment. Google+, for the most part, was a failed experiment in engagement, but it did help us with improving our search engine optimization efforts. Twitter and our blog were somewhat in the middle. Twitter worked out fairly well as we were able to join the overall conversation. However, the number of our followers remained fewer than the number of people we were following. The blog had an ever-increasing number of followers, but we received few comments. Our best social media platform? Spoiler alert – it was Facebook.

Thanks for watching! Next week, I’ll post my impressions of the class overall.

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Quinnipiac Assignment #11 – J-Krak on MySpace and Google+

J-Krak on MySpace and Google+

My partner and I certainly never intended to create two separate new platform presences for our project. However, it turned out that way. We just didn’t have a lot of choice in the matter as our first choice took a spectacular nosedive.

J-Krak on MySpace

Oh, God. MySpace.  We tried. I swear, we tried. But it felt like a waste of time from the get-go.

J-Krak on MySpace and Google+

The board flashes and zips by, but there are nearly no instructions as to how to use it. Search is little help – you can locate people by city, gender, and music genre. And that’s it.

J-Krak on MySpace and Google+

I could not find (confirmed) professional DJs, but I could sure as hell find professional escort services.

Engagement was virtually nonexistent. And this wasn’t just true about a tiny outfit such as ours.  Britney Spears, God love her,  has a million and a half incoming connections but, since she doesn’t have to connect back, her outgoing connections list is considerably smaller. There are comments on her profile by fans, but she and her marketing team don’t seem to answer them.

Perhaps the most telling piece of information about the Britney Spears page on MySpace is that it seems to have last been updated last December. You know, five months ago.

J-Krak on MySpace and Google+

Hit Me Baby, One More Time?

Don’t you have to hit MySpace once, first?

Like the shiny wasteland that it is, Britney seems to be leaving MySpace in her rear view.

And so did we.

J-Krak on Google+

J-Krak on MySpace and Google+

On Google+, it was easy to set up a band page and make it look good.

While we still need to add music, the look and feel of the page are already there.

Even better is the fact that posts can be scheduled in HootSuite, a capability that is missing from MySpace.

It’s too early to really get meaningful metrics, but we’re trying!

Stay tuned.

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Quinnipiac Assignment #10 – J-Krak Twitter Stream

J-Krak Twitter Stream

In order to enhance our online reach, my partner and I created a Twitter account for our project.  This was our assignment, to create a J-Krak Twitter stream.

J-Krak Twitter Stream

At the same time, I also took advantage of the offer of free HootSuite University and became qualified as a HootSuite Certified Professional!

J-Krak Twitter Stream
HootSuite Certified Professional
J-Krak Twitter Stream
KrakHeads logo

As for my own personal growth, I had until recently just not cared for HootSuite. The idea of streams had just not made sense to me, for Twitter, Facebook, LinkedIn or any other social networking site. Now, I can see that it is finally clicking.  I will most likely start filtering a lot more through it, even after the course has concluded.

One of the most difficult aspects of social media marketing is all of the monitoring that, by necessity, has to go on. With HootSuite, though, the monitoring of any number of social networking sites is a lot easier. For the gift of time (and maybe some sanity), I’ve really got to thank HootSuite.

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