Quinnipiac Assignment #15 – Reflections about ICM 522

Quinnipiac Assignment #15 – Reflections about ICM 522

With the end of my first Social Media class came a request for our overall impressions of how things went. Hence, I prepared Quinnipiac Assignment #15 – Reflections about ICM 522.

Quinnipiac Assignment #15 – Reflections about ICM 522

My classmates and I were also tasked with showcasing what we felt was our best work.

I was so very pleased that I had a few works to choose from, but I narrowed my choices down in order to save some space.

My reflections essay included comments about the video and essay portions of Module #4, Module #9, Module #10, Module #11,  and my Final Project; that video is duplicated below.

Module Four was about the Ad Astra Star Trek fan fiction writing community. Module Nine was about the Facebook page that my partner, Kim Scroggins, and I created for our ‘client’, the as-yet undiscovered Rhode Island rock band, J-Krak. Module Ten was about the creation and growth of the Twitter stream that we made for J-Krak. And Module Eleven was all about our less than successful experiments in spreading the gospel of J-Krak to MySpace and Google+ (the former was a particularly abysmal showing. At least our client’s presence on Google+ assured better placement in overall search results).

The class was great fun, and I could not get enough of studying for it. I have never, ever had a course like this before, where I was so into it that I could not wait to study, and I did all of the extra credit because I wanted to, and not because I necessarily needed to. That has never, ever been my experience with a class before this one. This overwhelmingly positive experience has given me the incentive to not only finish my Social Media Certification training, but I am also rather seriously considering going on and getting my Masters’ Degree in Communications, with a concentration in Social Media.

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Quinnipiac Assignment #14 – Final Project ICM 522

Final Project ICM 522

These videos together comprised our final project for Quinnipiac’s Social Media Platforms class, ICM 522.

Final Project ICM 522

At this point in time, I have a short break before starting ICM 524, which is the Analytics class. I am taking it with the same instructor, Professor Eleanor Hong.

In the meantime, here are our project videos.

My partner, Kim Scroggins, went first. I would love it if you could take the time and watch her video, too. We were a true team and really enjoyed working together.

And now here’s my half of the presentation. One of the things that I made absolutely sure of doing was to thank my partner. This was absolutely a team effort and it would have turned out far differently if we had not gotten along as well as we did.

We went over our general experiences with J-Krak and the many social media platforms we tried. We made every effort, I feel, to engage our audience and garner buzz and attention for our ‘client’. We set ourselves up for a rather difficult task, which was to try to get a small measure of fame for a rock band that was not even online in any way, shape, or form when we first started this project.

MySpace was recalled as a failed experiment. Google+, for the most part, was a failed experiment in engagement, but it did help us with improving our search engine optimization efforts. Twitter and our blog were somewhat in the middle. Twitter worked out fairly well as we were able to join the overall conversation. However, the number of our followers remained fewer than the number of people we were following. The blog had an ever-increasing number of followers, but we received few comments. Our best social media platform? Spoiler alert – it was Facebook.

Thanks for watching! Next week, I’ll post my impressions of the class overall.

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Quinnipiac Assignment #13 – Review of the J-Krak Communities

Review of the J-Krak Communities

Once again, this was a week where we did not have to create a video. Instead, we conducted a review of the J-Krak communities that Kim Scroggins and I had created. We compared our efforts on Facebook, Twitter, Google+, and MySpace. We also reviewed our efforts in the blogosphere.

Our efforts were all as strong as we could make them (at least, I believe so), but our levels of success were certainly all over the place. We ranged from exceeding our thirty follower requirement for Facebook in about an hour, to nearly no engagement or followers in Google+. Although, in all fairness, the number of views on Google+ was fairly impressive. We were about to join the overall conversation in Twitter. Our experience on MySpace was, we felt, a waste of time. And our blog had a decent following, and the followers were, by the end of the semester, beginning to tip more heavily into the realm of true followers, as opposed to our classmates, friends, and families, who would follow us in order to be nice and help us out, versus people who were truly interested in our message.

Review of the J-Krak Communities

Instead, we wrote up a PowerPoint slide show to get together our strategy for the final two weeks of the semester.

We spent time over the past week performing a lot more social listening and analysis. We grabbed screen shots of all sorts of things which ended up in our final project, which I will post next week.

J-Krak Final Project Presentation

I hope you enjoy our presentation about our review of the J-Krak Communities.

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Quinnipiac Assignment #9 – J-Krak Facebook Page

Quinnipiac Assignment #9 – J-Krak Facebook Page

J-Krak Facebook Community
KrakHeads logo

J-Krak Facebook Page

Once again, we did not have to create a video this week for Quinnipiac Assignment #9. Instead, my partner, Kim Scroggins, and I were required to create a Facebook page for our J-Krak fans community (which in our blog, we were referring to as KrakHeads). We decided to call the page J-Krak RI in order to better emphasize our intimate connection to the state of Rhode Island.

The Facebook page was designed with a standard Creative Commons background image of sheet music and our preexisting KrakHeads logo (Kim made it by combining a Creative Commons image of a vinyl record with lettering in a font that we selected together) was used as our logo and the avatar for the page itself. That avatar has since been replaced with an image of John Krakowski and John Cairo together (the avatar was replaced after our class was finished).

We were pleasantly surprised when we hit one hundred likes in about six and a half hours. Currently, the new page has 125 fans on Facebook.  We are very excited about this, and Kim and I feel that we have definitely found our platform!

Thank you for following! And party on!

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Quinnipiac Assignment #8 – J-Krak Blog

Quinnipiac Assignment #8 – J-Krak Blog

This week, we did not have to record a video. Instead, my partner, Kim Scroggins, and I created a blog for our ‘client’. We will be adding content to it. I hope you will read what we have to say.

Our main concern, to start with, was to properly design the blog. To that end, we spent some time crafting a representative logo. This was an image of a vinyl record (it was simply a Creative Commons image that Kim had found online somewhere), and then adding verbiage over it, in a free use font. We did spend some time going back and forth over font selection. We wanted something that would be somewhat edgy but would also be clear to read. We did not want it to appear amateurish in any way.

Another activity was to obtain as many free use Creative Commons images as possible which could somewhat generically evoke music and musicians. This was done as, sometimes, there are no good images for a particular blog post or another. The concept was to have some of the ‘port in a storm’ images so that we could put some sort of an image into each and every blog post.

I also took some pictures with the camera in my cell phone. The quality was all right, although these images will certainly not win any prizes for their somewhat dubious artistry. These were images of things like a stack of compact discs, a bunch of vinyl long-playing records, a number of single records, and CDs in a holder.

J-Krak Blog

J-Krak Blog
Justin and John of J-Krak

As we continue in this class, I am sure that we will add more media and will change the design, in addition to adding content.

Thank you all for following!

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Quinnipiac Assignment #6 – Social Listening

Social Listening

Social Listening

Quinnipiac Assignment #6 (Social Media Platforms) was all about social listening. So, what better thing to listen to than a rock band looking to hit it big?

Social listening is, essentially, the act of getting onto various social media platforms and just getting the lay of the land, as it were. I think that most people are inclined to just jump into the deep end. The problem with that sort of behavior is that it has no strategy behind it whatsoever. Furthermore, it is a way to commit all sorts of social (media) gaffes.

The truth is, when I first got into Twitter, Facebook, and blogging, I jumped in completely and utterly without thinking. In retrospect, that was rather foolish and impulsive. These days, I spend some time in the attempt to correct and repair some of the damage that that sort of non-strategy did to my online social media reputation.

This is not to say that things are so awful online. Not by any stretch of the imagination – the real problem is that I cannot seem to be able to take things to the next level. Hence, beyond attaining Social Media Certification (and possibly getting my Masters’ Degree in Communications with a Social Media concentration), I also want to learn how to handle myself better on social media. I probably have forums covered. But I could certainly use some help with Twitter and the like.

I had also never really gotten the hang of Google+.  Like a lot of people, the idea of dealing with yet another social network not only mystified me, it downright annoyed me. But social listening helped to get me to realize that there is a purpose to Google+ and that it is a different one from Facebook.

Oh, and here’s Rock ‘n Roll Predator by J-Krak (with much better sound than what I played in my video) –

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Quinnipiac Assignment #5 – Viral Videos

Viral Videos

Quinnipiac Assignment #5 – Viral Videos

Quinnipiac Assignment #5 of my Social Media Platforms class was all about viral videos. I therefore chose to discuss Gotye and Kimbra‘s “Somebody That I Used to Know” and burtonearny’s “Llama Llama Duck”.

Both of these songs are, I suppose, classics in their own unique ways. Okay, maybe “Llama Llama Duck” isn’t so much a classic as it is a synonym for annoyance. A llama‘s back’s worth of annoyance.

Some Social Media That I Used to Know

I probably listened to Somebody That I Used to Know more than a human being should ever be required to.  It is a terrific song, and the video is extraordinarily artistic and well done, but by the end of the assignment I had more or less had it. But at least it was better than the llamas.

Here’s a Llama, There’s a Llama

Yes, I also researched the origins of Llama Llama Duck. It first emerged from the primordial ooze on Deviant Art, assuming that my research is at all correct. The song still gets a ton of likes and comments there, and it is several years old. It is a phenomenon with staying power, for some strange reason or another. Possibly it is because, like with Rick Rolling, it is a way to prank your friends.

That is assuming that they remain your friends after you have sent them the ten hour version (yes, it really does exist, God help us all) of the song.

Oh, Social Media! I’m Never Gonna Give You Up

Rick Astley live in Chile
Rick Astley live in Chile (Photo credit: Alisson_Gothz_Parties)

Plus there was even a very special surprise appearance by this guy in my video.

Because every class video should be Rick Rolled.

This was another fun assignment. My professor seemed to agree, as I received a rather sweet grade for it.

Duck!

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