Book Review: Strategic Planning for Public Relations

February 25, 2018 No Comments

Book Review: Strategic Planning for Public Relations For a Strategic Planning class at Quinnipiac University, we were required to read Ronald Smith’s Strategic Planning for Public Relations. And so it was … okay. In all honesty, I do not expect public relations textbooks to be laugh riots or thrill rides. However, one area ended up […]

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Quinnipiac Assignment 05 – ICM 527 – Goals, Objectives, and Position Statements

February 25, 2018 1 Comment

Key Concepts – Goals, Objectives, and Position Statements For all three readings, the main thrust of what we learned this week is that you have to be specific when defining what you want, and where you want your organization to go. Instead of having a vague, crystal ball-style idea that things will somehow improve, the […]

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Quinnipiac Assignment 04 – ICM 527 – Defining Publics

February 25, 2018 No Comments

Quinnipiac Assignment 04 – ICM 527 – Defining Publics “Super Bass-o-Matic ’76 – you’ll never have to scale, cut or gut again!” – Dan Aykroyd I confess that’s the first thing I thought of when I finished this week’s readings, because it’s all about the slicing and dicing. Key Concepts For the typical strategic planner, […]

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Quinnipiac Assignment 02 – ICM 527 – Strategic Planning, Formative Research, and Issues Management

February 25, 2018 No Comments

Strategic Planning, Formative Research, and Issues Management Key Concepts in Strategic Planning During the course of this week’s readings, a lot of concepts were thrown out, with several definitions. These were words that we use in common, everyday parlance, but they have special meanings in the world of public relations/strategic planning. Smith covers increasingly difficult […]

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Quinnipiac Assignment 01 – ICM 507

February 25, 2018 No Comments

It’s all about the planning – or lack thereof – when it comes to social media and public relations.

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Quinnipiac Assignment 07 – ICM 552 – Wal-Mart and the PR Disaster on Wheels

February 25, 2018 No Comments

Quinnipiac Assignment 07 – ICM 552 – Wal-Mart and the PR Disaster on Wheels In 2006, Wal-Mart got into major trouble when the company published a fake blog without divulging its origins or backing. Wal-Mart’s PR company, Edelman, apparently was behind the creation of an entity called Working Families for Wal-Mart (WFWM). In turn, WFWM put […]

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