Book Review: Strategic Planning for Public Relations

February 17, 2018 No Comments

Book Review: Strategic Planning for Public Relations For a Strategic Planning class at Quinnipiac University, we were required to read Ronald Smith’s Strategic Planning for Public Relations. And so it was … okay. In all honesty, I do not expect public relations textbooks to be laugh riots or thrill rides. However, one area ended up […]

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The Future of Lonely Writer and Adventures in Career Changing

February 17, 2018 2 Comments

The Future of Lonely Writer and Adventures in Career Changing The Future The future? Well, more specifically, I mean the future of the Lonely Writer website. Wait, what? So as some readers may recall, I started that website as my capstone project at Quinnipiac University. I needed the project in order to graduate with a […]

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Quinnipiac Assignment 14 – ICM 527 – Real World versus Academics and RPIE

February 17, 2018 No Comments

Quinnipiac Assignment 14 – ICM 527 – Real World versus Academics and RPIE This week, the focus shifted to the practical application of the academic readings. The emphasis was placed squarely into the real world. Key Concepts of Strategic Planning – Industry versus Academic Readings Perhaps the most industry-related reading of the week was Ashkenas, […]

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Quinnipiac Assignment 13 – ICM 527 – The Center for Science in the Public Interest

February 17, 2018 No Comments

Quinnipiac Assignment 13 – ICM 527 – The Center for Science in the Public Interest This week, I decided to look at the Center for Science in the Public Interest. Background The Center for Science in the Public Interest (CSPI) describes itself as “a strong advocate for nutrition and health, food safety, alcohol policy, and […]

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Quinnipiac Assignment 12 – ICM 527 – Strategic Campaign Plan Formatting and Differences

February 17, 2018 No Comments

Quinnipiac Assignment 12 – ICM 527 – Strategic Campaign Plan Formatting and Differences This week, we looked at some more campaigns, from InScope, Toms Shoes, and the Century Council. Comparing InScope, Toms, and the Century Council Plans InScope, is a “user-friendly search engine is dedicated to finding peer-reviewed, academic research among Belcher Rollins’ publications, back-dated […]

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Quinnipiac Assignment 11 – ICM 527 – Continuing Program Evaluation

February 17, 2018 No Comments

Quinnipiac Assignment 11 – ICM 527 – Continuing Program Evaluation This week, we continued studying the evaluation of public relations campaigns. Ethical Issues Regarding Evaluation As is true for any presentation of numbers, there are ways to spin findings which can lead a reader to believe one thing or another. Numbers can be used to […]

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Quinnipiac Assignment 10 – ICM 527 – Program Evaluation

February 17, 2018 No Comments

Quinnipiac Assignment 10 – ICM 527 – Program Evaluation Program Evaluation This week’s readings were about evaluating a strategic plan and program. Key Concepts As Smith said, on (Page 331), “Program evaluation is the systematic measurement of the outcomes of a project, program or campaign based on the extent to which stated objectives are achieved.” […]

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Quinnipiac Assignment 09 – ICM 527 – Strategic Plan Implementation

February 17, 2018 No Comments

Strategic Plan Implementation This week’s readings were all about getting a strategic plan off the ground. Main Author Points Smith; Hanna, Rohm & Crittenden; and Weinberg & Pehlivan all make the salient point that present-day marketing has to be conversational. The marketer needs to not so much ‘talk at’ or shout the message to an […]

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Quinnipiac Assignment 08 – ICM 527 – Communication Tactics

February 17, 2018 1 Comment

Quinnipiac Assignment 08 – ICM 527 – Communication Tactics Key Concepts As Smith says on page 227, “A communication tactic is the visible element of a strategic plan.” Smith mainly talks about more traditional means of communicating with publics, dividing the methodologies and strategic communication tactics into working with organizational media, the news media, or […]

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Quinnipiac Assignment 07 – ICM 527 – Message Strategies

February 17, 2018 No Comments

Message Strategies With all due respect to the late Marshall McLuhan, the medium is still the message, but the message is now also the medium and the two are now joined at the hip, at least when it comes to social media. As Smith notes on page 172, the communication process can be divided into […]

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