Social Media Balance

Social Media Balance

Social media balance is sometimes elusive. Yet much like everything else, social media needs to be balanced. Too much, and you’ll alienate your readers. And too little, and they’ll wonder if you’re still alive.

I’ll confine my comments to just blogging, Facebook and Twitter. Of course there are other outlets, but let’s just look at those three.

Too Much

social media balance
CHRISTMAS MUSIC (Photo credit: Zellaby)

During the 2012 Christmas season here in Boston, the oldies station began broadcasting all-day Christmas music early. How early? And it was, if I am recalling correctly, before Veterans’ Day. Egad, it was awful. And then of course other radio stations began their regular broadcast of holiday music. So it was very hard to get away from it all.

Now, lots of these songs are lovely. This is not me slamming religion – don’t misunderstand me. Rather, it was just … c’mon already! Because it was way too much!

It was not festive. Instead, it annoyed. And the same can be said of social media. If you’re a small outlet, a tiny company, a Mom and Pop operation, here’s a little secret. You don’t need to constantly tweet and update Facebook.

Reasons why you shouldn’t overdo it

  • You’ll oversaturate the people you’re trying to endear, and they’ll turn off to your message.
  • And you’ll burn out.
  • You’ll run out of things to say.

Not Enough

It continually amuses me when people say something like, “I have a blog.” And they’ll post

Facebook logo Español: Logotipo de Facebook Fr... social media balance
Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

their link. However, the last time they updated was 13 months ago, or more, or they’ve never updated. Or it’s a Twitter stream with three tweets, and the account is over a year old. Maybe they have a Facebook page with nearly nothing on it.

Given the number of abandoned accounts, and the number of deceased persons’ accounts on Facebook and the like, followers might be wondering. Have you gone to the great computer room in the sky?

Reasons Why You Shouldn’t Underdo It

  • Your readers will leave you, big time. They may be loyal but today’s audiences are also pretty fickle. You’re no longer shiny and new. So they leave.
  • Google still indexes abandoned accounts, although the information is out of date. And it can sometimes end up making you look worse than not having a social media presence at all.
  • You show, essentially, that you no longer care about your subject matter. So why should anyone read what you write at all, if even you don’t believe in it?

Balance

It’s rather Zen, I suppose, to seek a balance here.

social media balance
zen (Photo credit: mkebbe)

But how do you get it?

The easiest way is to consider the people who you follow where you just love their updates. They don’t seem forced or rushed, and they seem to come in, just at the right time.

Don’t think of really big wigs in social media, like George Takei, Shama Hyder Kabani, Wil Wheaton, Guy Kawasaki, Ashton Kutcher,

Shama Kabani social media balance
Shama Kabani (Photo credit: bjmccray)

etc. Instead, consider your friends, colleagues, and neighbors, even if it’s people who aren’t making (or trying to make) a career out of social media.

Look at their Facebook walls and their Twitter streams and their blogs. What is it about those outlets that grabs you?

By the way, recognize that a person might be really good at one form of balance, but not at another. That’s not unexpected, as these are all rather different forms of media.

Reasons Why You Should Strike a Balance

  • Posting too much at the beginning can lead directly to posting pretty much nothing later on, so spread things out over time, and you can avoid both issues simultaneously.

Schedule Those Suckers

  • If you’re really inspired and have a lot to say, that’s great! But unless it’s time-sensitive, use the scheduling features of programs like HootSuite. Or try Facebook’s own post scheduling feature. WordPress and Blogger both allow you to save drafts and schedule them to publish when you want them to.
  • Spreading the wealth over time will assure your readers that you’re not just some flash in the pan. It will also assure them that you’re still among the living.
  • Too many posts means that many of them get lost in the shuffle. Too few means that they can loom large, and maybe seem more important than you think they should be. Spread the wealth, and you can avoid both problems.

One more thing. While Tweeting, Facebooking, etc. should be mindful, it should also be kinda fun. Overdoing it means that you’re probably spending too much time online. While underdoing it probably means that it no longer interests you that much.

Consider what either of those scenarios means to you. Because social media balance matters.

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The Cyber Legacy

The Cyber Legacy

What’s your cyber legacy?

Introductions

So you find a new site. You look around. And you think – this looks like a place I might like. Therefore, you take the plunge and you register.

And it doesn’t really matter if it’s Twitter, or Facebook or Able2know. If it’s big enough, it scrolls and leaps by so fast that you can barely get your arms around it. And in the beginning, that can be incredibly exciting.

However, after a while, it’s a bit too much. So if you want to hang around and have a more meaningful interactive experience than complaining about the weather, you end up finding yourself some sort of an enclave. I’ve covered this before, actually.

Life Online

You find your niche, whatever it is. And you start spending time with people. It doesn’t matter what you’re doing, be it playing fantasy sports, or comparing notes as new mothers, or trading rumors about the next season of Doctor Who. What matters is, you’ve found your peeps.

And that’s when it can get kind of complicated.

Transitioning to the In-Person Experience

My husband and I once met a fellow we had know for a few years from online. He was passing through Boston on his way home from Maine. And one thing he mentioned was – my online friends and my offline friends are pretty well-integrated. I like that.

After all, consider some of my closest friends who I didn’t meet online. Most of them either attended school with me at some stage or another, or they worked with me. In some fashion or another, we hit it off. However, the same is true of the cyber world, is it not? You meet someone, and you hit it off with them, and you thereby become friends. No great mystery there. The only remarkable thing is that the lines are being forever blurred between people we met physically first, and people we physically met later, if at all. And we care less and less about how we met our friends, these days.

Cyber Mourning

With cyber friendships – as with all friendships – there can be loss. And we all know that it is going to happen sooner or later. A voice will be stilled, a timeline no longer updated. We may or may not know the correct or full name. We may never have heard that person so much as speak on a video or on the telephone. Yet we feel a sense of loss just the same.

I have found that, as this has happened on Able2know (and it has happened several times now, a function of both the size of the site and its skew in the direction of more elder demographics), people have wanted to rally around. It is not necessarily a formal obituary type of posting or topic. Instead, it can be a topic that’s more like a wake in its layout, verbiage and intent. There is no real template for this. You just go with what works. And recognize that there are people who grieve in their own ways. There may even be hostility (“You were never kind to him until it was too late!”) or one-upmanship (“I got to meet her in person!”).

Internet Afterlife

The If I Die app allows for a final status update once three people (you choose them) confirm to the service that you’ve shuffled the mortal coil off to Buffalo. It almost seems like a video will, where the rich uncle leaves everything to his parakeet and, while the cameras are rolling, also tells the assembled family that they’re all wastrels.

But it’s not just that. It’s also – look at the data that’s out there. What sort of a legacy are we leaving for future generations?

English: American actor George Takei at the St... cyber legacy
English: American actor George Takei at the Star Trek Convention UFP Con One in Hamm, Germany, 1996. Deutsch: Der US-amerikanische Schauspieler George Takei auf der Star Trek-Convention UFP Con One in Hamm, Deutschland, 1996. Français : L’acteur américain George Takei à la convention de Star Trek UFP Con One à Hamm, Allemagne, 1996. (Photo credit: Wikipedia)

A tour through Facebook reveals an awful lot of appreciation for cute cats who can’t spell, George Takei and political soundbite memes. And if future generations only look at that (which might happen, as it could very well be the only thing that survives long enough and is complete enough), they might feel we are rather shallow people indeed.

Forums Tell a Different Story

However, if they dig into communities, I think they’ll see a rather different picture. A picture of real caring. Of reasoned and impassioned debate. Or of rabid fandom. Of people who help each other by answering questions or offering advice on things like repairing a fan belt on a ’68 Buick or ridding a computer of spyware. And of some fall on the floor humor as well.

Heiroglyphics cyber legacy
Heiroglyphics

So, what footprints and fingerprints will you leave behind? And what digital fossils will await future archaeologists’ discovery? What will the people of 3017 think of us? What’s your cyber legacy going to be?

Demystifying Twitter

Demystifying Twitter

What can Twitter do for you, the independent writer?

What’s the big deal about 140 characters?

Twitter is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others.

Many of us know someone who tweets about everything in their lives. It’s dull, it’s dumb, and you want to throttle them half the time. Their cheesecake is not fascinating. Their slow bus to downtown is not riveting. You don’t much care why they didn’t buy a particular pair of sneakers.

We may also know someone who’s a lot more fascinating. I’m not talking about celebrities, who have other sources for their cachet. Instead, I am talking about people who just seem to be more interesting, or at least their tweets are. Or at least they are funny or relevant.

Guess which one you want to be like?

Two lives

On much of social media, when you are an independent author, you lead two lives. There is your personal life where you have friends and family, but there is also your professional or semi-professional life. Even if you never sell (or never want to) a syllable of your work, if you want to improve, you’re at least in the realm of semi-professional.

Two accounts?

That might not be such a bad idea. One for yourself, for your political opinions, your questions about the universe, your tweets to customer service when something goes wrong ….

The other? For writing. This can be for talking about what you’re doing, and even teasing it a bit. For reporting your NaNoWriMo progress, if you like, to your cheering section. Also, for #PitMad and #MSWL. For the hashtags #amwriting and #amediting, too.

There is more, of course. I’ll get to it soon. So stay tuned!

Social Networking/Social Media Tips

Social Networking/Social Media Tips

Social Media Tips? Yes, please! A while back, Grassroots Giving Group published some great Social Networking tips. I agreed with their ideas but would like to expand upon them a bit.

English: A pie chart created in Excel 2007 sho... Social Media Tips
English: A pie chart created in Excel 2007 showing the content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

And they were essentially exploring when Facebook and Twitter are useful. Here are some of their ideas.

Ideas

  • Announcements – don’t just announce upcoming or new things but also add links in order to drive traffic. Agreed! However, I would add a targeted landing page. If you’ve got people coming in from Facebook, why not create a new landing page to personally welcome them (e. g. Welcome to our Facebook Friends!). The best part about that is that, since it’s a separate page, Google Analytics will track the clicks separately. You’ve got a fighting chance of getting good metrics, so you’ll know whether your announcement of the opening of a new branch of the Widget Factory played better on Facebook or on Twitter.
  • Sending shortened website addresses on Twitter – use an URL shortener. Of course! But why not use one (such as from HootSuite or Social Oomph) where you can get some click metrics? Using both a personalized landing page and an URL with click metrics can give you an even clearer idea of how traffic flows. Oh, and they don’t tell you why you should shorten an URL on Twitter (even if the URL fits), but I will: to make it easier for people to retweet.

Planning

  • Planning in Advance – nothing new here. You should keep up with things and plan in advance. Absolutely. And that means, when you’re hot and creative, write, write, write! Keep drafts and ideas going, and also think about how you can expand on your own blog entries or others’ (such as this blog entry). Get yourself a stable of other blogs/blog writers, news sources, etc. Who inspires you? Who interests you? And don’t repeat or steal, of course. Rather, expand and comment. These are perfectly legitimate ways to update your blog.
  • This Day in History – Commemorate occasions in your company! There must be something you’ve done that is good blog fodder. Of course, not every day is memorable, but it’s another way to keep the pipeline going. If July 12th is an important day in your organization, make sure that the July 12th blog post and Tweets are ready to rock and roll, and they are updated to the correct year. Heck, in HootSuite and SocialOomph (mentioned above), you can schedule Tweets. Why not schedule the Tweets for July 12th (or whatever your special day just so happens to be) and be done with them?

Quotes

  • Quote Collection – I like this idea, and I think it can be used for a lot of purposes. This is not only quotes about your specific organization or its work, but even more generalized quotations. Surely there is something from Shakespeare (My Kingdom for a horse!) or the Bible that could work for you in some capacity or another. It can be another jumping off point for creativity.
  • Ask Your Audience Questions – I think this is more useful if you have a somewhat large and actively commenting readership. While a rhetorical question is lovely, I think it’s just better if you can get at least a little feedback. Otherwise, it feels like you’re just shouting out to the wilderness.
  • Staff Introductions – this is another great idea. While your site might already have staff biographies, that’s another way to get the readership acquainted with who’s making the product.

Notes From Your Day

  • Notes from Your Day – I don’t know about this one. Your day, maybe. Mine? I guess this is, in part, centered around the event reviews I’ve done. But otherwise, my days tend to be spent, well, here, blogging. Which may or may not be thrilling to others. But I can see where my coworkers could have some very interesting days. The process of invention is pretty fascinating.

So there you have it. Some pretty amazing ideas for getting and keeping things going. And, while the post wasn’t, specifically, about blogging, it rings very true for that very specific – and sometimes challenging and elusive – task.

Finally, many, many thanks to the Grassroots Giving Group.

For more information, see the December 16, 2010 edition of Grassroots Giving Group.com’s blog.

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Are You Promoting Your Writing With Social Media?

Promoting Writing With Social Media

Promoting Writing is important! So let’s say you’re an amateur writer. You know you should be promoting writing with social media. But how do you get started?

Not to worry; I’ve got you covered, whether you’re looking to sell your work or just get your unsellable fanfiction noticed.

My Background

I have my Masters’ degree in Interactive Media from Quinnipiac University. I blog, tweet, and go to Facebook pretty much every day. And I did all of that for grades and now for work.

Promoting Writing With Social Media
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Furthermore, I have been in the social media space for years, long before the term was even so much as coined. I go back to Usenet.

Getting Started

So it may be tempting to just plunge right in and start hyping your work on Facebook or Twitter or the like. After all, everyone else is doing it, right? It seems so easy. And it doesn’t hurt that it’s free. But I want you to take a step backward because we are going to do some basic strategizing. It’s called the POST Strategy.

P is for Personas

A persona, or a buyer persona, is the person who would typically buy your work. This is demographics, generally including gender, age range, and race. It can include highest educational level attained. It can also include marital status or sexual identity, time zone, and sometimes household income.

I know you don’t have the bucks to hire a team to build a demographic profile. That’s okay. You’re more or less covered online, if you don’t mind some vagueness.

In 2013, Pew Research investigated who in America is reading. You can also pull related data, such as this study on gaming. Google, as is often the case, is your friend.

Once you’ve got your general demographics together, write a short thumbnail sketch of a biography of them. E. g.

Steve loves science fiction as he enjoys the escapism elements. He’s in his thirties and lives in a small town where he has a technical job. Unmarried, Steve wants to escape into the strange worlds that are a staple of science fiction. Because Steve is bi, and he’s in a small town where that might seem strange to his neighbors, he is semi-closeted. He wants to read about people like him or more or less like him. He enjoys action and adventure but doesn’t mind some romance in the storyline so long as it’s not dominant.

This is a description of your ideal reader. That person might be a lot like you. They might turn out not to be. Plus you might find more than one persona. That’s okay, too.

O is for Objectives

We’ve all got pie in the sky notions, where we want to be recognized for our art, published, get an agent, make a mint, and hobnob with the best writers we can think of. Or maybe that’s just me. But you’ve got to be realistic here.

What’s realistic? Breaking even, on a first novel, is probably not realistic. But selling at least one copy to someone you do not personally know? That’s a good, attainable goal. It may not sound like a lot, but you start this way.

And do some measuring, in order to know you met your objectives. Amazon shows sales data, and many places show read counts even if you aren’t publishing for $$ at this time. I personally use spreadsheets but I’ve got a data analysis background so this appeals to me. You don’t need to go nuts! You can get by with just vague ideas, such as to see that sales have gone up, or you haven’t broken 1,000 reads, that sort of thing.

S is for Strategy

What’s your plan? First of all, allow me to suggest one thing right off the top – get HootSuite or Tweetdeck or Buffer or some combination and learn how to use their scheduling features. Don’t be tweeting in the middle of the night. So schedule stuff. Trust me; scheduling will save your offline life.

T is for Technology

So now let’s start thinking about platforms. And do some more research (Pew is awesome!). Where is your buyer persona going online?

Our mythological buyer persona, Steve, is fairly young and male. I bet he likes Tumblr and Twitter. Plus he’s on Facebook because many people are. While he might be on Pinterest (it’s not 100% female), the likelihood is greater that he’s elsewhere.

So what’s your mission? To post your promotional links where Steve is. Maybe Betty. Or Lakeisha. Perhaps Hong. Or José. And change up to reach whoever your buyer persona is.

Want to know more about POST Strategy? Go to the source!

More Information

However, this barely scratches the surface when it comes to promoting writing. Because there’s a ton more to know! Where can you get started? I just so happen to have a book for that. And it also just so happens to be free. Ask me anything, here or on Wattpad in the comments for that book. Am I missing something? And do you want anything updated or clarified? I gladly take requests to update the Social Media Guide.

Now go out there and knock ’em dead!

Social Media’s Seduction AKA Oops, Did I Do That?

Social Media’s Seduction AKA Oops, Did I Do That?

Seduction is usually a good thing. Hmm. Instead, this post riffs on Seduced: For Lawyers, the Appeal of Social Media Is Obvious. It’s Also Dangerous, which is a post on ABA Journal Online.

The Background

Free speech doesn't mean careless talk^ - NARA... Seduction
Free speech doesn’t mean careless talk^ – NARA – 535383 (Photo credit: Wikipedia)

So here’s the scoop. An attorney named Sean Conway wrote a blog post, about a perceived injustice going on in the Florida courts. According to him, “Judge Cheryl Alemán was asking defendants whether they were ready for trial only about a week after their arraignment”.

Okay, so far, so good.

Except Mr. Conway decided to use inflammatory language in order to get his point across. However, he did go through normal channels initially, and got no satisfaction. Because the problem with the one-week prep lead time is that the lead time, apparently, is normally some four or five weeks. Hence Mr. Conway felt there was an injustice being perpetrated, e. g. the right to a speedy trial.

Over the Top

In addition, he apparently referred to the judge (who is now deceased), as follows:

  • “evil, unfair witch”
  • “seemingly mentally ill” and
  • “clearly unfit for her position and knows not what it means to be a neutral arbiter.”

Now, let’s see. I can go along, perhaps, with unfair as a descriptor, particularly if other defendants, perhaps in other area courts, were being given more lead time. However, after that, Mr. Conway, what the heck are ya doing????

Seriously. So why did he have ever believe that this sort of overly inflammatory rhetoric would be acceptable, at any time, ever? Now, I am not, specifically, suggesting a Bowdlerization of language, or of using softer words to describe hard actions. But we’re not talking about genocide here! Furthermore, we are not describing babies being pummelled or any other awful image you’d like to conjure up (I leave this to your own devices, Gentle Reader). Rather, it is a difference in lead prep time of three to four weeks. And it’s nothing more.

Yet is it a Civil Rights violation? Possibly. I’ll even give him that one, although neither he nor I are the arbiters of same (er, that’s why we have courts in the first place). Rather, the over the top language is just, well, it’s a very, very bad idea.

Alternatives

Because surely the point could have been made with far less negativity. Conway feels that the invective was necessary to get the point across. According to the article, “[t]he Florida Bar, however, concluded that he had violated five ethics rules, including Rule 4-8.2(a) (making false or reckless statements regarding the qualifications or integrity of a judge) and Rule 4-8.4(d) (engaging in professional conduct that is prejudicial to the administration of justice). However, Conway argued that his actions were protected by the First Amendment, but the Florida Supreme Court rejected this. Finally, in the end, Conway acquiesced with a public reprimand and a fine of $1,250.”

The Real Issues

No one said he couldn’t talk or write about this. It’s just the overly inflammatory rhetoric, truly, at issue here. Although, by making the statements, possibly without too many supporting materials, he could’ve still been dinged on Rule 4-8.2(a), the “false or reckless statements” clause. However, truly, the very stuff that he added to try to make his post stand out (e. g. the over the top statements and name-calling) were, most likely, the very things that made the Florida Bar not only sit up and take notice. Those statements probably also made the Florida Bar ding him an amount that, for some people, equals close to one month’s worth of mortgage payments. It’s not a huge sum, but it’s not a small, one, either. Because clearly the Florida Bar was less than pleased.

So, what have we learned here? To my mind, it’s two things. One, we’ve got Free Speech! Yay! Awesome! And, two, that doesn’t mean we should be reckless with it. Because, certainly, if we’re gonna make accusations with our free speech, we might want to do some research and back up our statements well.

Oops, we’ve also, I hope, learned a third and fourth thing as well. Three, Social Media is actual speech and it’s pretty dang permanent. Therefore, we might wanna think twice before putting stuff out there. And four, yeah, we’ve got free speech (yay!). However, it doesn’t mean we have to be jerks about using it.

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Social Media: Hope, Hype or What?

Social Media: Hope, Hype or What?

Hype? Hope? Now, this subject has probably been done to death but, here I will do it all over again. Perhaps (hopefully!) my perspective will be fresh and/or of some value.

Social Media Marketing Hub and Spoke Infographic Hype
Social Media Marketing Hub and Spoke Infographic (Photo credit: DigitalRalph)

First of all, this post is inspired by The ABA Journal’s take on Social Media. As in the online magazine for lawyers. And they went on about Social Media, much like I have and others have, as well.

It Feeds Itself

And I can’t help feeling that that, in and of itself, is feeding the ole hype machine. Is Social Media hyped? Well, let’s put out an article about just that, and we’ll rev up the hype machine and get the word out and and and …. Suddenly, there’s hype about the hype.

Ai chihuahua.

However, there is, perhaps less of a hype issue than there is one of unrealistic expectations. I suspect that most people, if they give Social Media more than a passing glance (and, in particular, if they need to touch on it for business), take one look at it and think: free. Ooh, goody! This marvelous free thing will supplement (and perhaps eventually supplant) all of the things I have to actually pay good money for! My wealth will increase, in an incredible and exponential manner, because I can put my advertising and marketing dollars elsewhere, outside of traditional (read: expensive) channels, and instead shove it all into some investment that catches my eye. Llama ranching, perhaps.

Traditional vs. Social Media Marketing

Okay. Let’s back up. The real thing is, Social Media marketing isn’t really an apples to apples comparison with traditional marketing. It’s more like holding a town hall meeting and seeing what people have to say about your product. Or like doing community outreach (e. g. having your company send people to work at a soup kitchen or build a house). It’s like a million networking events. In short, it’s that dreaded, over-used term: relationship building.

And creating relationships is hard. And messy. Plus it’s not necessarily terribly free, at all.

A Sense of Entitlement

Because I have seen, in many instances, when software on a website changes. And in particular with community forums, people tend to freak out. They have a mislaid proprietary interest in a whole lotta sameness. Or they want the site to be the same from day to day, because that’s familiar to them. Hence moving the post button from the left to the right, or changing its color, is akin to moving their cheese. So it tears at them.

But, ultimately, they figure it out. And they give it a chance and come back, and pretty soon, so far as they’re concerned things have always been the new way, and were never the old way. Because for them, it’s not about the tools; it’s about the people.

And the same thing should be true for you – and that should knock the hype right out, and for good. It’s not about the tools. It’s not about Twitter, or Facebook, or Foursquare, or Groupon, or Yelp, or MySpace, or LinkedIn or StumbleUpon or Snapchat or a billion others. Instead, it’s about the people.

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The New Rules of Marketing & PR by David Meerman Scott, A Book Review

The New Rules of Marketing & PR by David Meerman Scott

The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522).

The Premise

World Wide Rave Spotted In Ireland David Meerman Scott
World Wide Rave Spotted In Ireland (Photo credit: Krishna De)

First of all, the premise is, like a lot of other books about the Internet and social media marketing, that marketing has become less of a one-size-fits-all/push system. Instead, it has instead evolved into a far more balanced bilateral conversation.

And perhaps the most interesting part of the book consists of the rules themselves, which are in Chapter 2, on page 31 and are as follows –

The New Rules

The New Rules of Marketing and PR

  • First of all, marketing is more than just advertising
  • In addition, public relations is for more than just a mainstream media audience
  • You are what you publish
  • And people want authenticity, not spin
  • People want participation, not propaganda
  • Instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it
  • Furthermore, marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the web
  • In addition, public relations is not about your boss seeing your company on TV. It’s about your buyers seeing your company on the web
  • Marketing is not about your agency winning awards. Instead, it’s about your organization winning business
  • And the internet has made public relations public again, after years of almost exclusive focus on media
  • Furthermore, companies must drive people into the purchasing process with great online content
  • In addition, blogs, online video, e-books, news releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate
  • And social networks like Twitter, Facebook, and LinkedIn allow people all over the world to share content and connect with the people and companies they do business with
  • Finally, on the web, the lines between marketing and public relations have blurred

Because customers are talking back.  And companies and their marketing departments had better start listening.

Rating

Review: 5/5 stars.

The Power of Social Media (Neurotic Writers’ Edition)

The Power of Social Media (Neurotic Writers’ Edition)

Chicken Scratch

Neurotic Writers. I know aspiring writers.

You probably do, too. There are lots of people with a Adventures in Career Changing | Janet Gershen-Siegel | Quill | Neurotic Writersmanuscript out there … somewhere. Perhaps it’s just in a hard drive. Or maybe it’s been uploaded to a fiction site. Or perhaps it has gotten a little exposure by having a chapter or a tantalizing fragment tossed onto a forums site. It might take the form of a blog (Gee, I wonder if I’m doing that …?). There are some that are typed (Remember that?). Others are only in long hand. And still others are locked away in brain form only.

Attention Monsters, All

Neurotic Writers
Social Media Iceberg (Photo credit: Intersection Consulting)

Whatever form it has taken, there is one thing I have learned about aspiring writers (And this includes fan fiction writers, by the way. Don’t dis ’em; they care about what they do, too!). This may also be true of established writers as well. I’m not even so sure where “established” starts happening. If it starts when you’ve gotten a check for writing, then count me in the established camp. If not, well, then it might be that I am still waiting for my established writer card. But I digress. What have I learned about aspiring writers?

It’s that we are all attention monsters.

We all crave attention. But it’s more than just “Look at me! Look at me!” Instead, it’s more like, “Please oh please oh please read my stuff and leave detailed feedback so I know you really read it and don’t forget to tell me how kick-bun awesome I am!

Er, yeah.

Now, pretty much everyone on the planet adores hugs and positive attention and love and happiness. For aspiring writers, though, it’s poured onto a page. The soul is naked, for all to poke at (Erm, that wasn’t meant to evoke an NC-17 image. Shame on you for thinking so. And now that’s all you can think of, am I right?). It is scary and it is daunting. And it is exhilarating when you get even a scrap of positive feedback.

Enter Social Media

For aspiring writers with a backbone and a somewhat thicker skin, social media can be a way to get some of that craved feedback.

How?

The first and probably most obvious method is to have a Twitter stream dedicated to your writing. I doubt that most people want to read about writer’s block, so you need to have something going on. Perhaps you could write about inspirations, or earlier works, or how things fit together in your universe.

Hence I am also talking about a blog. You can blog about writing. The creative process can be fascinating for people who are into it. Maybe you’d like to review your own work, and comment on what you’ve learned, and how you’ve grown as an author. Put both of these together, and you’ve got a pretty dynamic combination. You write, you blog about it and then you tweet about your blog posts and your writing.

Plus writing begets writing. Even blog writing (which is a rather different animal from book-writing) can help keep writer’s block at bay. It helps to exercise these muscles fairly regularly.

Another Option?

Post on social sites. Hence for fan fiction, there is Fanfiction.net. And for purely original stories, they have a sister site, Fiction Press. Or try Wattpad. In addition, plenty of more specialized fiction and fan fiction sites exist. Google is your friend!

Be aware of scams; they do exist. Furthermore, putting your work out there does not guarantee that you retain full rights to it. And this is despite the laws in your own country. In addition, understand there’s a lot of plagiarism and downright theft out there. So remain as cautious as with any other information you put online.

Understand, too, that if you neurotic writers are going to submit to a traditional publisher, they often don’t want you to have posted your story elsewhere beforehand. Because this has to do with the full rights to your product. Hence you might want to put out your smaller or less important works, and save your really big one, if you are ever planning to submit to a traditional publishing house.

Competitions

Yet another option is competitions. Here’s one, at America’s Next Author. Because the inspiration from this blog post came from learning that a friend had a story in this competition. The competition ran as a pure social media experiment. Hence, while good storytelling and story-crafting matter, so does publicity. Like with any other social media site, “likes”, comments and popularity all play a role. For my friend, and for others trying to make it, putting the link onto Facebook or Twitter is essential to getting the word out. Even this blog post is helpful (FYI, and just for the record, this post is my own idea and she did not request or suggest it).

The Reader End of Things

The community of aspiring writers is, truly, a community. And that means give and take. What kind of give and take? The kind that goes along with reviews and comments. Because for those who are trying to write for a living, commenting and reviewing should be a part of that. Readily and cheerfully provide constructive criticism, if desired.

Aspiring neurotic writers write for exposure. And often they get exposure from fellow aspirants. What better way to forge a sense of community than to read one another’s works, and comment thereon?

The Upshot of It All

For those of us neurotic writers who put it out there every day, who bare ourselves and our souls with prose or poetry, fiction or nonfiction, fan or wholly original, short story or multi-novel series, we all have a major issue in common – we want recognition. We don’t even necessarily want to be famous, but we want to be the one at the fireside who spins a yarn as others sit, enraptured. And with social media, we hope, there just might be some people listening.

Designing for the Social Web by Joshua Porter, a Book Review

Designing for the Social Web by Joshua Porter

Joshua Porter had some interesting ideas.

Designing for the Social Web by Joshua Porter was recommended to me by Kevin Palmer as a good read about the fundamentals of creating and perfecting online communities and social software.

Designing for the Social Web by Joshua Porter

Not How, But Why

The book is less of a how-to and more of a why-to, if that makes sense. If you’re looking for code examples, look elsewhere. Instead, the book covers theory and explains how and why certain tasks need to be done.

Essentially, any social site, whether in the shape of forums or something else, faces the following user hurdles:

  1. Pay attention – users need to have an idea that they want your software, product, services, etc.
  2. Decision to sign up
  3. Input personal information
  4. Pay money (if applicable)
  5. Decide for someone else (if applicable)
  6. Give up the old way of doing things

Back Up a Second

Frankly, there’s even one item before #1, call it #0 if you will: the potential user must understand that he or she has a need. And, hand in hand with that, the potential user also needs to decide to fulfill that need online. Hence if a potential user, say, decides that they want support because they’ve just gotten a cancer diagnosis, but they further decide to only get their support via an in-person group and not an online board then, so far as you’re concerned, it’s game over. After all, not everyone “gets” the social aspect of the web.

Get Over Those Hurdles

Joshua Porter covers the handling of some of these basic hurdles, such as designing to favor signing up and hanging around. One main point he makes is: don’t make signing up too arduous a task. And its corollary: don’t ask for information you don’t need. Far too often, sites ask for what ends up being ludicrous levels of granularity of detail. After all, when was the last time that anyone, really, needed your middle name for you to apply for a job? Yet sites ask for this trivial piece of data. And, even if they don’t require it, that begs the question even further. Why is the field even there in the first place if the site so openly acknowledges that it’s just plain unnecessary?

Eight Seconds to Impress

Porter makes the point all too forcefully: the decision to sign up for an online service is made in eight seconds. That’s an awfully short window of opportunity to convince a potential user that his or her time and attention should be paid to you and not your competition.

The book abounds with these kinds of helpful nuggets, and is also chockful of references to blogs and books to support the author’s recommendations. The generous sprinkling of citations was helpful as it was a clear signpost suggesting online readings. It can seem counterintuitive to learn about designing for the web by reading a completely offline book. Porter’s work bridges the gap back to the web and lets the reader in on where to find more information situated a lot closer to where the reader is going to be placing new social software or services.

A Quibble

Finally, Designing for the Social Web does not seem to draw an overall conclusion. Rather, the book instead seems to simply run out of gas in the end. It’s as if the author had run out of what to say. Hence a final upshot or even some words of encouragement would have, I feel, helped. But that’s a small issue with an otherwise interesting and eminently practical work.

Rating

4/5